Where can I listen to this podcast?

This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Scaling Secrets

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by Otter PR

5.0(10 reviews)

163 episodes

Updated Weekly

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Podcast Overview

For CEOs and business leaders that want to learn quick and tactical knowledge for scaling their company from 7 to 8 figures in revenue. Hosted by 8-figure CEO of Otter PR. Topics include B2B lead generation, website traffic, sales tactics, advertising, cold email marketing, human resources & HR, company structure & hierarchy, E-commerce, customer success & retention, social media verification, Instagram growth, TikTok growth, YouTube growth. Plus we will also teach you about public relations, media relations, getting into Forbes, speaking at TEDx & more This podcast is sponsored by Otter PR

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Publishing Since

7/8/2021

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Recent Episodes

August 31, 2024

151: How Brands Use Storytelling to Create Loyal Customers ft. Dave Korinek

🎙️ In this episode, we sit down with the brilliant Dave Korinek from Magnetic Creative, a strategist with over two decades of experience working with iconic brands like VIZIO, Chili's, and Wall Street Journal. Dave’s superpower lies in identifying what's missing in a brand and helping to articulate a more compelling story that resonates with audiences. From building brand equity to creating long-term fan bases, he emphasizes the importance of story and emotional appeal in selling a product.🔑 Key Takeaways: 1. The Power of Storytelling: Learn how to use narrative to connect products with consumers and create brand loyalty. 2. Foundations of a Successful Brand: Understand the importance of demand creation, brand equity, awareness, and longevity. 3. Strategy & Tactics in Business: Discover why thorough research and planning are critical before launching or scaling a product. 4. Honesty & Realism in Branding: The importance of having straightforward conversations about a product’s potential and flaws. 5. Consumer Insights: How to personalize content and listen to your audience to effectively connect with them. Dave highlights the necessity of recognizing a great business idea’s potential flaws and testing them before investing heavily. He stresses the importance of fitting well with business partners and having honest, trust-based relationships to ensure success. ✴️ Guest Info: Dave Korinek is dedicated to bridging the gap between product creators and their audience, guiding them toward success through practical and experience-based strategies. 👉 Connect with Dave Korinek on LinkedIn: https://www.linkedin.com/in/davekorinek 🌐 Check out Magnetic Creative: https://magneticcreative.com/ Tune in to gather valuable insights and actionable strategies that can help scale your brand to new heights! Don't miss the chance to win free PR for a whole year by entering our exciting giveaway at https://otterpr.com/giveaway/. For additional episodes, head over to https://otterpr.com/podcast/ and enjoy the streaming experience. #ScalingSecrets #BrandStrategy #DaveKorinek #MagneticCreative #BusinessGrowth #Storytelling #BrandEquity #Podcast #Marketing #consumerinsights

August 28, 2024

150: How to Grow a Law Firm | Key Challenges & Solutions ft. Rocco Cozza

In this exciting episode, we sit down with Rocco Cozza from Cozza Law Group to uncover the secrets behind his remarkable journey of growth and success. Rocco shares a transformative encounter that changed his life's trajectory, delving deep into the challenges and evolution of scaling his law firm. 🔹 Key Takeaways: - Embracing Opportunities: Learn how being aware of opportunities and strategic growth can make a massive difference. - Challenges & Evolution: Discover the struggles and triumphs Rocco faced as he transitioned from working in his business to working on it. - Motivation & Legacy: Understand Rocco's drive to build a lasting legacy and the role model he aims to be for his children. - Crucial Team Members: Hear about the remarkable team that took chances and significantly impacted Cozza Law's growth. - Values for Success: Explore the three important values that drive Rocco's firm: thinking outside the box, asking for forgiveness rather than permission, and being willing to do any work. - Relationship Building: Gain insights into the importance of building relationships over mere transactions and leveraging social media marketing. Rocco also highlights the importance of finding an anchor in life to stay centered and stress-free, especially for busy entrepreneurs. Physical fitness is his anchor, helping him stay energized and focused. 📘 Book Recommendation: "The Success Principles" by Jack Canfield 🏢 Visit Rocco Cozza's Law Firm: [cozzalaw.com](http://cozzalaw.com) 🎙️ Tune in to learn more and be inspired by Rocco Cozza’s journey of scaling his firm amidst unexpected opportunities! Make sure to like, comment, and subscribe for more insightful episodes. Don't miss the chance to learn the secrets of scaling from the best in the business! #ScalingSecrets #RoccoCozza #Entrepreneurship #BusinessGrowth #LawFirmSuccess

August 25, 2024

149: The Power of Expert Services and Consistent Consultant Touchpoints Ft. Erik Borreson

Welcome to another insightful episode of the Scaling Secret Podcast, where we delve into the challenges and strategies of growing successful businesses. In this episode, We invite Erik Borreson, VP of US Services and Strategic Engagement from M Files, to reveal his secrets to overcoming complex challenges and thriving in a scaling organization. Topics Discussed: 1. Configuration Complexity & Analysis Paralysis: Erik discusses the pressing issue of prospects facing analysis paralysis when presented with configurable products and the innovative subscription-based expert services model he advocates for. 2. Expert Consultant Model: Learn how consistent touchpoints with dedicated consultants can drive education and business expansion. 3. Organizational Change: Both speakers reflect on the challenges and surprises of understanding customer needs and the resistance to change within traditional companies. 4. Success Stories: Hear an inspiring success story about Apriori's cost and manufacturing simulation software and how it provided significant insights for engineers and sourcing professionals. 5. Embracing Discomfort: Erik shares valuable lessons on getting comfortable with discomfort, both personally and professionally, as a key to driving growth and adaptability. 6. Growth Challenges & Leadership: Insights into coaching, mentoring, and separating performance management from growth conversations when scaling a team. 7. Cultural Adaptability: Erik's fascinating experiences with advanced and outdated practices in Japan, emphasizing the importance of adaptability in global operations. 8. Networking & Resources: Leveraging LinkedIn for research, networking, and gaining insights about companies and individuals, and accessing valuable resources from Apriori and M Files. Guest Information: - Erik Borreson - VP of US Services and Strategic Engagement, M Files | Expertise in global customer success, team building, scaling, and AI-driven automation processes. Tune in, get inspired, and learn how to tackle the pressing challenges in your growing business! Don't forget to like, comment, and subscribe for more episodes of the Scaling Secret Podcast. 🚀 #ScalingSecretPodcast #BusinessGrowth #Leadership #OrganizationalChange #ExpertConsultantModel #EmbracingDiscomfort #ErikBorreson #MFiles #Apriori #AI #Networking #LinkedIn

163 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Scaling Secrets?: For CEOs and business leaders that want to learn quick and tactical knowledge for scaling their company from 7 to 8 figures in revenue. Hosted by 8-figure CEO of Otter PR.

Topics include B2B lead generation, website traffic, sales tactics, advertising, cold email marketing, human resources & HR, company structure & hierarchy, E-commerce, customer success & retention, social media verification, Instagram growth, TikTok growth, YouTube growth. Plus we will also teach you about public relations, media relations, getting into Forbes, speaking at TEDx & more

This podcast is sponsored by Otter PR
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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