Stephanie Laynes Institute Beauty Business Podcasts

About Stephanie Laynes Institute Beauty Business Podcasts

Welcome to Stephanie Laynes Institute Beauty Business Podcasts, where we discuss all things beauty business. Stephanie Laynes B.S. L.E. is a 20+ years Licensed Esthetician, Esthetician Business Coach and Esthetic Educator. Stephanie shares valuable advice for new beauty business owners looking to navigate the challenges of starting and growing a successful beauty business. One of the main mistakes that new business owners make is not being mindful of their finances. Stephanie recommends creating a detailed budget and financial plan from the very beginning, and being careful about making unnecessary purchases or investments. It's also important to track your expenses and income carefully and regularly review your financial performance. Another common mistake that new business owners make is not being strategic with their time. Stephanie suggests setting clear goals and priorities, and being mindful of how you allocate your time and resources. It's also a good idea to delegate tasks and responsibilities where possible, and to make sure you're taking care of your own physical and mental health. Finally, Stephanie advises new business owners to be open to learning from others and seeking out mentors and advisors who can offer guidance and support. It's also important to stay up to date on industry trends and best practices, and to continually seek out opportunities for growth and improvement. Join the SLI Online Esthetician School for fresh retail ideas, expand your basic knowledge and amazing self-paced online courses just for Estheticians! Join: https://stephanie-laynes.mykajabi.com/sli-online-esthetician-school Thank you for joining the Stephanie Laynes Beauty Business Podcast. We hope you found Stephanie's advice helpful and are inspired to take your beauty business to new heights. Tune in next time for more insights and expert advice from the beauty industry. Stephanie Laynes is the CEO & Founder of Smooth Skin Supply LLC which is the corporate office of the Se-Brazil brand founded in 2008. Stephanie is a proud graduate of California State University, San Bernardino located in San Bernardino, California, where she earned her Bachelors of Science Degree in Kinesiology. In 2003, she left the corporate world and attained her Esthetics License from Miss Marty's Beauty School in San Francisco, CA. Over the past 20 years, Stephanie has created, custom formulated and distributed over 30 beauty products in the wholesale salon and spa industry. With her extensive education and experience in the skincare industry, she has a unique approach to creating functional beauty products. Stephanie has always had a personal passion for beauty products. In her spare time, she is a dance mom to her daughter Selene and enjoys traveling with her husband Rudi around the world.

Publisher

Stephanie Laynes Institute Online Esthetician School

Category

arts · business · business

Language

en

Explicit

No

First episode

1 Dec 2021

Latest episode

2 Nov 2026

Latest episodes

225 episodes in the feed.

1. 

   2 Nov 2026

   EP 225: More Clients or More $$$

   ESTHETICIANS: You say you want MORE CLIENTS and MORE MONEY—but is your business actually prepared for them? 💰 In Episode 225 of the Stephanie Laynes Institute Beauty Business Podcast, we're talking about something every esthetician and beauty business owner needs to think about: Are you making it EASY for potential new clients to FIND YOU, BOOK YOU, and PAY YOU? You can post on social media every single day, create beautiful treatment videos, and talk about your services nonstop. But if potential clients don't know WHERE you're located, HOW to book an appointment, or WHAT services you offer, you could be missing opportunities to grow your business. Before you ask for more clients, make sure your business is ready to receive them! 📍 Do Potential Clients Know WHERE You Are? One of the simplest marketing mistakes estheticians make is forgetting to tell people where their business is located! You might have thousands of followers on Instagram or TikTok, but how many of those people actually know what city and state you work in? If someone discovers your content today, can they immediately figure out where you're located? Your location should be easy to find in your: ✨ Instagram and TikTok bios ✨ Social media captions and videos ✨ Website and online booking page ✨ Google Business Profile ✨ Promotional materials and advertisements ✨ Calls to action when promoting your services Don't make potential clients search for information they need to give you their money! 💰 In This Episode, We're Talking About: ✨ Why wanting more clients isn't enough—you need to prepare for them ✨ Making your business location visible to potential customers ✨ How to turn social media followers into actual appointments ✨ Why your booking process needs to be simple and convenient ✨ Preparing your schedule and services for new client inquiries ✨ Making sure potential clients understand what you offer ✨ Why marketing to people who can actually visit your business matters ✨ How small changes in your marketing can create opportunities for additional income ✨ Getting your business ready BEFORE investing more money in advertising 🚨 More Followers Don't Automatically Mean More Clients! Imagine creating a TikTok video that reaches 50,000 people. That's exciting! But what happens when someone watches your video and thinks: "I would LOVE to book an appointment with her!" Then they visit your profile and can't find your location. They don't know if you're in Texas, California, Florida, or somewhere else. They can't find your booking link. They don't know how much your services cost. And instead of sending you a message to ask, they simply move on. You just made it harder for a potential client to spend money with your business! 📈 Prepare Your Business for the Clients You Want! Before you start asking for 10, 20, or 30 additional clients every month, ask yourself: Can my business handle more appointments? Is my booking system ready? Are my prices and services clearly listed? Does my social media tell people where I'm located? Am I making it convenient for new clients to do business with me? Do I have a plan to turn first-time appointments into repeat clients? Getting more clients isn't just about creating content. It's about building a business that makes the entire customer experience easy—from discovering you online to booking that first appointment. 💡 Stop Hiding Your Business From Potential Clients! If you're a local esthetician, your location is part of your marketing strategy! You don't need everyone on TikTok to become your client. You need the RIGHT people, in the RIGHT location, to know your business exists! And when those potential clients find you, make sure you're prepared to welcome them. Because the goal isn't simply MORE VIEWS. The goal is MORE APPOINTMENTS, MORE CLIENTS, and MORE REVENUE! 🎧 Listen to EP 225: More Clients or More $$$? and discover why preparing your business for new clients should be part of your growth strategy. 🎓 Join the SLI Online Esthetician School Want to become a better esthetician AND a stronger beauty business owner? Join the SLI Online Esthetician School for only $30/month! Inside SLI, you'll get access to: 🎓 Advanced esthetic education 💰 The Money Podcast 📈 Beauty business and revenue strategies 📱 Social media and marketing education 🛍️ Retail sales and client retention strategies 💼 Business resources and professional development ✨ And more! 👉 JOIN THE SLI ONLINE ESTHETICIAN SCHOOL: https://www.skool.com/sli-online-esthetician-school-5829/about

2. 

   19 Oct 2026

   EP 224: Banning TCA Peels in CA & What it Means for All Estheticians

   ESTHETICIANS: What happens when a treatment you've been trained to perform is no longer permitted under your license? 🚨 In Episode 224 of the Stephanie Laynes Institute Beauty Business Podcast, we're talking about the controversy surrounding TCA (Trichloroacetic Acid) chemical peels in California and why every licensed esthetician, regardless of what state you practice in, needs to pay attention. Chemical peels have been part of the professional skincare industry for years. Estheticians invest in advanced education, purchase professional products, and build services around treatments their clients want. 🚨 Why California's TCA Peel Restrictions Matter This conversation goes beyond one chemical peel or one state. We're discussing what happens when licensing regulations, professional education, and the services estheticians offer don't always align. 💆🏽♀️ In This Episode, We're Talking About: ✨ California's restrictions involving TCA chemical peels ✨ Why estheticians in other states should pay attention to California's regulatory developments 🚨 Estheticians in EVERY State Need to Pay Attention! Just because something is happening in California doesn't mean it will automatically happen in your state. Your professional license is part of your livelihood. Protecting it means staying educated, understanding the rules, and making informed decisions about the treatments you offer. 🎧 Listen to EP 224: Banning TCA Peels in CA & What It Means for All Estheticians and join this important conversation about the future of professional esthetics. 🎓 Join the SLI Online Esthetician School Being a successful esthetician requires more than knowing how to perform treatments. You also need to understand the BUSINESS of esthetics! Join the SLI Online Esthetician School for only $30/month for: 🎓 Advanced esthetic education 💰 The Money Podcast 📈 Beauty business strategies 📱 Marketing and revenue education 💼 Professional development and business resources ✨ And more! 👉 JOIN SLI: https://www.skool.com/sli-online-esthetician-school-5829/about

3. 

   5 Oct 2026

   Ep 223: Why I Wear Gloves For Every Service

   Estheticians, are you wearing gloves during EVERY service? 🧤 In Episode 223 of the Stephanie Laynes Institute Beauty Business Podcast, I’m sharing why wearing gloves for every service has become a non-negotiable part of how I work as an esthetician. We talk so much about protecting our clients—but who is protecting the esthetician? Throughout your career, your hands come into contact with clients’ skin, skincare products, exfoliants, waxes, tools, equipment, surfaces, and potentially bodily fluids. When you're performing services day after day and client after client, those repeated exposures matter. For me, wearing gloves is about protection, sanitation, consistency, and professionalism. 🧤 In This Episode, We’re Talking About: ✨ Why I choose to wear gloves for every service ✨ Protecting yourself AND your clients ✨ Why your hands are an important part of your livelihood ✨ Cross-contamination in the treatment room ✨ Why gloves still need to be changed during a service ✨ Why wearing gloves does NOT replace proper handwashing ✨ Creating consistent sanitation habits with every client ✨ Thinking about long-term exposure when you perform services every day 💡 Protect the Esthetician Too! As beauty professionals, we're trained to think about the health and safety of our clients—but we need to think about ourselves too. Your hands are working every single day. Protect them. For me, gloves aren't something I save for certain services. Wearing them has become part of my professional standard for EVERY service. And remember: simply putting on gloves doesn't eliminate the possibility of cross-contamination. If you touch your phone, a cabinet, a dirty tool, the trash can, or another contaminated surface with your gloves, you may need to change your gloves before continuing the service. Good infection-control practices require awareness throughout the entire appointment. 🎧 Listen to EP 223: Why I Wear Gloves Every Service and hear why I've made this choice throughout my career as an esthetician. 🎓 Want More Esthetician Education? Join the SLI Online Esthetician School for only $30/month! Inside SLI, we're talking about more than performing treatments. We're helping estheticians become stronger professionals AND stronger business owners through: 🎓 Advanced esthetic education 💰 The Money Podcast 📈 Beauty business education 📱 Marketing strategies 💼 Professional development ✨ Exclusive training & resources 👉 JOIN THE SLI ONLINE ESTHETICIAN SCHOOL: https://www.skool.com/sli-online-esthetician-school-5829/about

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

11,012,226

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

17 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 66 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

45

Social presence

97

YouTube

93

Engagement

77

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