Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast if you're a professional headshot photographer or brand photographer. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable commercial photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you've always wanted. Stop guessing and start growing with business help and guidance from industry experts.

Shoot to the top
Claim This Podcastby Sam Hollis and Marcus Ahmad, Experts in Commercial Photography and Marketing
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Podcast Overview
Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast if you're a professional headshot photographer or brand photographer. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable commercial photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you've always wanted. Stop guessing and start growing with business help and guidance from industry experts.
Language
🇺🇲
Publishing Since
3/23/2023
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Recent Episodes

June 30, 2026
The Flash Settings Most Photographers Never Check
<p>Most photographers using flash are leaving performance on the table, not because they're doing anything wrong, but because they don't fully understand what the numbers on their kit actually mean. In this episode, Marcus unpacks the physics of flash in plain English: what wattage really tells you, why flash duration is the spec that actually freezes movement, and how your choice of modifier is quietly affecting every shot you take.</p><p>If you've ever wondered why your flash feels slow, why your action shots aren't as sharp as they should be, or whether spending more on a higher-watt unit is actually worth it, this episode will change how you think about your kit.<a href="https://commercial-photographer-podcast.com/creativity/" rel="ugc noopener noreferrer" target="_blank">Download the free guide to Marketing and Creativity here</a></p>

June 23, 2026
How to Build a Photography Agency: Inside the Business of Commercial Photography Representation
<p>What does it actually take to build a photography agency — and what can that teach you about building your own career as a brand photographer?</p><p>Harry Rose founded Darwin Studio, a photography agency and production company whose photographers have shot campaigns for Nike, Google, Visa, the BBC, and Airbnb. In this episode, he traces the thinking behind how he built it — and why he built it the way he did.</p><p>You'll hear why having a distinct photographic voice matters more than a packed client list when you're trying to get noticed. How chance encounters and voluntary work opened doors that cold outreach never would. And why the commercial photography world is far more insular than it should be — and what that means for photographers trying to break into it.</p><p>If you've ever wondered how the industry really works behind the scenes, this one's for you.</p><p><br></p><p><br></p>

June 16, 2026
Offline Marketing for Photographers: What Every Brand Photographer Should Try Next
<p>Marketing your photography business doesn't have to mean another hour glued to Instagram. This week, Marcus and Sam step away from the algorithms to talk through offline marketing for photographers — the kind that happens on dog walks, in coloured envelopes, and at the sort of business expo where someone's filling a jar with business cards for a chance to win a bottle of champagne.</p><p>They work through the unglamorous middle ground between online ads and pure networking: physical adverts in the right (and very specific) local publications, why a splash of colour and a small sweet treat might be the most memorable thing to land on someone's desk, and how one photographer turned business directories into a genuinely useful mailing list.</p><p>There's also a look at events of every size, from market stalls to full business expos, including a neat workaround for photographers who'd rather not work a stand on their own all day. And if you've ever wondered how a brand photographer can turn a local accountant into a steady stream of referrals, or how a single workshop landed Marcus a room full of new enquiries, this episode gets into exactly how that played out.</p><p>Got your own offline marketing wins — or disasters? Get in touch via the website, drop a comment on Spotify or Apple, or send an email. Marcus and Sam would love to hear from you, and might cover it on a future episode.</p><p><a href="https://commercial-photographer-podcast.com/creativity/">Download the free guide to Marketing and Creativity here</a></p>
172 total episodes available
Recent guests on Shoot to the top
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Phillip Noth Coombes
Guest
Graham Diprose
Guest
Alec Watson
Guest
Heike Delmore
Guest
Marcus
Guest
Jeff Brown
Guest
Gareth Wax
Guest
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