Shelf Help: The Tactical CPG Podcast

About Shelf Help: The Tactical CPG Podcast

If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.

Publisher

Adam Steinberg

Category

business · business · business

Language

en

Explicit

No

First episode

11 Apr 2025

Latest episode

9 Oct 2026

Latest episodes

123 episodes in the feed.

1. 

   9 Oct 2026

   Scaling Mozzarella Sticks from Stadiums to Conventional Freeze Aisles | Matt Gallira, Big Mozz

   On this episode, we're joined by Matt Gallira, Founder & CEO of Big Mozz - the premium mozzarella stick brand that started as a stadium and restaurant food service business before eventually landing in the freezer aisle. We get into how Matt went from handmade pasta sauces to a Brooklyn pop-up tent, the in-store sauce demo where he watched a cheesemaker stretch mozzarella and he asked to work for free. Matt breaks down the original recipe and why fresh garlic one thing he won't let a co-...

2. 

   5 Oct 2026

   Leading Social for the Fastest-Growing CPG Brands | Adam Brown, Sircle Media

   On this episode, we're joined by Adam Brown, Founder & President of Sircle Media - the go-to social media agency for CPG brands. Adam has been in and around digital since 1999, starting Sircle in 2012 after a decade running sales and marketing in the mortgage industry. Adam walks through what it takes for social to impact retail velocity. One brand told him: move 10,000 units at Walmart and I do not care what it costs. He breaks down how his team proves that lift with control regions, geo...

3. 

   30 Sept 2026

   Six Brands, Four Exits, and the Leading Fractional CPG Firm | Eric Schnell, BeyondBrands

   On this episode, we're joined by Eric Schnell, Founder of BeyondBrands - the 40-plus partner operating group that works as a fractional management team for early stage CPG brands. Eric co-founded Steaz in 2002 and has since co-founded or helped launch Good Catch, GoodSAM, Cool Beans, and Free Bird. Eric breaks down the Quintuple Bottom Line model the firm runs on and the one test every brand they co-found has to pass: can it sit in front of any buyer and credibly claim it will be a category c...

Who has been a guest on Shelf Help: The Tactical CPG Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Jake Tannenbaum
• Jessica Berger
• Gabriel González
• Cody Allen
• Alex Bennet

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

8 ratings

Spotify

5.0 / 5

9 ratings

Podcast Authority Score: 50 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

88

Social presence

0

YouTube

0

Engagement

32

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