Be seen, heard and paid on Substack. Substack is the platform for thought leaders. For the long form creators. For the women near or over 50, now in midlife, ready to do their legacy work in the world.
www.julieciardi.com (https://www.julieciardi.com/s/substack-by-design?utm_medium=podcast)
Stop Learning Substack. Start Building Your Publication.
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4 Jun 2026
Substack is a publishing house, not a feed
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This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.julieciardi.com/subscribe (https://www.julieciardi.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)
29 May 2026
You Don't Need a Personal Brand. You Need a Publishing House.
The Personal Brand Is Ending. Build a Publishing House Instead.
The online space is changing, and nothing has gone wrong. If you never wanted to perform your life in 15-second reels anyway, this one's your permission slip. I break down why the personal brand era is ending — and what to build in its place.
In this episode:
Why "nothing has gone wrong" — the market is just doing what markets always do
The two reasons the old strategies are failing you (and the one nobody's talking about)
The webinar "code" everybody swears by — and why it'll never work for every design
Personal brand vs. personal publishing house: content about you vs. content for your tribe
The soapbox, not the stage — being with your people instead of performing at them
👉 Ready to build your own publishing house? The most powerful place to start right now is podcasting on Substack — and almost nobody is teaching it yet. Get the full training, plus the playbook and the template, inside the Substack Soapbox. $79 for the whole year. Upgrade here! (https://www.julieciardi.com/subscribe)
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.julieciardi.com/subscribe (https://www.julieciardi.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)
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4 ratings
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