SEO Unveiled is a podcast dedicated to helping SEO professionals stay on top of the SEO landscape, get ahead of the curve on trends and changes, and get control over SEO across their whole organization. Each episode features an interview with a top SEO professional, discussing topics like: changes in search, site audits, technical SEO tips, site migrations, and working with various teams on implementation. The show is hosted by Clay Kramer, CEO and Head of Product at SEORadar.
SEO Unveiled: Advanced tactics | Stay on top of rankings
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17 episodes
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Podcast Overview
SEO Unveiled is a podcast dedicated to helping SEO professionals stay on top of the SEO landscape, get ahead of the curve on trends and changes, and get control over SEO across their whole organization. Each episode features an interview with a top SEO professional, discussing topics like: changes in search, site audits, technical SEO tips, site migrations, and working with various teams on implementation. The show is hosted by Clay Kramer, CEO and Head of Product at SEORadar.
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Publishing Since
6/28/2022
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Recent Episodes
May 22, 2023
Unlocking SEO Success: Breaking Free from Silos with Veronika Höller
<p>In this episode, we bring you an insightful interview with Veronika Höller, a global senior SEO Manager for CompuGroup Medical. Join us as Veronika shares invaluable insights on expanding your SEO strategy beyond silos. Discover the power of leveraging multimedia content and effectively implementing SEO changes to drive organic growth. Gain practical tips on building trust with stakeholders and collaborating with other teams to enhance your SEO efforts. Veronika also sheds light on the potential pitfalls of using AI-generated content. </p><p>Veronika is an experienced SEO manager who was responsible for helping an online shop during the Coronavirus Pandemic see its highest revenue in 15 years. She currently works as a global senior SEO manager at CompuGroup Medical, which is an international company in the health sector. </p><p><br></p><p>Veronika’s LinkedIn: <a href="https://www.linkedin.com/in/veronika-h%C3%B6ller-1a93883a/?originalSubdomain=de">https://www.linkedin.com/in/veronika-h%C3%B6ller-1a93883a</a></p><p>Veronika’s Twitter: <a href="https://twitter.com/hollerveronika?lang=en">https://twitter.com/hollerveronika</a></p><p><br></p><p>Timestamps:</p><p>01:10: Veronika’s start in SEO</p><p>02:30: Multimedia content</p><p>06:08: Prioritization and implementation </p><p>08:51: Building trust with stakeholders</p><p>17:38: Tips for presenting to stakeholders</p><p>21:12: Drawbacks of AI content</p><p>23:48: Why you should collaborate with other teams</p><p>27:08: How to broaden your approach to SEO</p><p>29:51: Veronika’s current projects and contact info</p><p><br></p>
May 8, 2023
Maximizing Your YMYL SEO Strategy: Insights from an Expert
<p>In this episode, we sit down with Marcia Ingram, Director of SEO Content at Fetch, to learn about how to build traffic within a YMYL (Your Money Your Life) category. Marcia shares valuable insights on tactics to stay ahead of the curve with Core Web Vitals, expert content, reviews, and star ratings. We also explore the importance of research that customers do before visiting your website and how to build trustworthiness in your E.A.T. (Expertise, Authoritativeness, and Trustworthiness) strategy.</p><p>Marcia discusses how to find expert content writers, identifying with consumers, prioritization, and implementation, and building a strong SEO team. We dive deep into strategies for building a team that delivers results and drives long-term growth for your organization.</p><p>If you're looking to take your YMYL SEO game to the next level, this episode is a must-listen. Tune in to learn from one of the leading experts in the field and discover practical tips and strategies that you can implement right away to improve your YMYL SEO strategy.</p>
April 24, 2023
Navigating the Challenges of Site Migration: Insights from Mahendra Singh
<p>Are you considering a site migration but feeling overwhelmed by the challenges it presents? In this video, we are joined by Mahendra Singh, an SEO and digital marketing expert, and SEO manager for Peninsula Canada, as he shares his insights and tips for navigating the complexities of a site migration. Mahendra emphasizes the importance of user intent and experience, content quality, and page-performance tactics in ensuring a successful migration. He also discusses the challenges that come with large initiatives and shares key tips for migrating domains. Internal link building, prioritization, and avoiding purposeless content are just a few of the topics covered in this informative discussion. </p><p>Mahendra has over 17 years of experience in SEO and digital marketing. Prior to working at Peninsula Canada, Mahendra worked with many agencies and in-house companies in North America, for both medium and large enterprise clients. Last year he successfully migrated Peninsula Canada’s website from its UK subfolder to a new Canadian domain and improved traffic by more than 50%. </p><p><br></p><p>Mahendra’s website: <a href="https://mseoconsultant.ca/">https://mseoconsultant.ca/</a></p><p>Mahendra’s email: <a href="mailto:mahendra@mseoconsultant.ca">mahendra@mseoconsultant.ca</a></p><p><br></p><p>Timestamps:</p><p>01:20: Mahendra’s start in SEO</p><p>03:37: User experience and user intent</p><p>10:36: Page-performance tactics </p><p>13:39: Prioritization </p><p>14:58: Challenges with large initiatives </p><p>17:31: Tips for successful site migrations</p><p>20:20: Internal linking</p><p>24:24: What everyone in SEO should stop doing</p><p>25:52: Directionless content</p><p>27:17: Mahendra’s current projects and contact info </p>
17 total episodes available
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