Shelf Help: The Tactical CPG Podcast
Claim This Podcastby Adam Steinberg
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Podcast Overview
<p>If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.</p>
Language
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Publishing Since
4/11/2025
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Recent Episodes
June 22, 2026
Mason Domecq - Going After the Energy Drink Aisle with Honey Kombucha
On this episode, we're joined by Mason Domecq, Founder of DIVINI, the Scottsdale honey kombucha brand that's about to take over Sprouts in the Southwest. We get into the formulation that makes the product scalable: ferment the kombucha base to zero sugar, then add back honey, fruit juice, nootropics, and a probiotic strain. We dig into why he chose cans over glass and went after people stuck on energy drinks and soda rather than the high-end Whole Foods shopper, the recent rebrand that...
June 17, 2026
Isabel Washington - The Gap Hiding in 90% of the Retail Coffee Aisle
On this episode, we're joined by Isabel Washington, Founder & CEO of Laurel's - the canned latte brand made, built for people who actually look forward to their RTD coffee. Isabel spotted the gap while working at McKinsey, noticing that roughly 90% of the RTD coffee aisle was non-dairy, ultimately leaving in early 2024 to build the dairy-forward latte she wanted to see on the shelf. We get into formulation, why decaf was the wrong white space, why every can lands at 80mg of caffein...
June 12, 2026
Jason Wright - Scaling WILDE Into a $100M+ and 20,000+ Door Brand
On this episode, we're joined by Jason Wright, Founder and CEO of WILDE Protein Snacks - the brand that figured out how to turn chicken breast into a thin, crispy chip (and now crackers!) and has since grown into a $100M+ business across 20,000+ retail doors. Jason walks through the full journey - from a failed meat-based protein bar to the eureka moment at the bottom of a potato chip bag, through R&D at Colorado State's meat science lab, a disastrous test run at a pork rind facilit...
100 total episodes available
Recent guests on Shelf Help: The Tactical CPG Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Jake Tannenbaum
Guest
Jessica Berger
Guest
Gabriel González
Guest
Cody Allen
Guest
Alex Bennet
Guest
Mac Anderson
Guest
Kristina Marino
Guest
Tyrel Johnson
Guest
Courtney Shane
Guest
BJ McCaslin
Guest
Chris Wendling
Guest
Jeff Bull
Guest
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- What is Shelf Help: The Tactical CPG Podcast?
<p>If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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