Problem solver with a podcast on business growth, AI, automation, technology, and marketing featuring industry-leading experts. With a career spanning over 2 decades, my guests and I provide frameworks for entrepreneurs and professionals who want sustainable results. Follow to learn how to implement and measure with the business world's most successful minds!
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Publishing Since
11/8/2025
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November 28, 2025
<p>Lisa Sharapata, the VP of AI and Go-To-Market Strategy at Metadata, breaks down how LLMs are changing B2B buying, why third-party intent data is crumbling, and what modern GTM and ABM actually look like when you start with real customer insight instead of dashboards. She shares stories from healthcare and tech, how to get out into the market, and why brand, sales expertise, and experimentation matter more than ever in the AI era.</p><p>Chapters:</p><p>00:00 - Podcast Episode Highlights</p><p>00:54 - From Designer to B2B Marketing Leader</p><p>05:10 - Reach Customers Beyond Dashboards</p><p>16:06 - Human-Centric Design and Scrubs Lesson</p><p>20:51 - AI Agents, Buyers and Human Sellers</p><p>26:42 - Brand Discovery in LLMs</p><p>33:01 - ABM, Buying Groups and Intent's Future</p><p>43:12 - How Metadata (Platform) Uses AI</p><p>Connect with Lisa: https://www.linkedin.com/in/lisasharapata/</p>
November 25, 2025
<p>James Wirth talks about how AI is changing search and what that means for marketers. He covers topics like AI Overviews, AI Mode, and large language model optimization. James also explains vector embeddings and why the fundamentals of SEO are still important. You'll hear practical tips for making your pages easier for AI to cite, how to measure results beyond just clicks, and why it helps to test different models for better visibility.</p><p>Chapters:</p><p>00:00:00 - Podcast Episode Highlights</p><p>00:00:39 - Meet James Wirth</p><p>00:05:14 - AI Strategy: 3 Must-Haves</p><p>00:13:38 - Do SEO Fundamentals Still Work?</p><p>00:16:55 - Funnels, Metrics and 0-Click Reality</p><p>00:19:43 - Budgets, Conversions and Content</p><p>00:24:22 - Citable Elements and Customer Journey</p><p>00:37:05 - What are Vector Embeddings?</p><p>00:48:41 - How to Increase AI Visibility</p><p>00:52:56 - Query Fan-Out</p><p>01:00:01 - FAQs vs. FUQs</p><p>Connect with James:</p><p>- https://www.linkedin.com/in/jameswirth/</p><p>- https://citationlabs.com/</p><p>- https://xofu.com/bofu/</p>
November 23, 2025
<p>In this podcast episode, Len Ward from Commexis breaks down how AI is changing marketing. We talk about why CAC and LTV matter more than ROAS, and how to move from searching for answers to getting instant solutions with AI. You'll hear how to budget for AI, get your data ready, and use chatbots to help your business. We also look at Google vs. ChatGPT, wearables, privacy, and share simple ways to lower your acquisition costs and increase LTV. You'll get real examples, step-by-step tips for using AI tools, and clear advice to avoid common ROAS mistakes as marketing keeps changing.</p><p>Chapters:</p><p>00:00 - From Wall Street to E-Commerce to AI</p><p>02:04 - ROAS vs. ROI: CAC, LTV and Baseline Ratios</p><p>05:56 - AI to Cut Bottlenecks and Content Costs</p><p>12:37 - Chatbots and Operations That Cut CAC</p><p>13:09 - AI for Sales and Support</p><p>17:17 - What AI Costs SMEs: People and Accuracy</p><p>25:47 - From Search to Solve My Problem</p><p>27:10 - Google vs. ChatGPT and Wearable OS</p><p>33:03 - Organize Your Data for LLMs</p><p>37:29 - Perplexity, PPC and Monetization</p><p>42:50 - Always-on, Privacy and Medicine</p><p>Connect with Len:</p><p>- https://commexis.com</p><p>- https://www.linkedin.com/in/lenward</p>
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Problem solver with a podcast on business growth, AI, automation, technology, and marketing featuring industry-leading experts.
With a career spanning over 2 decades, my guests and I provide frameworks for entrepreneurs and professionals who want sustainable results.
Follow to learn how to implement and measure with the business world's most successful minds!
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