Selling the Dream is a podcast made by and for Second Home and Resort Realtors. Every Friday, you'll hear an in-depth interview with an industry rockstar, and a short real estate tip from Tom Tezak every Tuesday!
Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents
Claim This Podcastby 2nd Home Agents
5.0(30 reviews)
218 episodes
Updated Daily
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Podcast Overview
Selling the Dream is a podcast made by and for Second Home and Resort Realtors. Every Friday, you'll hear an in-depth interview with an industry rockstar, and a short real estate tip from Tom Tezak every Tuesday!
Language
❓
Publishing Since
8/2/2018
1 verified contact email on file for Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents
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Recent Episodes
October 23, 2020
Ep. 223: Alan Thompson on Building a Sustainable Real Estate Business
<p dir="ltr">What if you never got another lead again?</p> <p></p> <p dir="ltr">What would that do to your business? How would your business change without cold prospecting?</p> <p></p> <p dir="ltr">Would your warm market be able to sustain you? More than that, can you imagine experiencing an upward trajectory in your business, when only working with your warm market?</p> <p></p> <p dir="ltr">Most of us spend time capturing leads, building systems to manage the prospects that come to us. We don’t know how serious they are about buying (yet), so we’ve got our work cut out for us.</p> <p></p> <p dir="ltr">What if there was a different way, in which leads came to us, ready to buy? That already know, like, and trust us, and are ready to buy a home?</p> <p></p> <p dir="ltr">Alan and Betsy Thompson took a break from real estate, and when they decided to come back, they revamped their approach and strategy. Instead of chasing leads, they decided to focus their efforts on developing relationships.</p> <p></p> <p dir="ltr">That strategy has paid off, as their business has grown exponentially.</p> <p></p> <p dir="ltr">This week on the podcast, I’m talking to Alan. I’ve asked him to share his story, and the strategies that he used to build a thriving business working with their warm market. Instead of chasing leads and cold-calling people, they’re able to build relationships that have created not just a sustainable business, but one that continues to grow year after year.</p> <p></p> <p dir="ltr">Highlights of this episode:</p> <p></p> <ul> <li dir="ltr"> <p dir="ltr">Tom introduces Alan and how he got into the real estate business.</p> </li> <li dir="ltr"> <p dir="ltr">After 6 years in the business, Alan decided that he wanted a break, and took several years off.</p> </li> <li dir="ltr"> <p dir="ltr">When he came back to Chesapeake, he and Betsy decided to get back into real estate, and have been working it for 20+ years!</p> </li> <li dir="ltr"> <p dir="ltr">Alan and Betsy operate with a very small staff.</p> </li> <li dir="ltr"> <p dir="ltr">Ad spend goes down a LOT when focusing on relationships, and you still get results!</p> </li> <li dir="ltr"> <p dir="ltr">In the first half of 2019, they closed on more deals than they did in all 2018.</p> </li> <li dir="ltr"> <p dir="ltr">Key: build your database, and KNOW it! Know birthdays, favorite sports teams, pets! When you have this data, you can make sure that you are memorable. Did a person’s favorite sports team win? Send them an email and say “hey, I bet you’re really happy today!” Take treats for their pets when you visit!</p> </li> <li dir="ltr"> <p dir="ltr">“We don’t call them clients, we call them relationships.”</p> </li> <li dir="ltr"> <p dir="ltr">Alan and Betsy have approximately 1100 relationships in their database.</p> </li> <li dir="ltr"> <p dir="ltr">Every person in their database is sorted by relationship: some people are more likely to give referrals than others.</p> </li> <li dir="ltr"> <p dir="ltr">Use social media, but with a personal touch. Did Facebook tell you it was someone’s birthday? Send them a card in the mail!</p> </li> <li dir="ltr"> <p dir="ltr">They can track more than $250,000 in commissions just from Facebook - and they’ve never spent a dime on ads!</p> </li> <li dir="ltr"> <p dir="ltr">Know your community - are you in a military community? Take people flags for Memorial Day, the 4th of July, and Veteran’s Day.</p> </li> <li dir="ltr"> <p dir="ltr">Do local events: have a barbeque, give away pies on Thanksgiving. Do activities that connect you with your community, and be visible! Greet people and get to know them. Socialize the whole time.</p> </li> <li dir="ltr"> <p dir="ltr">Give away door prizes at your events, and use it to get their contact info. You can ask people if they would like an estimation on the value of their house, or if they know someone who would be interested in buying or selling real estate.</p> </li> <li dir="ltr"> <p dir="ltr">We work with people who know, like, and trust us. They see us around town living life, not dressed in a fancy suit and tie.</p> </li> <li dir="ltr"> <p dir="ltr">The more you invest in relationships, the more your true social network grows.</p> </li> <li dir="ltr"> <p dir="ltr">Alan and Betsy clean through their database at least twice a year, ensure that people are classified correctly, and update any information.</p> </li> <li dir="ltr"> <p dir="ltr">Don’t take it personally when people you have relationship don’t buy or sell with you. You don’t know what other people they are connected to, and if there was social pressure to use another realtor, like maybe their sibling, or the wife of their boss.</p> </li> <li dir="ltr"> <p dir="ltr">If Alan could start over now, he would START his business, focused on building relationships, instead of focusing on just completing transactions.</p> </li> </ul> <p></p> <p dir="ltr">Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.</p> <p></p> <p dir="ltr">Connect with Alan and Betsy:</p> <ul> <li dir="ltr"> <p dir="ltr"><a href="http://www.luckyhomes.com">Lucky Homes website</a></p> </li> </ul> <p></p> <p dir="ltr">Connect with me (Tom):</p> <ul> <li dir="ltr"> <p dir="ltr"><a href="https://www.2ndhomeagents.com">2nd Home Agents website</a></p> </li> <li dir="ltr"> <p dir="ltr"><a href="https://www.facebook.com/SellingTheDreamPodcast/">Facebook</a></p> </li> <li dir="ltr"> <p dir="ltr"><a href="https://www.instagram.com/2ndhomeagents/">Instagram</a></p> </li> <li dir="ltr"> <p dir="ltr"><a href="https://www.youtube.com/channel/UChQ6EyLRV-26Pbr4Z_Voj9A">YouTube</a></p> </li> </ul> <p></p> <p dir="ltr">Subscribe to the Show</p> <p dir="ltr">Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:</p> <ul> <li dir="ltr"> <p dir="ltr"><a href="https://podcasts.apple.com/us/podcast/selling-dream-podcast-for-resort-2nd-home-real-estate/id1421452264">iTunes</a></p> </li> <li dir="ltr"> <p dir="ltr"><a href="https://open.spotify.com/show/7HdjntnkL9jBR490cpIyfc">Spotify</a></p> </li> <li dir="ltr"> <p dir="ltr"><a href="https://www.stitcher.com/podcast/lifestyle-maui-real-estate-team/selling-the-dream-a-podcast-for-resort-2nd-home-real-estate">Stitcher</a></p> </li> <li dir="ltr"> <p dir="ltr"><a href="https://www.youtube.com/channel/UChQ6EyLRV-26Pbr4Z_Voj9A">YouTube</a></p> </li> </ul> <p></p> <p dir="ltr">As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.</p> <p> </p> <p dir="ltr">See you next time!</p>
October 16, 2020
Ep. 221: Nohelia & Francesco Crisafulli's Advice to New Agents and Team
<p>Today, Tom talks with Nohelia & Francesco Crisafulli about working as a team, breaking into the real estate industry, finding balance between work and home life, and more.</p>
October 2, 2020
Ep. 219: Chelsea Pietz Shares How Stories Create Quick, Real Connections
<p dir="ltr">Do you love using social media to connect with people?</p> <p><b></b></p> <p dir="ltr">Are you trying all the new things that you’ve learned, and done successfully in the past? But now, you’re watching your views and engagement drop?</p> <p><b></b></p> <p dir="ltr">Social media is dynamic and constantly changing: just when you start to think you’ve mastered it, it changes and evolves AGAIN.</p> <p><b></b></p> <p dir="ltr">When we record episodes of the Selling the Dream podcast, we go live on Facebook, and share the episode. I find such value in the content that all of our guests are sharing, and want to make sure it’s out there for everyone to find!</p> <p><b></b></p> <p dir="ltr">I’ve invited Chelsea Peitz, a Snapchat and social media guru, onto the show so we can talk about social media, and how you can maximize your presence using these free networks and resources that are available for all of us to use! </p> <p><b></b></p> <p dir="ltr">Chelsea is an expert in using Instagram stories, and shares so many helpful hints and tips that you can implement today in your social media. She shares all kinds of valuable, super helpful information, including connecting your Instagram and Facebook stories (and what kind of accounts you can connect), how much to post per day, what kind of hashtags to use (and how many to use). </p> <p><b></b></p> <p dir="ltr">This week on the Selling the Dream podcast, get ready to see how you can use social media to build those real, authentic connections. You won’t want to miss this week’s episode of the Selling the Dream podcast!</p> <p><b></b></p> <p dir="ltr">Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the <a href="https://www.2ndhomeagents.com/">Second Home Agents website</a>? Go over and get started: it’s FREE to join. Click <a href="https://www.2ndhomeagents.com/register/">here</a> to register, fill out your profile and get listed today.</p> <p><b></b></p> <p dir="ltr">Highlights of this episode:</p> <ul> <li dir="ltr"> <p role="presentation" dir="ltr">Tom introduces Chelsea and her business.</p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">Chelsea says that the biggest thing on social media is anything with “CRM - camera first, real time, message enabled.” </p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">Remember: Facebook prioritizes personal content rather than promotional content.</p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">On Facebook, live video will perform better than pre-recorded, and one good photo will perform better than multiple photos (or an album).</p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">Don’t share YouTube videos on Facebook: upload the video directly to Facebook. They want to keep you on their platform, so won’t share your link as well if it’s a YouTube link.</p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">Instagram stories are like reality TV; you can start conversations with real people all over!</p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">If you have a personal Instagram account, you can post the same stories to Facebook and Instagram at the same time! If it’s business, you can only post to a business page vs a personal profile.</p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">You don’t have to spend a lot of time on these stories: if they are 5 seconds, and you post 10 a day, you’ve only really used a minute of your time!</p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">The easiest way to build engagement is to engage on others’ posts.</p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">When you’re on stories, you can say “if you’re thinking about buying or selling a second home, send me a DM!” that helps bring the connection to your messages so you can privately help the person. No one else needs to know!</p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">Only 60% of stories are watched with sound on.</p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">Have good photos, but focus on the captions to encourage people to engage with your content.</p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">When it comes to hashtags, think about what people are searching for! No one is searching #realestate or #mortgage. They are looking for practical things, like #phoenixrealestate or #mauirealestate. </p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">Make your instagram almost like a blog.</p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">Interested in trying LinkedIn? It’s an amplifier of your message, and a great way to connect with new people.</p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">If you’re brand new in the business, find an expert in the field, and learn. Learn who your audience is, and how you want to serve them. Identify your unique value proposition. </p> </li> <li dir="ltr"> <p role="presentation" dir="ltr">Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!</p> </li> </ul> <p><b></b></p> <p dir="ltr">Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.</p> <p><b></b></p> <p dir="ltr"><a href="http://www.2ndhomeagents.com/bomb">Sign up for a trial with Bomb Bomb</a> and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book!</p> <p><b></b></p> <p dir="ltr">Connect with Chelsea</p> <ul> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://www.facebook.com/chelschats/">Facebook</a></p> </li> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://www.instagram.com/chelsea.peitz/">Instagram</a></p> </li> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://twitter.com/chelseapeitz">Twitter</a></p> </li> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://www.youtube.com/channel/UCik86h-KV62G5bb6_zXM_kA">YouTube</a></p> </li> </ul> <ul> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://www.linkedin.com/in/chelseapeitz/">LinkedIn</a></p> </li> </ul> <p><b></b></p> <p dir="ltr">Connect with me (Tom):</p> <ul> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://www.2ndhomeagents.com">2nd Home Agents website</a></p> </li> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://www.facebook.com/SellingTheDreamPodcast/">Facebook</a></p> </li> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://www.instagram.com/2ndhomeagents/">Instagram</a></p> </li> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://www.youtube.com/channel/UChQ6EyLRV-26Pbr4Z_Voj9A">YouTube</a></p> </li> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://www.facebook.com/groups/1409433135818778/">EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group</a></p> </li> </ul> <p><b></b></p> <p dir="ltr">Subscribe to the Show</p> <p dir="ltr">Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:</p> <ul> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://podcasts.apple.com/us/podcast/selling-dream-podcast-for-resort-2nd-home-real-estate/id1421452264">iTunes</a></p> </li> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://open.spotify.com/show/7HdjntnkL9jBR490cpIyfc">Spotify</a></p> </li> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://www.stitcher.com/podcast/lifestyle-maui-real-estate-team/selling-the-dream-a-podcast-for-resort-2nd-home-real-estate">Stitcher</a></p> </li> <li dir="ltr"> <p role="presentation" dir="ltr"><a href="https://www.youtube.com/channel/UChQ6EyLRV-26Pbr4Z_Voj9A">YouTube</a></p> </li> </ul> <p><b></b></p> <p dir="ltr">Have you made your free profile on the <a href="https://www.2ndhomeagents.com/">Second Home Agents website</a>? Go over and get started: it’s FREE. Click <a href="https://www.2ndhomeagents.com/register/">here</a> to register, make your profile and get listed today.</p> <p><b></b></p> <p dir="ltr">As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.</p> <p> </p> <p dir="ltr">See you next time!</p>
218 total episodes available
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- What is Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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