Expert digital marketers share their views on the search ecosystem that elevates SEM and PPC campaigns: copywriting, creative, branding, UI/UX, SEO, conversion rate optimization, and more. Search Marketing Academy is presented by PPC optimization platform Optmyzr.
Search Marketing Academy
Claim This Podcastby Optmyzr
8 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
Podcast Overview
Expert digital marketers share their views on the search ecosystem that elevates SEM and PPC campaigns: copywriting, creative, branding, UI/UX, SEO, conversion rate optimization, and more. Search Marketing Academy is presented by PPC optimization platform Optmyzr.
Language
🇺🇲
Publishing Since
2/21/2023
2 verified contact emails on file for Search Marketing Academy
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Recent Episodes
June 13, 2023
Jon Payne: Refining the Conversion-to-Sale Experience
<p>Jon Payne is the director of Noisy Little Money, a digital marketing agency in Bristol, UK that drives genuine business growth through search, social and inbound marketing. Jon walks me through why NLM chose to focus on SEO and HubSpot marketing as their core offerings, the compounding costs of ignoring your post-conversion experience, and how to plug those gaps. We also talked about our shared disdain of spammy sales emails and his close encounter with the Italian police.</p> <p><br></p> <p>www.optmyzr.com</p> <p>www.noisylittlemonkey.com</p>
May 23, 2023
Jeromy Sonne: How to conquer the audio ads space
<p>Jeromy Sonne is the co-founder and CEO of Decibel, the platform advertisers use to publish audio ads on Spotify, podcasts, and digital radio in under five minutes. Jeromy talks about how audio ads offer the same creative and financial advantages that attracted search marketers to PPC, and why he thinks this is the next big thing in digital advertising. We also dove into his career as a growth operator, founder, and media buyer.</p> <p><br></p> <p>www.optmyzr.com</p> <p>www.decibelads.com</p>
April 25, 2023
Mark Williams-Cook: Why our agency is stepping away from PPC
<p>Mark Williams-Cook is a co-founder and the director of Candour, a search marketing agency in Norwich, UK.</p> <p><br></p> <p>Mark walks Ashwin through Candour’s decision not to take on any new Google Ads clients, how they’re diversifying their interests in organic search, and all the cool things they’re building like Also Asked.</p> <p><br></p> <p>www.optmyzr.com</p> <p>www.alsoasked.com</p>
8 total episodes available
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Frequently asked questions
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- What is Search Marketing Academy?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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