In our SEED Executive Insights - Podcast Series, we provide a platform for meaningful conversations between our faculty members and distinguished guests, often including our esteemed Alumni Members. We delve into significant leadership topics, with our guests sharing their valuable experiences, tips, and advice for our listeners.

SEED Executive Insights
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Podcast Overview
In our SEED Executive Insights - Podcast Series, we provide a platform for meaningful conversations between our faculty members and distinguished guests, often including our esteemed Alumni Members. We delve into significant leadership topics, with our guests sharing their valuable experiences, tips, and advice for our listeners.
Language
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Publishing Since
1/6/2023
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Recent Episodes

May 15, 2025
The Secret To Innovative Brand Building • Dániel Nyeste-Kállay, Sarolta Gál and László Aczél
<p>In this SEEDea Executive Insights podcast episode we discover what modern marketing really takes — beyond influencers and flashy campaigns. This special episode features Dániel Nyeste-Kállay (Marketing Director at FrieslandCampina) and Sarolta Gál (Chief Strategist at DDB), joined by SEED’s László Aczél, as a prelude to the upcoming Strategic Marketing for Business Leaders course.Together, they unpack the long-term business strategies behind Pöttyös Túró Rudi, Hungary’s most iconic snack brand. From building penetration and managing light users to mastering physical and mental availability, the episode explores why consistent branding, innovation, and evidence-based marketing drive real growth.The conversation also questions today’s marketing priorities: Has marketing lost its business edge? What role should experimentation and failure play in innovation? And how can leaders stay bold and relevant in a fast-changing landscape?Join us as we explore what it truly takes to build brands that grow — and stay ahead — in a constantly evolving market.Learn more about our upcoming program: https://seed-uni.com/programs/focus-programs/building-scalable-growth-strategic-marketing-for-business-leaders/</p>

April 30, 2025
The Innovation Paradox by Saul Betmead de Chasteigner
<p><strong>THE INNOVATION PARADOX</strong><br>WHY STRATEGY FAILS & WHAT WE CAN DO ABOUT IT</p><p>SEED Executive School welcomes Saul Betmead de Chasteigner (Associate Fellow, Oxford Saïd Business School) in this thought-provoking webinar on the disconnect between strategic ambition and real-world execution. Drawing on decades of experience in innovation strategy, Saul unpacks why many strategies fail to deliver — and what leaders can do differently.</p><p>He explores how traditional planning often overlooks experimentation, adaptability, and emotional engagement, and introduces a new approach to strategy built on insight, foresight, and continuous evolution. From the role of mindset in innovation to the concept of strategy as a living theory of value, this session equips leaders with practical tools to close the gap between thinking and doing.</p>

March 13, 2025
The Rise of a Digital Leader • 6 Steps to Digital Business Success with Krisztián Kurtisz, András Fischer and Dr. László Eszes
<p>SEED Executive School’s SEEDEA Podcast series welcomes<strong> </strong><a href="https://seed-uni.com/member/guest/krisztian-kurtisz/"><strong>Krisztián Kurtisz</strong></a> (CEO, UNIQA Hungary) and <a href="https://seed-uni.com/member/guest/andras-fischer/"><strong>András Fischer</strong></a> (Innovation Director, OTP Bank) to discuss the critical need for digital transformation across industries with <a href="https://seed-uni.com/member/faculty/dr-laszlo-eszes/"><strong>Dr. László Eszes</strong></a> (CEO and Academic Director, SEED). </p><p>They explore <strong>key digital trends</strong> shaping businesses today, including <strong>AI, automation, cloud computing, and data-driven decision-making</strong>. The guests highlight how these technologies are <strong>reshaping industries, customer behavior, and business strategy</strong>, making digital transformation a necessity rather than an option. They also address the <strong>hype around AI</strong>, advising leaders to take a <strong>strategic and purpose-driven approach</strong> rather than rushing into AI adoption without clear objectives.</p><p>Beyond technology, they discuss <strong>how CEE companies are leveraging digital tools</strong> across three key areas: <strong>operational efficiency, customer experience, and new business models</strong>. While digitalization offers vast potential, many companies in the region are still <strong>underutilizing data and digital opportunities</strong>. The discussion also covers <strong>how leaders can design effective digital strategies</strong> and why <strong>culture is the deciding factor in digital success.</strong></p><p>Tune in to gain practical insights and learn about their upcoming hands-on executive program at SEED!</p>
9 total episodes available
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Frequently asked questions
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- What is SEED Executive Insights?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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