Spa Marketing Made Easy Podcast
Hosted by Daniela Woerner · Daniela Woerner
4.9from 328 ratings
- 348
- Episodes
- 136
- Transcribed
- 328
- Ratings
- Weekly
- Cadence
- 2020
- First episode
- 119K
- YouTube views
About Spa Marketing Made Easy Podcast
Your spa looks successful from the outside. The calendar is full, the team is growing, and the numbers look good. And everything still runs through you. Growth Factor® with Daniela Woerner is a weekly podcast for established spa, medspa, and aesthetic business owners who are past the "post more on Instagram" stage. The questions have gotten bigger. How do I improve profitability? How do I build leadership on my team? How do I scale without becoming the bottleneck? How do I use AI without becoming an AI engineer? Those are Growth Factor® questions, and they're what this show is built around: leadership, profitability, team, systems, retention, marketing, and AI, always translated into what it actually means inside your spa. Daniela Woerner is the founder of Addo Aesthetics. She started as a solo aesthetician in 2006, worked as a spa director in medical aesthetics, and now coaches spa owners across North America through the Growth Factor® Framework. Every week she shares what she's seeing inside real spa businesses and what she would do if it were her spa. The goal isn't growth at any cost. It's building the business that supports the life you want to live. Formerly Spa Marketing Made Easy: 500 episodes, more than 1 million downloads, and a top 1% podcast worldwide. Same host, same feed, and the full archive is still here. New episodes every Monday.
- Publisher
- Daniela Woerner
- Category
- business · education
- Language
- en
- Explicit
- No
- First episode
- 14 Sept 2020
- Latest episode
- 7 Sept 2026
Latest episodes
136 of 348 episodes have a transcript.
7 Sept 2026TRANSCRIPT
SMME #500 Same Show, New Name, Bigger Conversation
31 Aug 2026TRANSCRIPT
SMME #499 Why Spa Marketing Made Easy Is Changing After 499 Episodes
24 Aug 2026TRANSCRIPT
SMME #498 The 5 Mistakes Keeping Your Spa Stuck at $35K a Month
Inside a recent episode
SMME #500 Same Show, New Name, Bigger Conversation
Published 7 Sept 2026 · Transcript excerpt
[…] The problem isn't AI, it's how we use it. Technology. has always changed businesses. The internet changed businesses. Email changed businesses. Social media changed businesses. Online booking changed businesses. EMRs changed businesses. Smartphones changed businesses. Every major technological shift creates an opportunity and a disruption at the same time. And I believe that AI will be no different. So I'm not interested in teaching you to use AI simply because everyone is talking about AI. I'm interested in asking where does this actually make the business better? Where does it create leverage? […]
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See plansReach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 119,004
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.9 / 5
- 278 ratings
- Spotify
- 4.9 / 5
- 50 ratings
Podcast Authority Score: 86 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 99
- Social presence
- 0
- YouTube
- 86
- Engagement
- 96
Contact Spa Marketing Made Easy Podcast
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- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about Spa Marketing Made Easy Podcast
Who hosts Spa Marketing Made Easy Podcast?
Daniela Woerner host the show. Published by Daniela Woerner.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Spa Marketing Made Easy Podcast take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
136 of 348 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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