Meet the leaders and the minds behind your favorite outdoor-focused brands as they share their journey to what you see today. Learn from their successes and failures and discover how they carved their own niche in this space.

Scaling the Outdoors Podcast
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Podcast Overview
Meet the leaders and the minds behind your favorite outdoor-focused brands as they share their journey to what you see today. Learn from their successes and failures and discover how they carved their own niche in this space.
Language
🇺🇲
Publishing Since
1/16/2024
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Recent Episodes

January 1, 2025
Behind the Brand: The Journey of Alvie's Boots with Founder Alvie Faulkenberry
In this exciting episode of the Scaling the Outdoors Podcast, host Chris Macaulay sits down with Alvie Faulkenberry, the founder of Alvis, and Paul Albrecht, the new CEO. They share fascinating insights into the art and process of designing cowboy boots, the strategic decision to manufacture in Leon, Mexico, and the brand's legacy tied to Alvie's grandfather. Discover the challenges and pivotal moments that shaped Alvie's journey from a small start-up to a rapidly scaling business. Additionally, learn about the innovative move towards on-demand boot production, which aims to revolutionize the industry. Stay tuned until the end for an exclusive promo code offering a 60% discount on Alvie's boots. Don't miss this deep dive into entrepreneurial spirit, operational excellence, and the enduring passion behind Alvie's boots. 00:00 Introduction and Special Offer 00:29 Meet the Founder and CEO of Alvie's 01:03 Designing the Perfect Cowboy Boot 02:39 Manufacturing in Leon, Mexico 03:40 Pivotal Moments in Alvis' Growth 05:08 Direct-to-Consumer Strategy 08:45 Challenges and Innovations in Boot Production 16:27 On-Demand Boot Production 21:45 Future Product Strategy 26:14 Partnerships and Scaling the Business 33:46 Advice for Entrepreneurs 39:26 Conclusion and Promo Code #theoutdoors #branding #podcast

January 1, 2025
Beyond the Hunt: Exploring Entrepreneurship with Jordan Harbertson
In this episode, we dive into an inspiring conversation with Jordan Harbertson, co-founder of Mountain Ops. We explore the journey of building a vibrant company culture, the challenges of scaling businesses, and the significance of meaningful branding. Jordan shares his entrepreneurial story, starting from his childhood trading cards to launching a successful marketing firm and eventually founding Mountain Ops. We also discuss the innovative strategies behind his new venture, Black Flag, and the exciting projects they're working on, including energy supplements and outdoor lifestyle products. Tune in to hear about the highs and lows of entrepreneurship, the importance of authenticity, and the latest trends in the outdoor industry. Chapters 00:00 Introduction and Podcast Overview 00:59 Catching Up with Jordan Harbertson 03:05 Jordan's Entrepreneurial Journey Begins 06:01 Building a Marketing Firm 16:22 The Birth of MTN OPS 25:14 MTN OPS' Rapid Growth and Success 31:25 Exiting Mountain Ops and New Ventures 49:32 Introducing VXC: Venture Experience Capital 50:07 Reviving a Legacy: The Fishing Company Story 51:04 The Killara Fishing Group Strategy 53:32 The Evolution of Retail and DTC 56:08 The Birth of BLK FLG 58:33 The Iconic BLK FLG Brand 01:03:16 Launching the Revenge Product 01:09:31 Scaling BLK FLG: Future Plans 01:16:15 The Outdoor Industry's Political Landscape 01:37:43 Concluding Thoughts and Future Outlook

January 16, 2024
From Dreams to Screens: The Split Reed Story of Authentic Outdoor Storytelling
In this episode of ”Inside the Outdoors Podcast” featuring Split Reed, we get a comprehensive insight into the journey and experiences of Duncan McLeod and Taylor Dunnigan, co-owners of Split Reed, along with our special guest Johnny Mack.
3 total episodes available
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Frequently asked questions
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- What is Scaling the Outdoors Podcast?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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