She Counts brings together respected educators Nancy McClelland, CPA, and Questian Telka, EA, for candid conversations about what it’s really like to be a woman in accounting. Whether you’re in corporate, at a firm, or running your own show, this podcast offers a space to feel seen, heard, and understood. From taboo topics to everyday challenges, She Counts is more than a podcast—it’s a community where women in accounting, tax, and bookkeeping can come together and get real.

She Counts
Claim This Podcastby Questian Telka, EA & Nancy McClelland, CPA
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Podcast Overview
She Counts brings together respected educators Nancy McClelland, CPA, and Questian Telka, EA, for candid conversations about what it’s really like to be a woman in accounting. Whether you’re in corporate, at a firm, or running your own show, this podcast offers a space to feel seen, heard, and understood. From taboo topics to everyday challenges, She Counts is more than a podcast—it’s a community where women in accounting, tax, and bookkeeping can come together and get real.
Language
🇺🇲
Publishing Since
4/15/2025
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Recent Episodes

June 3, 2026
The Courage to Be Nominated: Wanting It, Dreading It
Host Nancy McClelland, CPA interviews Melissa Miller Furgeson about navigating the anxieties and imposter feelings surrounding accounting award nominations, reframing them as valuable visibility opportunities.

May 20, 2026
Conference Season, She Counts Style
Nancy McClelland, CPA, and Questian Telka, EA, share strategies for maximizing the impact of accounting conferences for women in this interview episode.

May 6, 2026
Why Brilliant Bookkeepers Undervalue Themselves
<p>In a special crossover episode with the Unofficial QuickBooks Accountants Podcast, Nancy and Questian are joined by Alicia Katz Pollock to dig into why so many technically skilled bookkeepers struggle to charge what they're worth — and what it takes to bridge the gap between expertise and authority. Alicia gets candid about her own discomfort with pricing, using a real business pivot as a window into the self-doubt that holds back even the most accomplished practitioners.</p><p><br></p><p></p><p><strong>Sponsors<br></strong>Bill - <a href="http://bill.com/shecounts">http://bill.com/shecounts</a><br>Relay - <a href="https://relayfi.com/shecounts">https://relayfi.com/shecounts</a><br>Karbon - <a href="https://karbonhq.com/">https://karbonhq.com/</a></p><br><ul><li>(00:00) - Crossover Welcome</li> <li>(01:11) - Meet the Hosts</li> <li>(03:37) - Why Bookkeepers Undervalue</li> <li>(04:17) - Alicia’s Wake Up Call</li> <li>(08:38) - Brenda Success Story</li> <li>(12:31) - Losing Trained Talent</li> <li>(18:05) - Scaling the Incubator</li> <li>(23:13) - Pricing and Training Model</li> <li>(27:37) - Hiring Employees Reality</li> <li>(29:49) - Building Full Program Stack</li> <li>(30:36) - Building Support Systems</li> <li>(31:42) - Pricing the Incubator</li> <li>(34:35) - Perks and Discounts</li> <li>(35:18) - Scholarships and Payment Plans</li> <li>(36:26) - Charging What Youre Worth</li> <li>(40:42) - Pilot Program Uncertainty</li> <li>(42:30) - Scaling for an Exit</li> <li>(46:04) - Owning Authority</li> <li>(48:30) - Experts Mantra Shift</li> <li>(56:44) - Do It Anyway</li> <li>(59:11) - Wrap Up and Takeaways</li> </ul><br><strong>Resources</strong><ul><li>Guest on LinkedIn - <a href="https://www.linkedin.com/in/aliciakatzpollock/">Alicia Katz Pollock | LinkedIn</a></li><li><a href="https://uqb.show/">Unofficial QuickBooks Accountants Podcast</a></li><li><a href="https://www.thedancingaccountant.com/bookkeepers-guide-to-annual-reviews/">A Bookkeeper’s Guide To Annual Reviews | The Dancing Accountant</a> </li><li><a href="https://learn.royalwise.com/visitor_class_catalog?affiliate=5982001">Royalwise OWLS (On-demand Web-based Learning Solutions)</a></li><li><a href="https://docs.google.com/document/d/1yxwuVl2_yVK9GoAc0Eh1BzoupaJ9a2OQRLIXPtQJu7w/edit?usp=sharing">The OWLS Incubator Program</a></li><li><a href="https://events.reframeaccounting.com/">REFRAME 2026 - Event Ticket Purchase Portal</a> </li><li><a href="https://publicspeaking.mistymegia.com/bundles/tops-fall26?ref=857055">Theatre of Public Speaking - Fall 2026 Cohort</a> </li><li><a href="https://www.roundtablelab.com/">Accounting Discussion Forum: Bookkeepers, CPAs, EAs | Roundtable Labs</a> </li><li><a href="https://www.linkedin.com/in/mariettemartinez/">Mariette Martinez | LinkedIn</a> </li><li><a href="https://www.goodreads.com/book/show/217273918-the-four-conversations">The Four Conversations: A New Model for Selling Expertise by Blair Enns | Goodreads</a> </li><li><a href="https://www.bdo.com/about/bdo-alliance-usa">BDO Alliance USA: CPA, BRN and More | BDO</a> </li><li><a href="https://doublehq.com/shecounts/">SheCounts - Double</a> </li></ul><p><strong>SPONSORS: [Bill, Relay, Karbon] </strong></p><p><br></p><p><strong>Join Our LinkedIn Page!</strong></p><p><a href="https://www.linkedin.com/company/she-counts-podcast"><strong>https://www.linkedin.com/company/she-counts-podcast</strong></a></p><p><br></p><p><strong>Subscribe on YouTube</strong></p><p><a href="https://www.youtube.com/@SheCountsPodcast"><strong>https://www.youtube.com/@SheCountsPodcast</strong></a></p><p><br></p><p><strong>Follow She Counts on IG</strong></p><p><a href="https://www.instagram.com/shecounts.show/"><strong>https://www.instagram.com/shecounts.show/</strong></a></p><p><br></p><p><strong>Connect with Nancy</strong></p><p><a href="https://www.thedancingaccountant.com/"><strong>https://www.thedancingaccountant.com/</strong></a></p><p><a href="https://www.linkedin.com/in/nancy-mcclelland-cpa"><strong>https://www.linkedin.com/in/nancy-mcclelland-cpa</strong></a></p><p><br></p><p><strong>Connect with Questian</strong></p><p><a href="https://www.reqoncilefinancials.com/"><strong>https://www.reqoncilefinancials.com/</strong></a></p><p><a href="https://www.linkedin.com/in/questian-telka-ea-78383666"><strong>https://www.linkedin.com/in/questian-telka-ea-78383666</strong></a></p><p><br></p><p><strong>Earn CPE for Listening to This Podcast</strong></p><p><a href="https://www.earmark.app/"><strong>https://www.earmark.app/</strong></a></p><p><br></p><p><strong>This podcast is a production of </strong><a href="http://earmark.me/"><strong>Earmark Media</strong></a></p>
30 total episodes available with 15 transcripts
Recent guests on She Counts
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Melissa Miller Furgeson
Guest
Kami Hoskins
Guest
Julie Thiel
Guest
Jina Etienne
Guest
Candy Bellau
Guest
Brandy Jordan
Guest
Erin Pohan
Guest
Nancy McClelland
Guest
Questian Telka
Guest
Sharrin Fuller
Guest
Madeline Reeves
Guest
Justine Lackey
Guest
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Frequently asked questions
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- What is She Counts?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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