Welcome to CXM Academy Podcasts, where we explore customer experience from every angle. Home to Table 7, our global journey into CX across cultures, and Table Stakes, deep-dive masterclasses with world-class CX experts.
Whether you want conversational storytelling or expert insights, you'll find practical insights served fresh
Table Stakes - Don't bring the CEO to CX with Anna-Maija Tanninen
The conversation delves into the unique challenges of B2B customer experience, highlighting the fundamental differences between B2C and B2B, the organizational challenge of customer centricity, and the shift from insights to action in B2B CX. It emphasizes the importance of measuring success in B2B CX and the role of CX governance and organizational structure in driving customer-centric initiatives.
Takeaways
B2B customer experience differs fundamentally from B2C
Organizational challenge of customer centricity in B2B
Chapters
00:00 Introduction to B2B Customer Experience
05:04 Challenges of Applying B2C Strategies in B2B
11:36 Shifting from Insights to Action in B2B CX
22:52 CX Governance and Organizational Structure
24 Feb 2026
Table Stakes - Your customer don't want your product with Eckhart Boehme
The conversation delves into the Jobs to be Done methodology, emphasizing the importance of understanding the customer's job to be done and the common mistakes made in customer understanding. It also explores the Customer Progress Design methodology and the potential role of AI in Jobs to be Done interviews.
Takeaways
Understanding the customer's job to be done is crucial
Jobs to be done methodology provides a lens to look at human needs
Chapters
00:00 AI in Jobs to be Done Interviews
17 Feb 2026
Table Stakes - Your CX is too simple with Helge Tennø
The conversation explores the concept of systems thinking and its application in understanding the whole system, emphasizing the importance of interdependencies and relationships. It delves into the friction caused by customer isolation, the significance of information, and the practical adoption of systems thinking. Additionally, it addresses resistance to systems thinking and provides a starting point for CX leaders to implement systems thinking in their organizations.
Takeaways
Systems thinking focuses on the whole, not just the parts
Understanding the interdependencies and relationships within a system is crucial
Chapters
00:00 Starting Point for CX Leaders
Who has been a guest on Table 7
Names identified in recent episode analyses. Showing up to five guests.
Dominik Olejko
Paulina Garstka
Bartek Lechowski
Dimitri
Koen
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
29,082
Score snapshot 15 Sept 2025
Podcast Authority Score: 18 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
8
Social presence
0
YouTube
72
Engagement
0
Contact Table 7
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Table 7
Who hosts Table 7?
Michel Stevens host the show. Published by CXM Academy.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does Table 7 take guests?
The show does not typically feature guests, based on episode analyses.
Host of Table 7?
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