AI is reshaping nearly every job—but in-person sales still comes down to trust, skill, and human connection. Check out the trailer for the new show Tactics, where Siro CEO Jake Cronin dives deep into the real strategies top performing sales leaders use every day to drive results.
Podcast Overview
AI is reshaping nearly every job—but in-person sales still comes down to trust, skill, and human connection. Check out the trailer for the new show Tactics, where Siro CEO Jake Cronin dives deep into the real strategies top performing sales leaders use every day to drive results.
Language
🇺🇲
Publishing Since
4/16/2026
1 verified contact email on file for Tactics
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Recent Episodes
June 10, 2026
Chris Wallace: Why Sales Teams Stay Stuck
Chris Wallace, Co-Founder and President at Innerview Group, explains why sales leaders love to talk about coaching, but most managers barely have time to do it. He unpacks why sales teams struggle with prioritization, how frontline managers get buried in admin work and fire drills, and what top-performing organizations do differently. Plus, he goes through practical strategies for creating more coaching time, improving sales clarity, and helping reps build confidence through better conversations—not just better product knowledge.
May 27, 2026
Chuck Thokey: Zero In On Your Team's Weaknesses
Chuck Thokey, Co-Founder at Top Rep, has seen the same patterns play out again and again after after working with more than 9,000 businesses: Most companies think they have a lead problem, he says, when what they really have is a culture and communication problem. In this episode, Chuck breaks down why the sales leader—not the owner—sets the tone for the entire company, why coachability is the defining trait of great managers, and how ego quietly kills growth. Plus, why sales teams need to feel protected and developed, and how businesses can unlock growth by building stronger benches instead of operating lean.
May 13, 2026
Sam Armstrong: Scaling Through Influence
Sam Armstrong, VP of Sales for North America at Five Star Bath, knows how to build trust and scale up excellence among sales team, even while navigating the tricky franchise model. It's all about building influence when you don't have direct authority, he says. Sam shares why most teams blame the wrong problems (hint: it’s not the leads), why scripts can quietly kill performance, and how small coaching moments can completely change a salesperson’s trajectory. Plus, he'll explain his “Sales Coffee” system—a simple but powerful ritual that keeps a distributed team aligned, motivated, and improving every day.
7 total episodes available
Deep-dive analytics for Tactics
Frequently asked questions
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- What is Tactics?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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