The Segment Data Council fosters a community of trusted champions and advocates for Segment. Members share their expertise, best practices, and strategies to help other members thrive and inspire future advocates.
Segment Data Council Podcast
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5.0(3 reviews)
5 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
The Segment Data Council fosters a community of trusted champions and advocates for Segment. Members share their expertise, best practices, and strategies to help other members thrive and inspire future advocates.
Language
🇺🇲
Publishing Since
4/8/2020
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Recent Episodes
September 15, 2020
Level Up: Becoming the source of truth for customer data
Those who work with vast quantities of data know by now: It’s fast becoming the world’s most valuable resource. This fact has only accelerated in 2020’s remote reality, where even brick-and-mortar businesses that don’t typically focus on their digital footprint are scurrying to make their products available to buyers online. Krystal Lau, AB InBev’s Global Director of Product Data, reveals why it’s essential that each team understands how customer data is collected—and how it impacts the bottom line.
August 14, 2020
Opening black boxes: How customer data provides the key
Imagine what it would be like if your product managers had an overview of support tickets, billing issues, sales interactions, and your users’ clickstreams—all of which live in a unified data warehouse. It would be the Holy Grail of data management. Instead, most companies silo datasets in black boxes visible only to the relevant teams and leadership. If it were the other way around, your company could spot issues earlier and deal with them efficiently, without losing time by running questions up the flagpole and waiting for them to come back down.
August 14, 2020
Tailoring business cases: How to break through the status quo at an enterprise
Whether you align systems, people, or processes in your business cases, this episode has you covered. We’ll make the case to align all three. Kurt Williams, Global Director of Customer Products at Anheuser-Busch InBev, shares the techniques he used to change the data status quo around the globe for both digital and commercial teams. Hint, bring everyone to the table to discuss customer data in a way they’ve never thought about before.
5 total episodes available
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Frequently asked questions
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- What is Segment Data Council Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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