Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
Taking a Stand: Point of View Marketing
Claim This Podcastby Peep Laja, Sharebird
9 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
Language
🇺🇲
Publishing Since
7/13/2021
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Recent Episodes
September 8, 2021
Taking a Stand on Asynchronous Meetings with Loom's Head of Product Marketing, Julia Szatar
In 2016, Loom emerged as a category creator with their video messaging platform for work. Combining asynchronous communication with the power of video, their user base and copycat competitors have grown quickly over the years. As they continue to grow, the product marketing team is educating customers on the broad range of use cases while working closely with the brand team to give them an edge over the competition. Tune in to hear how they’re leading the charge and changing the old mindset around communication.
September 1, 2021
Taking a Stand Against Spreadsheets with Coda's Product & Corporate Marketing Lead, Andrew Stinger
You may have heard Coda’s tagline “Enough of this sheet”. Along with being edgy and assertive, it emphasizes how most technology has radically changed in the last 40 years, yet spreadsheets have stayed the same. Lucky for us, Andrew is here to share the 4 guidelines that helped create this eye-catching line, plus how Coda tested that messaging before its big debut.
August 25, 2021
Taking a Stand on Making Design Accessible with Figma's Senior Manager, Product Marketing, LaShaun Williams
Figma brings together the product development trifecta, allowing product designers, managers, and developers to collaborate from inception. They started off as a web-based platform, freeing users from the limitations of whatever hardware they possessed. This drove early adoption and grew into the strong community of Figma users that exists today. Tune into this episode how the PMM team is leveraging that community for its ability to innovate and inability to be replicated by competitors.
9 total episodes available
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- What is Taking a Stand: Point of View Marketing?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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