Shallow DeepDive
Claim This Podcastby Qualls
Podcast Overview
<p>Shallow DeepDive is a short series from Qualls, an independent Australian creative agency, hosted by Joe Qualls.</p><p>Each episode takes a deep-ish dive into the shallow world of branding, advertising and creative: the parts of brand, web and advertising worth thinking about twice — positioning and naming, websites and strategy, AI, and the difference between the impressive option and the useful one.</p><p>No jargon, no hype, no ten-point frameworks. Just plain, considered takes from the studio floor, usually landing on the thing most people skip.</p><p>Around eight minutes an episode, with new ones as we make them. If you enjoy thinking clearly about brand, advertising and the business of creativity, subscribe and join us.</p>
Language
🇺🇲
Publishing Since
7/8/2026
2 verified contact emails on file for Shallow DeepDive
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
August 9, 2026
Shallow DeepDive #12: NASA had 3,000 websites. The lesson fits your one.
<p>NASA spent two years rebuilding more than 3,000 websites. The ideas that made it work were cheap — and they scale down to a five-page site.</p><p>In this episode of Shallow DeepDive, we look at how a design agency reimagined NASA.gov, and why the process behind a project that size maps, almost move for move, onto the smallest brief you'll ever run.</p><ul><li>Why "who's the audience?" nearly always comes back as "everyone" — and why the fix is evidence, not opinion, at any scale</li><li>The persona problem said out loud: why demographic personas are "the horoscopes of UX", and the thinking styles NASA used instead</li><li>Find your Miss Piggy — how serving the one audience you'd been quietly ignoring became the biggest unlock in the whole redesign</li><li>Low-fidelity design, high-fidelity feedback: why a Sharpie sketch buys you honesty and a polished mock-up buys you an argument about fonts</li><li>Designing for range and thinking divergently — the antidote to AI's pull toward the visual average</li><li>The honest objection answered: none of this needs a NASA budget; the scale is why it made the news, but the reasons it worked are small enough to use on Monday</li></ul><p>Sparked by Ben Shown (Blink UX) and Megan Greco's Config 2026 talk on reimagining NASA.gov.</p><p>About Qualls</p><p>Qualls is an independent Australian creative agency. We help brands think first, then make — so the work is easier to judge and cheaper to build. Shallow DeepDive is our short series taking a deep-ish dive into the shallow world of branding, advertising and creative.</p><p>https://new.qualls.com.au</p><p>#branding #design #ux #userresearch #creative #marketing #advertising #ShallowDeepDive</p>
August 5, 2026
Shallow DeepDive #11: AI content still needs a point of view
<p>AI made it easy to publish. It never made it easy to say something worth publishing.</p><p>This is part five of our five-part Shallow DeepDive series on brands and AI — and the one that closes it.</p><ul><li>Why every brand can now produce the same tidy paragraph about its category — and why the internet didn't need more of that</li><li>The one question worth asking before you publish: what do we know that a generic model wouldn't?</li><li>A plain test — if any business in your category could have published it, yours probably shouldn't</li><li>Why a point of view isn't a hot take: it's the calm, practical thing you learned doing the work</li><li>Where the value quietly moved — out of the draft and into the edit</li><li>The through-line of the whole series: AI raises the value of human judgement, it doesn't lower it</li></ul><p>About Qualls</p><p>Qualls is an independent Australian creative agency. We help brands think first, then make — including how they use AI, so the work still sounds like someone did it. Shallow DeepDive is our short series taking a deep-ish dive into the shallow world of branding, advertising and creative.</p><p>https://new.qualls.com.au</p><p>#AI #branding #content #creative #marketing #artificialintelligence #brandstrategy #ShallowDeepDive</p>
July 31, 2026
Shallow DeepDive #10: Brand guidelines need an AI chapter
<p>Most brand guidelines explain how to use the logo. Almost none explain how to use the brand inside the AI tools your team already has open.</p><p>Part 4 of our five-part Shallow DeepDive series on brands and AI.</p><p>In this one we cover: • Why a silent guide is how brand drift quietly starts • Turning "clear, warm, expert" into prompts that actually sound like you • Why a generated texture and a generated person are not the same risk • Protecting your suppliers, not just your own team • Why an AI chapter is becoming normal, not special</p><p>About Qualls Qualls is an Australian creative agency. We help brands stay clear, consistent and human as the tools change around them, and we make the good, fast way the easy way. More at https://new.qualls.com.au</p><p>#AI #branding #brandguidelines #creative #advertising #ShallowDeepDive</p>
13 total episodes available
Deep-dive analytics for Shallow DeepDive
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Shallow DeepDive?
<p>Shallow DeepDive is a short series from Qualls, an independent Australian creative agency, hosted by Joe Qualls.</p><p>Each episode takes a deep-ish dive into the shallow world of branding, advertising and creative: the parts of brand, web and advertising worth thinking about twice — positioning and naming, websites and strategy, AI, and the difference between the impressive option and the useful one.</p><p>No jargon, no hype, no ten-point frameworks. Just plain, considered takes from the studio floor, usually landing on the thing most people skip.</p><p>Around eight minutes an episode, with new ones as we make them. If you enjoy thinking clearly about brand, advertising and the business of creativity, subscribe and join us.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.