Why Last-Click Attribution Fails Marketers and How Performance CTV Solves It | Jason Fairchild, Co-Founder & CEO at tvScientific
Have a question? Send us a text! Tim sits down with Jason Fairchild from tvScientific to unpack why last-click attribution is breaking modern marketing budgets — and how connected TV is turning top-of-funnel awareness into a measurable performance engine. Recorded in the wake of Pinterest's acquisition of tvScientific, exploring the convergence of commercial intent and living room CTV. Last-click attribution is kindergarten math applied to multi-million dollar media budgets. When ...
29 Oct 2026
Why Gaming Is the New Front Door to Fandom and How EA Built Its Ad Platform | Alexander Dao, VP of Advertising at EA
Have a question? Send us a text! Tim sits down with Alexander Dao, Vice President of Advertising & Sponsorships at Electronic Arts, to break down the official launch of the EA advertising platform and explore how console gaming is becoming one of the most powerful performance channels in the digital ecosystem. Recorded following the platform's official launch at Cannes Lions. The controller is where fandom starts — gaming is the new front door to sports. Modern audiences are trading...
8 Oct 2026
Why RSNs Aren't Dying and How Consolidation Is Saving Local Sports | Nana Kofi Amoh, Creator of Amoh Sports Media
Have a question? Send us a text! Tim sits down with Nana Kofi Amoh, creator of Amoh Sports Media and AD in activation at Omnicom Media Group, to break down the rapidly shifting business of local sports broadcast rights, app consolidation, and how advertisers should navigate regional sports inventory. Recorded on State of Streaming. The RSN model isn't dying — it's evolving: Why DAZN, EverPass, and app consolidation are reshaping local rights. Local regional sports networks are shifting ...
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