Podcast thumbnail for Screen Wars

by Michael Beach

51 episodes
Updated Daily
Accepts GuestsHas Sponsors

Podcast Overview

<p>Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup</p>

Language

🇺🇲

Publishing Since

9/8/2020

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Recent Episodes

Episode thumbnail for 51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

August 30, 2023

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

Laura Martin, Senior Entertainment &amp; Internet Analyst at Needham &amp; Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Episode thumbnail for 50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

August 23, 2023

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Episode thumbnail for 49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

August 9, 2023

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

51 total episodes available

Deep-dive analytics for Screen Wars

Frequently asked questions

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What is Screen Wars?
<p>Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup</p>
How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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