Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Selling Education

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by Nicola Lutz

8 episodes

Updated Daily

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Podcast Overview

For professionals recruiting students who want better results without the hard sell. Each episode brings real-world strategies from sales experts and from education insiders you might recognise, to help you increase enrolments, improve your follow-up, and build an enrolment pipeline that works. Whether you're in a school, education agency, or language centre, you'll get practical ideas you can apply straight away. Hosted by Nicola Lutz, sales coach, speaker, author and the number one expert on selling education. No fluff. Just what works.

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Publishing Since

9/8/2025

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Recent Episodes

February 16, 2026

What's Really Working in School Marketing

I'm joined by Brendan Schneider, founder of SchneiderB Media, and one of the few people in school marketing who's actually done the job. Admissions, marketing, leadership, budgets, boards, pressure. He's been there. We talk about: <ul data-start="472" data-end="861"> <li data-start="472" data-end="537"> Why many schools are still stuck in outdated marketing habits </li> <li data-start="538" data-end="602"> What inbound marketing really looks like in a school context </li> <li data-start="603" data-end="657"> Why SEO is being ignored, and why that's a mistake </li> <li data-start="658" data-end="713"> The danger of beautiful websites that don't convert </li> <li data-start="714" data-end="782"> How marketing and admissions need to work together, not in silos </li> <li data-start="783" data-end="861"> Why retention is quietly one of the biggest growth levers schools overlook </li> </ul> This episode is practical, honest, and grounded in reality. No theory for theory's sake. Just clear thinking, useful examples, and ideas you can actually act on. If you're responsible for enquiries, enrolments, or the school's reputation, this one's worth your time. Brendans Links: <a href= "https://www.schneiderb.com/">https://www.schneiderb.com/</a> No Fluff Links: <a href="https://www.nofluff.biz/">nofluff.biz</a>

February 2, 2026

What Happens In Schools

In this solo episode of Selling Education, I tackle a question that makes many schools uncomfortable, but cannot be avoided any longer. What happens in admissions teams that would never be acceptable in a well-run business? I break down the everyday practices in schools that would raise serious red flags elsewhere, from expecting revenue outcomes while avoiding the word sales, to measuring admin activity instead of conversion, shaming follow-up, treating every enquiry the same, and expecting results without proper training, structure, or recognition. Admissions teams are stretched, well-intentioned, and deeply committed. The issue is that we have never properly named, prioritised, or professionalised the work of converting enquiries into enrolments, even though it is complex, high-value, and emotionally demanding. Connect with me! <a href= "https://www.linkedin.com/in/nicola-lutz/">https://www.linkedin.com/in/nicola-lutz/</a> <a href= "https://calendly.com/nicolalutz/quick-chat-with-nicola">https://calendly.com/nicolalutz/quick-chat-with-nicola</a>

December 1, 2025

Smart Admissions: Personalise, Connect & Convert Using AI

In todays episode we have the one and only Julie Holmes. Discover how independent schools and admissions teams can use AI to increase enrolments. Julie Holmes, serial inventor, tech developer, and #1 rated No Fluff Fest speaker, shares practical strategies to personalise admissions, connect with families faster, and convert more enquiries into confirmed places. With over 20 years in enterprise technology for brands like Oracle and American Express, Julie shows how schools can apply AI tools in simple, effective ways to boost student recruitment without adding extra workload. Connect with Julie! <a href= "https://julieholmes.com/">https://julieholmes.com/</a> <a href= "https://www.amazon.co.uk/Tips-Tools-Prompts-Sales-Pros/dp/B0D739H12Z/"> https://www.amazon.co.uk/Tips-Tools-Prompts-Sales-Pros/dp/B0D739H12Z/</a> <a href= "https://www.linkedin.com/in/thejulieholmes/">https://www.linkedin.com/in/thejulieholmes/</a> Connect with Nicola <a href= "https://www.nofluff.biz/">https://www.nofluff.biz/</a> <a href= "https://www.linkedin.com/in/nicola-lutz/">https://www.linkedin.com/in/nicola-lutz/</a> <a href= "https://www.nofluff.biz/spend-less-sell-more-book-promo">https://www.nofluff.biz/spend-less-sell-more-book-promo</a>

8 total episodes available

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Frequently asked questions

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What is Selling Education?: For professionals recruiting students who want better results without the hard sell. Each episode brings real-world strategies from sales experts and from education insiders you might recognise, to help you increase enrolments, improve your follow-up, and build an enrolment pipeline that works. Whether you're in a school, education agency, or language centre, you'll get practical ideas you can apply straight away. Hosted by Nicola Lutz, sales coach, speaker, author and the number one expert on selling education. No fluff. Just what works.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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