Hear the rock stars of digital spill their secrets to getting, keeping, and growing customers. Join Colin Brogan and Megan Heuer and their guests as they dish on the latest in digital marketing, CX, data science, and CRM.
Podcast Overview
Hear the rock stars of digital spill their secrets to getting, keeping, and growing customers. Join Colin Brogan and Megan Heuer and their guests as they dish on the latest in digital marketing, CX, data science, and CRM.
Language
🇺🇲
Publishing Since
3/5/2021
1 verified contact email on file for Talkin' CRM
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Recent Episodes
June 19, 2021
Yuri Vedenin, Founder, UXPressia Talks Future of Journey Mapping Software
<p>Join our hosts Megan Heuer and Colin Brogan in a discussion of journey mapping actionability with UXPressia Founder Yuri Vedenin and the future features of journey mapping software</p>
April 21, 2021
Customer Advocacy 2.0 With Deena Zenyk and Liz Richardson of the Captivate Collective
<p>Hear the founders of the Captivate Collective discuss the new generation of customer advocacy programs that go beyond "T-Shirts for Happy Customers" and drive real value for organizations</p> <p><br></p> <p>5:38 to 6:30 Updates to advocacy outcomes from seller-centric to helping customers get impact</p> <p>6:40 to 7:38 Do your customers really identify as "advocates" and does it matter if they're seeing an impact from your company?</p> <p>10:59 to 10:58 Where advocacy should reside in the organization and why</p> <p>15:00 to 15:44 "Everybody wants a piece of the customer" Why advocacy is becoming a cross-functional capability in advanced companies</p> <p>25:15 to 26:16 Get started by talking to your customers; don't assume what you need, ask and know what customers want</p> <p>26:50 to 26:36 If you want business results, you need to have a real, documented strategy. Otherwise, you get stuck as the team with the t-shirts</p>
March 31, 2021
Richard Owen on Predicting Customer Success: Talkin CRM S02E02
<p>Colin Brogan and Megan Heuer interview Richard Owen, Net Promoter Score - NPS - pioneer, and Founder of predictive analytics firm OCX Cognition. </p> <p>04:33 Richard isolates the fundamental problems with current NPS approaches </p> <p>11:44 Richard explains that 90% of customer success comes down to just a few data points </p> <p>17:48 Megan and Richard talk about breaking down cultural and organizational barriers </p> <p>23:44 Colin and Richard discuss "Highlander" 1986</p>
4 total episodes available
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Frequently asked questions
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- What is Talkin' CRM?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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