Shelf Help: The Tactical CPG Podcast
Claim This Podcastby Adam Steinberg
Podcast Authority
Beta
Podcast Overview
<p>If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.</p>
Language
🇺🇲
Publishing Since
4/11/2025
Unlock The Full Podcast Authority Score Report
See how your podcast performs across key metrics
Podcast Authority
BetaRecommendations available
Unlock the full report to see detailed tips
Recommendations available
Unlock the full report to see detailed tips
Unlock comprehensive insights including:
- • YouTube presence analysis
- • Social media reach metrics
- • RSS compliance scoring
- • Podcast 2.0 features
- • Technical standards
Detailed Analytics
- Complete breakdown of all 19 authority metrics
- Personalized recommendations for each metric
- Industry benchmarks and comparisons
- Technical RSS feed analysis and compliance scoring
Growth Strategies
- Step-by-step action plans for improvement
- Quick wins to boost your score immediately
- Pro tips from successful podcasters
See how your show performs across every key metric
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
1 verified contact email on file for Shelf Help: The Tactical CPG Podcast
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
August 3, 2026
John McGuckin - Scaling Clio Snacks to $100M+ and 60,000 Doors
On this episode, we're joined by John McGuckin, CEO of Clio Snacks - the first and only refrigerated Greek yogurt bar - a chocolate-dipped, cheesecake-textured snack. John took the seat as Clio's CEO in 2021 after a long track record of C-suite roles at brands like Sabra, Tribe Mediterranean Foods, and Maya Kaimal. John breaks down why he took the job, how he read the post-COVID shift toward high-protein, permissibly indulgent snacking, and what operators should stress-test before stepping i...
July 29, 2026
Sara Hendershot - Is This the Next Billion Dollar Bottled Water Brand?
On this episode, we're joined by Sara Hendershot, VP of Marketing at Loonen - the glass bottled water brand that starts with a spring source, purifies it, remineralizes it, and tests every batch for over 350 contaminants. Sara was previously Director of Marketing at Momentous, and before that a two time world champion and 2012 Olympic rower for Team USA. Sara breaks down how Loonen pairs a high quality spring source with purification, remineralization using Celtic sea salt, glass only bottli...
July 20, 2026
Rachel Krupa - Curated Convenience: Inside The Goods Mart's Retail Model
On this episode, we're joined by Rachel Krupa, Founder of The Goods Mart, the better-for-you convenience store that's reimagining what a 7-Eleven can be. Rachel is also the founder of Krupa Consulting, the CPG and wellness PR agency she's run since 2010, working with brands like Thrive Market, Our Place, and Goop Kitchen. We dig into how Rachel went from running her PR agency to opening a convenience store after founders kept telling her they had no strategy for the convenience channel and Th...
108 total episodes available
Recent guests on Shelf Help: The Tactical CPG Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Jake Tannenbaum
Guest
Jessica Berger
Guest
Gabriel González
Guest
Cody Allen
Guest
Alex Bennet
Guest
Mac Anderson
Guest
Kristina Marino
Guest
Tyrel Johnson
Guest
Courtney Shane
Guest
BJ McCaslin
Guest
Chris Wendling
Guest
Jeff Bull
Guest
Similar Podcasts
Discover related shows you might enjoy
How I Built This with Guy Raz
Guy Raz | Wondery
The Foundr Podcast with Nathan Chan
Foundr Media
Aspire with Emma Grede
Emma Grede | Audacy
This Is TASTE
Aliza Abarbanel & Matt Rodbard
The Startup CPG Podcast
Startup CPG
OPERATORS
Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer
My First Million
Hubspot Media
CPG Week by BevNET & Nosh
Nosh
Prof G Markets
Vox Media Podcast Network
Good Hang with Amy Poehler
The Ringer
Taste Radio
BevNET Inc.
The Ramsey Show
Ramsey Network
This American Life
This American Life
SmartLess
Jason Bateman, Sean Hayes, Will Arnett
Technology Brothers
John Coogan & Jordi Hays
Deep-dive analytics for Shelf Help: The Tactical CPG Podcast
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Shelf Help: The Tactical CPG Podcast?
<p>If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.