The Unofficial TikTok Shop Podcast with Jordan West is the go-to show for brands and marketers who want to understand TikTok Shop and use it to drive real revenue. I’m Jordan West, founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America. My team works with some of the biggest brands on TikTok Shop, and on this podcast I break down what’s working right now: TikTok Shop strategy, creator-led growth, affiliate programs, live shopping, paid media, storefront optimization, product launches, and the systems behind scaling. Whether you’re a DTC brand, an Amazon brand
Secrets To Scaling Your Ecommerce Brand
Claim This Podcastby Jordan West
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730 episodes
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Podcast Overview
The Unofficial TikTok Shop Podcast with Jordan West is the go-to show for brands and marketers who want to understand TikTok Shop and use it to drive real revenue. I’m Jordan West, founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America. My team works with some of the biggest brands on TikTok Shop, and on this podcast I break down what’s working right now: TikTok Shop strategy, creator-led growth, affiliate programs, live shopping, paid media, storefront optimization, product launches, and the systems behind scaling. Whether you’re a DTC brand, an Amazon brand
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Recent Episodes
July 27, 2026
Why Your TikTok Shop Is Stuck Under $100K
<p>🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brand</p><p>https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inbox</p><p>https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop is not just influencer marketing, affiliate management or paid media. It is an entire social commerce system that requires eight essential functions working together.</p><p>In this video, Jordan West breaks down the eight roles brands need to successfully operate and scale a TikTok Shop:</p><p>Creator and Affiliate Lead</p><p>Creator Operations Coordinator</p><p>Shop and Marketplace Operator</p><p>Content Strategist</p><p>Paid Media Buyer</p><p>Data and Performance Analyst</p><p>Social Commerce Strategist</p><p>Brand and Ecommerce Liaison</p><p>You may not need eight individual hires, but every function must be covered. Learn why TikTok Shop is an orchestration problem and how to turn creator attention into profitable revenue.</p><p>Need help scaling your TikTok Shop? </p><p>Visit https://socialcommerceclub.com</p><p>Subscribe for more TikTok Shop, GMV Max and social commerce strategies.</p><p>#TikTokShop #SocialCommerce #Ecommerce #AffiliateMarketing #CreatorMarketing=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/</p><p>🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.</p>
July 23, 2026
Big Brands Are About to Make This Social Commerce Mistake
<p>🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inbox</p><p>https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost big consumer brands are about to make the same mistake with social commerce that they made with Amazon, DTC, and performance marketing: treating it like another channel.Social commerce is bigger than TikTok Shop.</p><p><br /></p><p> It is a complete shift in how demand is created, tested, trusted, converted, and measured.In this episode, Jordan West explains the Social Commerce Singularity: the moment external creators, customers, affiliates, and agent networks can create and convert demand faster than an internal brand organization can plan for it.</p><p><br /></p><p>For CMOs, ecommerce leaders, brand presidents, and enterprise marketers, the real question is not, “Should we test TikTok Shop?” It is, “Can our organization learn and move at the speed of social commerce?”</p><p>Jordan breaks down six critical mindset shifts:</p><p>• Stop thinking about channels and start building a new operating mode</p><p>l• Treat creators as a distributed sales and market intelligence network• Understand why polish is not the same as trust</p><p>• Make inventory and merchandising part of your growth strategy</p><p>• Measure the revenue halo beyond TikTok Shop</p><p>• Build a cross-functional social commerce nerve center</p><p><br /></p><p>You will also learn why Social Commerce Club works to generate 1,000 creator videos as quickly as possible, how creator volume produces actionable market intelligence, and why smaller creator-native brands are taking market share from slower organizations.</p><p>The brands that win will be the ones that can turn creator content, paid media, inventory, customer insight, and commerce into one connected system.</p><p>Need help building your social commerce strategy?</p><p>Visit https://socialcommerceclub.com and connect with our team.</p><p>CHAPTERS</p><p>00:00 Why big brands risk losing social commerce</p><p>00:37 Social commerce is bigger than TikTok Shop</p><p>01:18 The wrong questions enterprise brands are asking</p><p>02:21 Defining the Social Commerce Singularity</p><p>04:43 Shift 1: Build an operating model, not another channel</p><p>05:44 Shift 2: Creators are a distributed sales network</p><p>07:06 Why the first 1,000 creator videos matter</p><p>09:29 Shift 3: Polish is not the same as trust</p><p>10:24 Shift 4: Inventory and merchandising drive growth</p><p>11:49 Shift 5: Measure the revenue halo14:05 Shift 6: Build a social commerce nerve center</p><p>15:12 The uncomfortable truth for big brands</p><p>16:23 How Social Commerce Club can help</p><p><br /></p><p>Subscribe for more insights on TikTok Shop, creator commerce, ecommerce growth, affiliate marketing, GMV Max, and the future of social commerce.</p><p>#SocialCommerce #TikTokShop #Ecommerce=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.</p>
July 22, 2026
The TikTok Shop Acquisition That Changes the Game for Brands
<p>🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Join my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribePodean has officially acquired Social Commerce Club, bringing together global marketplace expertise with one of the leading TikTok Shop and social commerce teams.</p><p>In this episode, Jordan West sits down with Podean CEO Travis Johnson to discuss why the acquisition happened, what made Social Commerce Club strategically important, and what this partnership means for brands, creators, and the future of global commerce.</p><p>Together, Podean and Social Commerce Club now offer brands a connected approach to TikTok Shop, creator commerce, Amazon, Walmart, Meta, retail media, marketplaces, data analytics, and international expansion.</p><p>In this conversation, Jordan and Travis cover:</p><p>• Why Podean acquired Social Commerce Club</p><p>• The global shift toward TikTok Shop and social commerce</p><p>• What the acquisition means for enterprise brands</p><p>• Why TikTok Shop creates sales across Amazon, DTC, retail, and other channels</p><p>• How creator content can improve performance beyond TikTok</p><p>• Why brands need one accountable social commerce owner</p><p>• The nine roles required to operate a successful TikTok Shop</p><p>• How creators can monetize content across multiple marketplaces</p><p>• The role of AI in creator discovery, analytics, and ecommerce</p><p>• Why Brazil is becoming a major social commerce growth market</p><p>• How brands can expand internationally faster</p><p>• Why social commerce requires more than one internal employee or agency service</p><p>• The future of unified commerce and marketplace marketing</p><p><br></p><p>This is more than an acquisition. It is a global bet on creator-led commerce and the future of how consumers discover, trust, and purchase products.</p><p>CHAPTERS</p><p>00:00 Podean acquires Social Commerce Club</p><p>02:37 The evolution of marketplace marketing</p><p>06:10 Why Podean chose Social Commerce Club</p><p>08:40 What the acquisition means for brands</p><p>11:28 Measuring the TikTok Shop halo effect</p><p>12:50 Why brands struggle to structure social commerce</p><p>15:52 Human connection in the age of AI</p><p>17:45 The power of omnichannel creator content</p><p>20:00 International expansion and Brazil’s growth</p><p>22:25 How AI will support social commerce</p><p>23:38 Three priorities for brands</p><p>25:28 Building stronger creator relationships</p><p>28:26 The global vision for the partnership</p><p>30:46 Acquisition red flags and lessons</p><p>35:13 The nine roles behind a successful TikTok Shop</p><p>38:03 Social Commerce Club’s biggest achievements</p><p>40:44 Why speed matters for brands</p><p>Subscribe for more conversations about TikTok Shop strategy, social commerce, creator marketing, ecommerce growth, Amazon, retail media, GMV Max, and the future of global marketplaces.</p><p>#SocialCommerce #TikTokShop #Ecommerce</p>
730 total episodes available with 41 transcripts
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