As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digital, Omni-channel, Privacy, Customer Experience, Customer Data Management, Content Experiences, Social Media Marketing, B2B Marketing, Search, Mobile Marketing; AdTech, Performance Marketing, SalesTech, and more!
Talking Stack - Marketing Technology Podcast
Claim This Podcastby MarTech Advisor
4.9(15 reviews)
5 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digital, Omni-channel, Privacy, Customer Experience, Customer Data Management, Content Experiences, Social Media Marketing, B2B Marketing, Search, Mobile Marketing; AdTech, Performance Marketing, SalesTech, and more!
Language
🇺🇲
Publishing Since
12/18/2019
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Recent Episodes
March 17, 2020
How Marketers Can Use Second-party Data + Global Voice, Video, Social Trends| S3 EP 04
Report of the week: HootSuite’s Global Digital Overview 2020 Top 3 takeaways from the report we discuss: 1.What customer engagement is going to look like in 2020 and beyond: leveraging employees as a crucial link in CX 2. Will marketers find their ‘purpose’ with video in 2020? 90% of internet users said watching videos was their number one activity online- how will marketers’ approach video content to drive business outcomes – especially with a growing list of martech vendors that enable video production in pennies and minutes? 3. Thinking about ‘what is the best investment in voice in our context’? One of the biggest surprises with Voice is that it’s turning out to have more applications at the back of the house than in customer-facing applications. Worth tracking for B2B especially. 4. Finally- the increasing scope of social media marketing- again a lot of confusion over the purpose (Engagement? Brand building? Customer service? Leads? Social commerce?) and the business outcomes one can expect from investments in social media marketing, even as expectations grow. Trend of the week: Second-party data LiveRamp launches Safe Haven for data partnerships David explains in laymen terms what second party data means, how marketers can get access to it, and the business case for its rapid growth. News of the week: CoronaVirus Workarounds and Disruptions Here is a list of companies that have come thru with workarounds to help businesses stay in motion: •CampTek Software Announces Coronavirus Conference Cancellation Bot •Cappasity to Provide Retailers with Free Access to Its Immersive Technologies to Counter COVID-19 Losses •Evolve IP Has Been Enabling and Empowering Work From Home for Over a Decade, Offers Collaboration and Virtual Workspaces In a Time of Need •Microsoft, Google, and Zoom are trying to keep up with demand for their now free work-from-home software •Odo Security Offers Free Remote Access Solution for Employees Working from Home During the Coronavirus Outbreak •Oneclick offers Instantly available IT solution for home office workplaces •StarLeaf supports business continuity during coronavirus crisis including launch of free-to-use collaboration services •Trustifi Offering No-Cost Email Encryption Licenses to Safeguard the Influx of Remote Workers •Vidyo is giving away temporary licenses to connect remotely- no strings attached
March 3, 2020
Expert analysis of the latest CX news feat. Adobe, Sprinklr, Freshworks, Lytics| S3 EP 03
David Raab, Anand Thaker and Chitra Iyer analyze what the latest announcements in MarTech mean to marketers. Featuring latest CX news from Adobe, Verint, Adobe, Sprinklr, Freshworks, Wipro Digital, Rational Interaction, Thunderhead and Lytics. Gartner’s recent prediction asserted that 89% of companies will compete solely on CX - the market for CX spending is growing exponentially. And today’s analysis is about that. We first set context on the scope of CX and the core components needed to create a comprehensive ‘CX ecosystem’. Here are the recent CX news, trends and concepts we analyse on the show: 1. Wipro acquires Rational Interaction, a digital CX consultancy for $52 million. Interesting because technology vendors get the ‘tech’ but probably need help getting CMOs to see how the story and the tech are connected. As Rajan Kohli, President of Wipro Digital says, “[The acquisition] bolsters our end-to-end proposition for CMOs. We’ve combined Rational’s ability to engage and delight through the customer journey with Wipro Digital’s technical expertise and scale”. And Kahly Berg, CEO of Rational adds, “In terms of MarTech, customers need a unified human story and connection built into the technologies that support their experience as consumers”. 2. Sprinklr Releases 400 New Features across its 5 Products: the platform’s 5 components each address a core CX component - marketing, advertising, customer care, social media (which they call engagement) and research/data. The simple structure is nice, in the context of marketers being able to better visualize marketing applications and outcomes of tech investments. 3. Verint Expands Its Adobe Partnership to Support More Personalized Customer Journeys: Verint is focused on collecting VoC data, and Adobe experience cloud enables all aspects of campaign delivery. We talk about the additional value this could create for Adobe users. 4. Thunderhead Announces Automated Individual-Level Journey Design The customer journey orchestration engine announced an AI-driven platform to create individual-level optimized cross channel journeys. David explains “The system deals with the interdependencies among events, history, time, and path which overwhelm conventional methods”. Here’s what it means to marketers. 5. Freshworks, a customer engagement software company, acquires AnsweriQ Inc., a provider of ML and AI for enterprise scale. Basically this AI to inform customer service – helping agents sound much smarter and well informed, but also to sell more, and better. Could it be a game changer if it actually works? And in CDP news this week: 1. Lytics Integrates with Google Cloud BigQuery, To Enhance Its Customer Data Platform: David clarifies what it means for enterprise marketers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Follow us on Spotify, leave us a review on iTunes. Have a great week. Thank you! MarTech Advisor-https://www.martechadvisor.com/multimedia/podcasts/series/talking-stack Spotify- https://podcasters.spotify.com/episode/5r1OJ8Y7ApfpfabEUjyLEA Apple Podcasts- https://podcasts.apple.com/us/podcast/expert-analysis-latest-cx-news-feat-adobe-sprinklr/id1373600978?i=1000467319287
February 19, 2020
Sensible Martech Choices, Latest Marketing Surveys, and Identity Resolution News | S3 EP 02
This week we talk about making sensible martech stack decisions in the giant martech candy store; what makes the ‘D2C approach’ work, findings from 3 new marketing surveys; and David Raab’s expert commentary on 3 news items from the identity resolution space. Section1: talking martech with Pat Maigler, Sr. Manager Marketing Strategy and Operations at Williams Sonoma Inc. (All opinions expressed are Pat’s own, and not representative of Williams Sonoma Inc.) Top 5 highlights of the discussion 1.Growing into a career in marketing technology: Pat’s journey 2.How marketers have evolved into becoming data-driven decision makers: observations from a 2- decade long career 3.Choosing the right martech tech in the giant martech candy store: •How to assemble a sane and rational martech stack •Working with IT as collaborators – not adversaries •Avoiding frankenstacks: when to choose platforms and clouds versus assembling your own •How to prioritize strategic needs and satisfy operational needs in your stack 4.The question of integration: do clouds and platform components integrate better than elements in an ‘assembled stack’? How do newly merged or acquired companies deal with integration of martech? 5. What helps D2C marketers punch above their weight; and what traditional marketers can learn from it Section 2: Highlights from 3 marketing reports that hit the stands this week 1. The State of Branding Report 2020 from Bynder about the use of technology for mainly branding applications 2. The Incite Group released the State of Marketing Report 2020 – which also had some 1000+ marketers responding to questions largely abt content n social streatgies 3. Chief Outsiders, a company that offers Executives as a Services, CMOs to be specific, released a report on CMO priorities for 2020 Section 3: David Raab explains the 3 news items about Identity Resolution this week 1. Merkle Launches Merkury Identity Resolution Platform – what are private identity graphs and what can marketers do with them that they couldn’t do before? 2. 180byTwo Launches Unifi - an AI-Powered Customer Data and Identity Platform for B2B Marketers – after the demise of Radius and the general understanding that B2C is much more conducive for CDP-scale platforms, why this? 3. Kount unveils ‘Identity Trust Global Network’ – what is identity verification and why should marketers care? Follow us on Spotify, Google podcast or leave us a review on iTunes. Have a great week. Thank you! Spotify- https://podcasters.spotify.com/episode/3H2fmi1DKkDdakFzQQ2iVY Google Podcast-https://podcasts.google.com/?feed=aHR0cDovL2ZlZWRzLnNvdW5kY2xvdWQuY29tL3VzZXJzL3NvdW5kY2xvdWQ6dXNlcnM6NDM0MDYzODIwL3NvdW5kcy5yc3M&episode=dGFnOnNvdW5kY2xvdWQsMjAxMDp0cmFja3MvNzYzMTY1MTE0&ved=0CAIQkfYCahcKEwiYpLba0t3nAhUAAAAAHQAAAAAQAg iTunes-podcasts.apple.com/us/podcast/mart…1373600978?mt=2
5 total episodes available
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- What is Talking Stack - Marketing Technology Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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