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Second Act Business Owner

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by Lee Gray

5.0(3 reviews)

15 episodes

Updated Daily

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Podcast Overview

Your Second Act isn't just about starting over; it's about starting smarter. You’ve left the safety of a structured career to follow your passion, and while the opportunity is exciting, the uncertainty is real. You have the vision and the drive, but without a roadmap, that leap of faith can quickly feel like a freefall. Welcome to Second Act Business Owner, the podcast dedicated to ensuring your new venture lands on solid ground. Hosted by Lee Gray—an award-winning ActionCOACH, certified executive trainer, and serial entrepreneur—this show is for the courageous professionals who are trading corporate stability for entrepreneurial freedom. Lee understands that being an expert in your field doesn’t automatically make you an expert in running a business. Each week, we strip away the fluff to provide the real-world MBA training you need to turn chaos into clarity. From navigating the emotional rollercoaster of ownership to mastering the mechanics of profit, Lee brings the structure and strategy required to build a legacy. Hit follow and let’s get to work.

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Publishing Since

1/8/2026

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Recent Episodes

July 23, 2026

Beneath the Surface: Shape Skills, Beliefs, and Actions with the Identity Iceberg

Why is it that sometimes what you see isn't what you get? Today we're pulling back the layers on something I call the Identity Iceberg — the hidden forces of environment, beliefs, values, and identity that quietly shape the actions, behaviors, and results everyone can see on the surface. If you've ever wondered why some habits stick and others don't, or why you (or someone you know) keeps landing on the same outcomes, this conversation will give you a framework to understand it — and a few simple steps to start shifting it. Highlights <ul><li>The "identity iceberg" framework: actions, behaviors, and decisions sit above the waterline — visible to everyone</li><li>Skills live just below the surface and start to show up as you get to know someone</li><li>Beliefs (often formed as early as age 3-10) quietly drive which skills we choose to pursue</li><li>Values, instilled from childhood, shape the beliefs we carry</li><li>Identity is the self-talk we repeat when we're alone — and it's often more negative than positive</li><li>The environment (people, news, food, education) surrounds the whole iceberg and has a massive influence on every layer</li><li>Real change starts at the environment level and works inward: environment, then identity, then values, then beliefs, then skills</li><li>Action steps: shift one environmental factor, change one identity statement, share a value with someone, and identify one belief to update</li></ul> Chapters 00:00 – Intro01:25 – Actions Above Waterline02:24 – Skills Below Surface03:40 – Beliefs Drive Skills04:52 – Values Shape Beliefs05:49 – Identity & Self-Talk07:14 – Environment & the Ocean Effect08:30 – How to Shift Each Level10:28 – Your Action Steps11:22 – Observe Others12:35 – Wrap Up<ul><li> </li></ul>Want to get more help from Lee with your business? Visit her website: <a href="https://leegray.actioncoach.com/">https://leegray.actioncoach.com/</a> Identify your strengths and weaknesses as a second actor with our comprehensive Second Act Assessment. <a href="https://secondact.scoreapp.com">https://secondact.scoreapp.com</a> This show is part of the ICT Podcast Network. For more information, visit <a href="http://ictpod.net">ictpod.net</a>.

July 9, 2026

Measuring Success | The Key Indicators (KPIs, KBIs, and KAIs) of Business

What if the goal you set for your business this year is dead on arrival — not because it's a bad goal, but because you have no way to measure whether you're actually moving toward it? Today we're breaking down the difference between a goal and a plan to achieve it, using the same thinking elite soccer players use to track their performance toward a win. I walk through how to build a SMART (or SMARTY) goal, then how to support it with three types of measures — key performance indicators, key activity indicators, and key behavior indicators — so you always know exactly where you stand. Highlights <ul><li>Why a goal without a measurement system falls apart, no matter how ambitious it is</li><li>How to write a SMART goal — specific, measurable, achievable, relevant, time-bound — and why adding a "Y" (why it matters) makes it even stronger</li><li>The three types of business indicators: KPIs (key performance indicators), KAIs (key activity indicators), and KBIs (key behavior indicators)</li><li>A real-world breakdown of each indicator type using a plumbing business as the example</li><li>The recommended structure: three KPIs, three KAIs, and three KBIs per person or department</li><li>Why goals should be measured on a 13-week (quarterly) cycle instead of waiting a full year</li><li>How often to review your numbers, and why accountability with a direct report matters</li><li>A reminder that indicators need to be tracked consistently, not just set and forgotten</li></ul> Chapters 0:24 — Why measuring activity is the key to hitting your goal1:23 — What makes a goal a SMART (and SMARTY) goal2:32 — Introducing KPIs, KAIs, and KBIs3:38 — Applying the three indicators to a plumbing business example4:51 — How many measures you need and how to narrow them down5:34 — Why goals should be reviewed every 13 weeks, not once a year6:41 — How often to track and review your numbers, and staying accountable8:21 — Closing thoughts and the free Second Act assessment Resources Mentioned <ul><li>The Second Act Business Owner self-assessment (referenced as available to listeners at any time — no specific link was mentioned in the episode)</li></ul> Want to get more help from Lee with your business? Visit her website: <a href="https://leegray.actioncoach.com/">https://leegray.actioncoach.com/</a> This show is part of the ICT Podcast Network. For more information, visit <a href="http://ictpod.net">ictpod.net</a>.

June 25, 2026

Action over Words | The Power of Starting with Kristin Kienzle

What does it look like when a hairstylist with no business degree decides to stop doing hair and start building an empire? Kristin Kienzle did exactly that. After spending her entire career behind the chair, Kristin opened her first Utopia Modern Salon Suites location simply wanting a place to finish out her career. What happened next surprised even her. Within months, demand was so high she needed more space — and more support. Now with three locations (and an expansion underway), Kristin shares the unfiltered truth about becoming a business owner later in life: the capital fears, the naysayers, the mindset battles, and why everything you've already lived through is actually your greatest advantage. If you've been sitting on an idea, this conversation will push you off the fence. Highlights <ul><li>Kristin spent her entire post-high school career as a hairstylist, working in every type of salon setting — and never imagined herself as a business owner</li><li>Approaching 50, she started asking: What does my second act look like? — and the answer was building a space where she could keep doing hair while others could too</li><li>She didn't set out to grow beyond one location; it was the demand from her community that drove expansion</li><li>It took over a year of coaching before Kristin truly began to see herself as a business owner — not just a service provider</li><li>Surrounding yourself with the right support team early (attorney, accountant, coach) is one of the most important moves a new second-act entrepreneur can make</li><li>Capital fear is real — but Kristin learned that capital is available; the work is in finding it</li><li>The people who love you most will often give you the most reasons NOT to take the leap — learn to filter that advice</li><li>"What you focus on, you create more of" — Kristin's sticky-note reminder that mindset isn't a one-time fix; it's daily work</li><li>Skiing analogy: whichever direction you look, that's where you go — in business and in life</li><li>Trusting yourself means looking back at everything hard you've already survived — and realizing this is nothing compared to that</li><li>85% of what we worry about never happens; and of the 15% that does, most people say it wasn't as bad as they feared</li><li>The "stacking wins" approach: do one thing, and it leads to the next — before you know it, you've built something real</li><li>Telling people your plans holds you accountable and can be the push you need to actually execute</li><li>Business owners are always working — even when no one sees them</li></ul> Chapters 0:34 — Welcome and Intro to Kristin Kienzle1:18 — Kristin's Second Act Story3:26 — Becoming a Business Owner4:32 — Building Support Systems5:41 — Fears, Capital, and Naysayers8:21 — Mindset, Focus, and Confidence11:13 — Grit and Trust Yourself13:10 — The Glamour vs. the Grind14:44 — Just Do It and Stack Wins17:22 — Closing Gratitude and Takeaways Resources Mentioned <ul><li><a href="https://utopiamodernsalon.com/">Utopia Modern Salon Suites</a> — Kristin Kienzle's business (salon suite rentals)</li><li>Suite Independence - Kristin Kienzle's podcast, available on <a href="https://podcasts.apple.com/podcast/suite-independence-building-a-thriving-beauty-business/id1844321838">Apple</a>, <a href="https://open.spotify.com/show/7c54qQduAP8iBizhPD9b0A">Spotify</a> and <a href="https://www.youtube.com/channel/UCYAJMvc2TPpVv-L_alOwvSA">YouTube</a></li></ul> Want to get more help from Lee with your business? Visit her website: <a href="https://leegray.actioncoach.com/">https://leegray.actioncoach.com/</a> This show is part of the ICT Podcast Network. For more information, visit <a href="http://ictpod.net">ictpod.net</a>.

15 total episodes available

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What is Second Act Business Owner?: Your Second Act isn't just about starting over; it's about starting smarter. You’ve left the safety of a structured career to follow your passion, and while the opportunity is exciting, the uncertainty is real. You have the vision and the drive, but without a roadmap, that leap of faith can quickly feel like a freefall.

Welcome to Second Act Business Owner, the podcast dedicated to ensuring your new venture lands on solid ground. Hosted by Lee Gray—an award-winning ActionCOACH, certified executive trainer, and serial entrepreneur—this show is for the courageous professionals who are trading corporate stability for entrepreneurial freedom. Lee understands that being an expert in your field doesn’t automatically make you an expert in running a business.

Each week, we strip away the fluff to provide the real-world MBA training you need to turn chaos into clarity. From navigating the emotional rollercoaster of ownership to mastering the mechanics of profit, Lee brings the structure and strategy required to build a legacy.

Hit follow and let’s get to work.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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