Scratch: CMO Interviews

Scratch: CMO Interviews

Hosted by Eric and Viren · Rival

5.0from 49 ratings

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64Podcast AuthorityScore out of 100 · How it is scored
122
Episodes
18
Transcribed
49
Ratings
Daily
Cadence
2021
First episode

About Scratch: CMO Interviews

Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.

Publisher
Rival
Category
business · business · business
Language
en
Explicit
No
First episode
19 Oct 2021
Latest episode
10 Sept 2026
Apple PodcastsSpotifyWebsiteRSS feed

Latest episodes

18 of 122 episodes have a transcript.

  1. 10 Sept 2026TRANSCRIPT

    Rebundling Culture: How Cîroc is Building a Next-Gen Community in a Fragmented World

  2. 29 Jul 2026TRANSCRIPT

    The Death of Average: What Jumeirah Knows About Luxury That AI Doesn't

  3. 24 Jun 2026TRANSCRIPT

    How Ladder became Apple's favorite app and made Hilary Duff the face of fitness

Inside a recent episode

Rebundling Culture: How Cîroc is Building a Next-Gen Community in a Fragmented World

Published 10 Sept 2026 · Transcript excerpt

[…] So the system that you're talking about isn't, in my mind, drastically different from what we might have had in the past. So the thing that you mentioned, which is what can we do today that we can't do or we couldn't do before, is where I'm really trying to push our team and our approach to how we use AI. What I love is, you know, less so the efficiency play, because that is less consequential to me, but more so what is the white space that we can now explore that we couldn't have explored without AI? And I think that's where I find it to be really fascinating. And then your point on constraints not being the traditional constraints of time or money, because AI is able to basically overcome both of those to create iterations, you know, in infinity. […]

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Who has been a guest on Scratch: CMO Interviews

Names identified in recent episode analyses. Showing up to five guests.

  • Nick Tran
  • Alexander Robertson
  • Tracey-Lee Zürcher-Campbell
  • Pranav
  • Miguel Netto

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)
5.0 / 5
17 ratings
Spotify
5.0 / 5
32 ratings

Podcast Authority Score: 64 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality
95
Social presence
0
YouTube
0
Engagement
82

Contact Scratch: CMO Interviews

Guest appearances
Books guests

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Questions about Scratch: CMO Interviews

Who hosts Scratch: CMO Interviews?

Eric and Viren host the show. Published by Rival.

How often do new episodes come out?

The show publishes daily, based on its RSS feed.

Does Scratch: CMO Interviews take guests?

Yes. Guests have been identified in episode analyses.

Where can I read transcripts?

18 of 122 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.

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