Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

scintillations

Claim This Podcast

by scintillations

5.0(84 reviews)

28 episodes

Updated Weekly

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

Hot takes on what's now and what's next in the business of branding, consumers, and culture.

Language

🇺🇲

Publishing Since

5/29/2023

Visit Website View on Apple Podcasts RSS Feed

1 verified contact email on file for scintillations

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

April 28, 2024

Crafting Epic Brand Mythology: Taylor Swift's Universal Narrative and the Art of Captivating Storytelling

Join us as we explore the enchanting world of brand mythology, with a spotlight on Taylor Swift's captivating narrative. Our special guest, Kendall Cherry of the Candid Collective, shares her expert insights on the power of storytelling in shaping a brand's legacy. Listen in as we discuss Taylor's transformation from a sensitive child to a global music icon, and how these mythical tales resonate with audiences, creating a brand universe that's as mesmerizing as the star herself. In this engaging conversation, we reflect on the universal impact of storytelling, particularly how Taylor Swift's music and lyrics have become the backdrop to our lives' many seasons. We examine the aspirational and connective threads woven into modern mythology, with a focus on how Swift's brand transcends personal experiences to become an emblem of iconic relatability. Through these stories, we consider the elements that contribute to the success of her brand, inviting listeners to find their own voice within the shared narrative. Finally, we turn our attention to the hero's journey in branding, considering how foundation myths like those of Taylor Swift and Spanx's Sara Blakely serve as powerful connections to consumers. With the art of storytelling at its core, we discuss the practicalities of mood boards and thematic seasons in keeping a brand dynamic. We wrap up with a personal touch, delving into the song "mirrorball" and its metaphorical significance for our guest, who reveals how the track echoes their own journey of vulnerability and purpose in the professional and creative spotlight. --------- EPISODE KEYWORDS --------- Brand Mythology, Taylor Swift, Branding, Narrative, Brand Universe, Lyrical Storytelling, Seasons of Life, Collective Voice, Power of Music, Thematic Seasons, Mood Boards, Epic Tales, Triumph, Transformation, Storytelling, Spanx, Hero's Journey, Sara Blakely, Origin Story, Champagne Industry, Adversity, Potential, Legendary Tale, Mirrorball, Spotlight, Introspective Journey, Vulnerability, Purpose, Center Stage, Music About Kendall: Kendall Cherry is copywriter, content marketing expert, and the founder of The Candid Collective, and she’s on a mission to create a world that’s more candid and kind. Kendall writes bingeworthy copy that sounds so much like you, your best friend and your mother will think you wrote it . She also has a knack for tuning into your authenticity and making it the #1 reason your offer sells. candidcollective.co https://www.linkedin.com/in/kendall-cherry/

April 28, 2024

The Artful Blend of Success and Principles in Taylor Swift's Journey featuring Stacie Sussman

Join us as we explore the fascinating interplay between ethics and success with the help of Stacey Sussman from RevUp Advisory. Listen in as we shed light on Taylor Swift's ethical approach to business and brand management and how it amplifies her impact not only in the music industry but also on a global economic scale. We discuss the significance of Taylor's tours, which energize local economies and showcase her dedication to fair compensation, as she generously bonuses her team and makes heartfelt gestures of appreciation. Her philanthropic endeavors further underscore the positive influence she wields through charitable contributions in the cities she graces with her presence. In our engaging conversation, we tackle the nuanced expectations of public figures in relation to social and political stances, with Taylor Swift's journey serving as a compelling case study. We examine the intricate balance celebrities must maintain between their personal beliefs and the appeal of their brand, as well as the impact of their endorsements. Stacey offers insights into the role of entertainers as businesses and the ethical considerations they face when expressing opinions that could sway their profitability. The discussion invites listeners to consider the intersection of personal values, public influence, and the responsibilities that come with a powerful platform. Rounding out our episode, we address the ethical dilemmas present in the entertainment industry, illustrated by Taylor Swift's respectful navigation of the SAG strike during her documentary filming. We emphasize the importance of brands like Taylor's, which stand for principles and clearly communicate their values to connect with consumers on an ethical level. Hear about the potential challenges for companies that remain ambiguous on issues, making it difficult for consumers to align with their values. Don't miss Stacey's expert perspective on finding the delicate balance between personal aspirations and honoring collective commitments within collaborative partnerships. --------- EPISODE KEYWORDS --------- Taylor Swift, Branding, Ethics, Business Deals, Compensation, Charitable Impact, Celebrity Influence, Political Matters, Voter Registration, Public Figures, Platform, Career Evolution, Endorsements, Product Appeal, Entertainment Industry, Corporate Culture, Corporate Commitments, Ethical Considerations, Collaborative Partnerships, Win-Win Situation, Stacie Sussman, RevUp Advisory About Stacie; Are you navigating the complex journey of scaling your business, feeling stuck at crucial revenue inflection points? You're not alone. Many C-Suite, Founders, & Owners grapple with decision-making paralysis and a reliance on gut feelings over data-driven strategies. This often leads to inefficiencies that stifle growth. Enter Stacie Sussman and RevUp Advisory. Where the realm of strategic clarity and operational excellence with Stacie, a seasoned architect of business transformation. With over 25 years of experience in driving revenue growth and a unique vantage point from advising over 100 companies, Stacie and her team specializes in turning revenue plateaus into peaks. Our expertise lies in guiding companies through crucial revenue inflection points, leveraging our proven frameworks and methodologies to drive sustainable expansion. Our team and role goes beyond consulting; we act as a trusted advisor and an extension of your team, bringing a wealth of experience from both startup and corporate environments. https://www.linkedin.com/in/staciesussman https://www.revupadvisory.com

April 28, 2024

The Art of Intermittent Rewards; Cultivating Fervent Brand Advocates Through Strategic Surprises and Sincere Outreach

Join me and my insightful guest, marketing maven Ruthie, as we unpack the magic behind intermittent rewards and their role in building brand loyalty. We take a page from Taylor Swift's playbook, exploring how her personalized interactions with fans not only create an army of super fans but also serve as a masterclass for brands looking to emulate her success. From showing up at weddings to intimate listening parties, we discuss the impact of surprise and the power of recognizing individual fans. This conversation is a treasure trove for marketers seeking to create buzz and forge a passionate community around their brands. Listen in as Ruthie and I dissect the art of branding through authenticity, drawing parallels with Taylor Swift's approachable image and how her personal touch resonates with fans worldwide. We'll also look at how brands like Duolingo and Slim Jim leverage their unique voices to engage audiences on social media, and the crucial consistency needed across all touchpoints. Plus, we speculate on the future of Taylor's brand and how maintaining relatability and accessibility could shape her evolving image. If you're intrigued by the blend of strategy, authenticity, and the occasional cookie-baking pop star, this discussion is not to be missed. --------- EPISODE KEYWORDS --------- Brand Loyalty, Intermittent Rewards, Personalized Experiences, Brand Ambassadors, Attention to Detail, Viral Marketing, Authenticity, Brand Image, Social Media, Personality Profile, Marketing Strategies, Brand Persona, Touchpoints, Relatability, Accessibility, Brand Evolution, Future Choices About Ruthie: Ruthie is an integrated brand marketing leader and community builder based in NYC. With a decade of experience across brand marketing, community engagement, strategic relationship development, and program building. She recently spent 7 years at Yotpo, a series F, B2B2C SaaS martech for eCommerce businesses. As the Head of Community and Brand Programs at Yotpo, she was responsible for building the community & brand marketing function and team from the ground up. Under her leadership, launching and scaling the customer community saw 3X QoQ growth, 2.5X monthly recurring members, and 25% higher account retention. She also directed Yotpo’s strategic Amazing Women in eCommerce (AWIE) global program, scaling the initiative to a 3.4K member network, 10K+ newsletter subscriber base, and standalone brand, driving over $10M in revenue and raising over $160K for Girls Inc. She's currently fractional Director of Marketing & Community for twenty, a mentorship & community platform empowering twenty-somethings, as well as leading local events & programming for Women in Innovation (non-profit) and Led By Community, NY Chapters. Ruthie enjoys making new connections, bringing people together (ideally in person), and collaborating with other community & marketing professionals. https://www.linkedin.com/in/ruthieberber/

28 total episodes available

Deep-dive analytics for scintillations

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is scintillations?: Hot takes on what's now and what's next in the business of branding, consumers, and culture.
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.