Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Students of Storage

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by Cubby

15 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Authority

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PoorBased on show quality, social media presence, reviews, charts, and more

Quality68

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Podcast Overview

Welcome to Students of Storage — the podcast that pulls back the curtain on the self-storage industry. This isn’t your typical business banter — it’s raw, real, and packed with insights from the movers and shakers who’ve built empires behind the roll-up doors. Join us as we sit down with CEOs, owners, and top third-party operators to dive deep into the wins, losses, and lessons that come with building lasting success in storage. From solving industry puzzles to revealing the strategies that move the needle, Students of Storage delivers inspiring stories, perspectives that challenge, and takeaways you can use immediately.

Language

🇺🇲

Publishing Since

5/13/2025

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality68

Social0

YouTube0

Engagement0

Learn more

Excellent Areas

Good Performance

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excellent

Episode Length

35 minutes

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Every 13 days

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Recent Episodes

April 6, 2026

From Oil Prices to Storage Units: Building a Business You Control with Karl Graham of Luminous Capital

Karl Graham, Co-Founder of Luminous Capital, joins Matt Engfer to share his journey from oil and gas exploration to building a growing self-storage platform across the heartland. After spending a decade making high-stakes investment decisions in a volatile and capital-intensive industry, Karl realized he wanted something different. He wanted to build a business where execution, discipline, and team performance had a greater impact than external forces. That shift ultimately led him into self storage. In this episode, Karl walks through how Luminous Capital scaled from individual syndications to launching a fund, why geographic focus creates a real operational edge, and how disciplined underwriting and risk management have shaped their growth. He also shares how his team is leveraging data, marketing, and AI. This includes analyzing tens of thousands of customer calls to improve sales performance and building more advanced revenue management systems to stay competitive in today’s market. This conversation is a practical look at what it takes to build and operate a successful storage business today and why the days of easy storage are behind us. Key Takeaways:(0:00) Intro(2:19) Karl’s background in oil and gas and transition to self storage (13:34) Why he chose self storage over other real estate asset classes(24:12) Why geographic focus creates a competitive advantage(28:22) How Luminous operates remotely with local teams(33:20) How Luminous creates value for self-storage businesses in today’s market(36:33) Growing the Operation and Taking Next Steps(42:36) Using data and AI to improve operations and sales(49:10)  Revenue management, pricing strategies, and AI agents Resources Mentioned:Luminous Capital | Websitehttps://www.luminouscapital.com <a href="https://www.cubbystorage.com" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Cubby | Website</a>https://www.cubbystorage.comThank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.

January 28, 2026

The Real Legal Risks for Self-Storage Operators with Jeff Greenberger of Late2Lien

Jeff Greenberger, a nationally recognized self-storage attorney and founder of Late2Lien, joins Matt Engfer to explain why lien enforcement isn’t dangerous—but getting it wrong absolutely is. With more than 30 years of experience serving the self-storage industry, Jeff walks through the real legal risks operators face when notices, timelines, disclosures, or documentation aren’t handled precisely. From evolving state statutes and California’s increasingly complex disclosure requirements to tenant tactics pulled straight from Reddit, this episode exposes how small operational missteps can quickly turn into lawsuits. Jeff also shares why “compliance is king,” how technology can remove human error from the lien process, and how Late2Lien was built to take responsibility off managers’ plates while protecting owners from liability. The conversation blends legal insight, real-world examples, and practical guidance that every operator—large or small—can apply immediately. Key Takeaways:(0:00) Intro(1:47) Jeff's story(4:56) Shaping the legal landscape of self-storage(7:52) Current legal issues Jeff’s clients are facing(11:12) Making sure clients are limiting risk and exposure to litigation(12:24) CA & PA Bills impacting rates and lien statutes(19:46) Reddit threads creating risk for self-storage owners: Credit Cards(22:31) Reddit threads about change of address scams (26:14) How does Late2Lien work?(33:28) Late2Lien helps avoid the sale(34:54) How Cubby and Late2Lien work together   Resources Mentioned: Late2Lien | Website<a href="https://www.late2lien.com" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">https://www.late2lien.com</a> <a href="https://www.selfstoragelegal.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Jeff Greenberger | Self Storage Law</a><a href="https://www.selfstoragelegal.com/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">https://www.selfstoragelegal.com/</a> <a href="https://www.cubbystorage.com" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Cubby | Website</a>https://www.cubbystorage.com Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode. #SelfStorage #SelfStorageLaw #StudentsOfStorage

January 21, 2026

From Reviews to Rentals: Turning Google Feedback into Real Growth with Kale Leavitt of StorageReach

Kale Leavitt, CEO of StorageReach, joins Matt Engfer to break down why Google Reviews have become one of the most powerful—and most misunderstood—drivers of growth in self-storage. Drawing on nearly a decade of experience in storage marketing, Kale explains how reviews impact far more than reputation. From organic rankings and paid search performance to leasing velocity and customer trust, reviews now touch every part of the renter’s decision-making process. He shares what he learned while helping grow SEO services from zero to nearly 1,500 facilities, and how those lessons led to building StorageReach as a review-first platform designed specifically for self storage. In this episode, Kale walks through the mechanics behind quality, quantity, and consistency in review generation, why “spikes” hurt more than they help, and how automation allows operators to generate steady reviews without overwhelming tenants. The result is a practical, system-based approach to turning reviews into measurable business performance. Key Takeaways:(0:00) Intro(1:34) Kale's story(4:16) The beginning and growth of StorageReach(7:11) Marketing lessons learned from the early days(9:00) The MVP of StorageReach and getting Google reviews(11:41) Checking the boxes of getting reviews and seeing results(14:44) Effective ways to get positive review and avoid negative reviews(19:56) Working alongside Google(22:21) What’s next for StorageReach Resources Mentioned: <a href="https://www.linkedin.com/in/kale-leavitt-9063488b/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Kale Leavitt | LinkedIn</a>https://www.linkedin.com/in/kale-leavitt-9063488b/ <a href="https://storagereach.com" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">StorageReach | Website</a>https://storagereach.com <a href="https://www.cubbystorage.com" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Cubby | Website</a>https://www.cubbystorage.com Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.#SelfStorageReviews #StorageMarketing #StudentsOfStorage

15 total episodes available

Recent guests on Students of Storage

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Jonas Duckett

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Cory Bonda

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Mark Poole

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Faraz Hemani

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Frequently asked questions

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What is Students of Storage?: Welcome to Students of Storage — the podcast that pulls back the curtain on the self-storage industry. This isn’t your typical business banter — it’s raw, real, and packed with insights from the movers and shakers who’ve built empires behind the roll-up doors.

Join us as we sit down with CEOs, owners, and top third-party operators to dive deep into the wins, losses, and lessons that come with building lasting success in storage.

From solving industry puzzles to revealing the strategies that move the needle, Students of Storage delivers inspiring stories, perspectives that challenge, and takeaways you can use immediately.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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