Be seen, heard and paid on Substack. Substack is the platform for thought leaders. For the long form creators. For the women near or over 50, now in midlife, ready to do their legacy work in the world. <br/><br/><a href="https://www.julieciardi.com/s/substack-by-design?utm_medium=podcast">www.julieciardi.com</a>
đ§ Substack by Design
Claim This Podcastby Julie Ciardi
5.0(4 reviews)
19 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Be seen, heard and paid on Substack. Substack is the platform for thought leaders. For the long form creators. For the women near or over 50, now in midlife, ready to do their legacy work in the world. <br/><br/><a href="https://www.julieciardi.com/s/substack-by-design?utm_medium=podcast">www.julieciardi.com</a>
Language
đşđ˛
Publishing Since
3/5/2026
1 verified contact email on file for đ§ Substack by Design
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Recent Episodes
June 4, 2026
Substack is a publishing house, not a feed
<p><a target="_blank" href="http://www.julieciardi.com/subscribe">Be sure to subscribe for more content like this! </a></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.julieciardi.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">www.julieciardi.com/subscribe</a>
May 29, 2026
You Don't Need a Personal Brand. You Need a Publishing House.
<p><strong>The Personal Brand Is Ending. Build a Publishing House Instead.</strong></p><p>The online space is changing, and nothing has gone wrong. If you never wanted to perform your life in 15-second reels anyway, this one's your permission slip. I break down why the personal brand era is ending â and what to build in its place.</p><p><strong>In this episode:</strong></p><p>Why "nothing has gone wrong" â the market is just doing what markets always do</p><p>The two reasons the old strategies are failing you (and the one nobody's talking about)</p><p>The webinar "code" everybody swears by â and why it'll never work for every design</p><p>Personal brand vs. personal publishing house: content about you vs. content for your tribe</p><p>The soapbox, not the stage â being with your people instead of performing at them</p><p><strong>đ Ready to build your own publishing house?</strong> The most powerful place to start right now is podcasting on Substack â and almost nobody is teaching it yet. Get the full training, plus the playbook and the template, inside the <strong>Substack Soapbox</strong>. $79 for the whole year. <a target="_blank" href="https://www.julieciardi.com/subscribe"><strong>Upgrade here!</strong></a></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.julieciardi.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">www.julieciardi.com/subscribe</a>
May 19, 2026
Substack Is Not Social Media
<p>I just came up for air.</p><p>12 days delivering in a free masterclass. 7,200 registrants. Heart fully spent. And then I hibernated. I didnât post, no notes, no Instagram, no Facebook.</p><p>And even with a little break, my Substack kept growing.</p><p>I am going to share why in this episode.</p><p>Everyone is about to try and sell you a Substack playbook. Post three to five notes a day, the note-stacking formula, the same content hamster wheel that burned you out on Instagram dressed up in a new outfit. Donât take the bait.</p><p>Substack is not social media. It is a multimedia publishing platform. This distinction is everything and it is what I cover in this episode.</p><p><strong>In this episode:</strong></p><p>â Why your Substack strategy is actually your business strategy meeting your human design</p><p>â Why âSubstack gurusâ donât exist (and why they never really can)</p><p>â Why notes is ONE feature on the platform, not the whole platform</p><p>â What Iâm doing differently now that the masterclass is closed</p><p>â And the new way Iâve reorganized my paid tiers (including the brand new founding member room I just opened)</p><p>A line from the episode I want you to sit with:</p><p>âYou are the guru. Youâre the only one who can really understand how to best leverage Substack for yourself.â</p><p>The platforms have always told us how to show up. Substack is finally a place where you get to decide. Lead with audio. Or video. Or writing. Be on for a week and rest the next. Whatever runs in alignment with YOUR design â not someone elseâs three-notes-a-day template.</p><p>Thatâs what weâre building here.</p><p>xo, Julie</p><p>P.S. The Red Rebelle Room on Substack is now open. <a target="_blank" href="https://www.julieciardi.com/subscribe">Join us.</a></p><p></p><p></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.julieciardi.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">www.julieciardi.com/subscribe</a>
19 total episodes available
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