"Sell More Stuff" is the eCommerce compass you didn't know you needed. Presented by John Walker of Vend Digital, this podcast delves into the intricate world of online sales. Engage with John as he converses with accomplished store owners and eCommerce experts. Together, they share insights and strategies designed to elevate both newcomers and seasoned entrepreneurs. Step in and discover the blueprint to amplifying your online sales. Join us on this enlightening journey!

Sell More Stuff - An eCommerce Podcast
Claim This Podcastby John Walker
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Podcast Overview
"Sell More Stuff" is the eCommerce compass you didn't know you needed. Presented by John Walker of Vend Digital, this podcast delves into the intricate world of online sales. Engage with John as he converses with accomplished store owners and eCommerce experts. Together, they share insights and strategies designed to elevate both newcomers and seasoned entrepreneurs. Step in and discover the blueprint to amplifying your online sales. Join us on this enlightening journey!
Language
🇺🇲
Publishing Since
8/22/2023
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Recent Episodes

May 9, 2025
Customer Focused SEO with Kavi Kardos
<p><strong>Host</strong> - John Walker, Founder of Vend Digital</p><p><strong>Guest </strong>- Kavi Kardos, SEO Specialist and Content Marketer</p><p>We’re kicking off Series Two of Sell More Stuff - An eCommerce Podcast with a conversation that gets to the heart of great SEO: understanding your customer. John Walker is joined by Kavi Kardos, a seasoned SEO and content expert who has worked at Moz and is currently Director or Organic Growth at KlientBoost.</p><p>In this episode, Kavi shares how the real goldmine for SEO might be sitting in your inbox or on your customer service calls. From fielding questions about sausage casings to uncovering the real words people use to search, Kavi shows how truly customer-focused SEO can lead to better rankings - and better results.</p><p>In this episode, John and Kavi discuss:</p><ul><li>Using data from your customer service or sales team to inform SEO strategy</li><li>Why keyword tools aren’t enough on their own</li><li>The importance of speaking your customer’s language online</li><li>What she learned working at Moz</li><li>Learning about sausage-making</li><li>How to balance SEO best practices with real-world user behaviour</li></ul><p>Kavi also recommends the book Everybody Lies by Seth Stephens-Davidowitz, which explores what search data can reveal about people’s true thoughts and behaviours.</p><p><strong>About Kavi Kardos</strong></p><p>Kavi Kardos is an SEO specialist and content marketer with a passion for user-first search strategy. She’s written for and worked with some of the biggest names in SEO, including Moz. You can find Kavi on LinkedIn.</p><p>If you want your SEO to connect with real customers, not just search engines, this episode is a great place to start. Tune in and learn how to turn customer insights into search success.</p>

March 14, 2025
Episode Six - Email Marketing
<p><strong>Host: John Walker, Founder of Vend Digital</strong><br><strong>Guest: Simon Harper, Owner of SRH Design</strong></p><p>In this episode of Sell More Stuff - An eCommerce Podcast, John Walker chats Email Marketing with Simon Harper, owner of SRH Design. </p><p>Simon shares his expertise on email marketing, breaking down key factors like deliverability, personalisation, and consistency - three essentials for getting emails into inboxes and turning them into sales.</p><p><strong>In this episode, John and Simon discuss:</strong></p><ul><li>How deliverability affects your email success and what to do about it</li><li>The power of personalisation and why generic emails won’t cut it</li><li>Why consistency in email marketing builds trust and increases conversions</li><li>The impact of different email marketing platforms, including MailChimp, Klaviyo, and Beehiiv</li></ul><p><br></p><p>Simon also recommends the book Email Marketing Rules by Chad S. White, a guide packed with insights on getting more from your email campaigns.</p><p><strong>About Simon Harper:</strong>Simon Harper is the founder of SRH Design and an email marketing expert with years of experience helping businesses improve their email strategies. </p><p>As Ireland’s first MailChimp Partner, he brings a deep understanding of what it takes to create effective email campaigns. Connect with Simon on <a href="https://www.linkedin.com/in/srhdesign/" target="_new" rel="noopener">LinkedIn</a>.</p>

November 27, 2024
Episode Five - Paid Advertising
John Walker and Gil David, a Facebook Premier Partner and paid advertising agency founder, share expert strategies for crafting effective paid advertising campaigns that drive results.
8 total episodes available
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Frequently asked questions
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- What is Sell More Stuff - An eCommerce Podcast?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Information about guest appearances is not available.
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