by Red Lorry Yellow Lorry
Welcome to the Red Lorry Yellow Lorry Talking TechComms podcast where we discuss all things b2b tech PR, marketing and communications. Our clients include innovative start-ups, leading technology brands and world-famous multinationals. Through our offices in London, Berlin, Boston and Los Angeles, and our global PR agency network, Convoy, we manage their reputations worldwide.
Language
🇺🇲
Publishing Since
11/27/2018
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February 25, 2020
<p>Modern marketers need to look beyond a static campaign. Gone are the days where brands could push the same message or products over and over again to an entire market. It’s time to consider a more integrated 360-marketing approach that combines PR, direct marketing and digital tactics when promoting themselves to the relevant audiences and creating two-way conversations. That engagement is paramount to the success of any mixed-campaign strategy.</p> <p><br></p> <p>In this episode of the Talking TechComms podcast, we spoke to London lorries Alex Rabone, Dan Simpson and Alex Humphries-French to get a deeper understanding of what components should exist within your 360-marketing strategy.</p> <p><br></p> <p>Website: <a href="www.rlyl.com">www.rlyl.com</a></p> <p>Twitter: <a href="https://twitter.com/RedLorryComms">twitter.com/RedLorryComms</a></p> <p>LinkedIn: <a href="https://www.linkedin.com/company/red-lorry-yellow-lorry">linkedin.com/company/red-lorry-yellow-lorry</a></p>
October 30, 2019
<p>Taking place every October, cybersecurity awareness month is a collaborative effort between government and industry to raise awareness about the importance of cybersecurity. It was started in 2004 by the USA’s Homeland Security, but has since been adopted by social media and IT security professionals around the world.</p> <p><br></p> <p>Awareness months such as this provide an opportunity for brands to engage a wider audience and use the topic as a springboard to boost their social reach. However, they have to be approached in the right way. With so many businesses competing for attention, just posting content for the sake of it isn’t going to have an impact.</p> <p><br></p> <p>In the latest episode of the Talking TechComms podcast, we spoke to London lorry Jacob Greenwood to get his insights into how businesses can successfully cut through the noise of Twitter awareness months. Check out what he had to say about formulating the right strategy, providing value for audiences and maintaining long-term momentum.</p> <p><br></p> <p>To find out more about our <a href="https://www.rlyl.com/uk/services/sector/pr/">PR</a> and <a href="https://www.rlyl.com/uk/services/sector/content-marketing/">marketing</a> services, drop us a line at <a href="mailto:hello@rlyl.com">hello@rlyl.com</a>, or visit our <a href="https://www.rlyl.com/uk/contact-us/">Contact Us</a> page.</p> <p>Twitter: <a href="https://anchor.fm/dashboard/episode/www.twitter.com/RedLorryComms">www.twitter.com/RedLorryComms </a></p> <p>LinkedIn: <a href="https://anchor.fm/dashboard/episode/www.linkedin.com/company/red-lorry-yellow-lorry">www.linkedin.com/company/red-lorry-yellow-lorry</a></p> <p>Instagram: <a href="https://anchor.fm/dashboard/episode/www.instagram.com/redlorrycomms">www.instagram.com/redlorrycomms</a></p> <p><br></p>
October 15, 2019
<p>In this episode, London lorries Sam Pudwell and Toni Fagbohun sat down with Philip Iacob to talk about all things related to PR measurement. As anyone who’s worked in PR will know, there’s no all-encompassing tool for measuring PR success. But there are some steps agencies can follow when evaluating a project or campaign. Listen to the full podcast to learn how to accurately quantify PR results as client attitudes continue to evolve.</p> <p><br></p> <p>To find out more about our <a href="https://www.rlyl.com/uk/services/sector/pr/">PR</a> and <a href="https://www.rlyl.com/uk/services/sector/content-marketing/">marketing</a> services, drop us a line at <a href="mailto:hello@rlyl.com">hello@rlyl.com</a>, or visit our <a href="https://www.rlyl.com/uk/contact-us/">Contact Us</a> page.</p> <p>Twitter: <a href="https://anchor.fm/dashboard/episode/www.twitter.com/RedLorryComms">www.twitter.com/RedLorryComms </a></p> <p>LinkedIn: <a href="https://anchor.fm/dashboard/episode/www.linkedin.com/company/red-lorry-yellow-lorry">www.linkedin.com/company/red-lorry-yellow-lorry</a></p> <p>Instagram: <a href="https://anchor.fm/dashboard/episode/www.instagram.com/redlorrycomms">www.instagram.com/redlorrycomms</a></p>
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Welcome to the Red Lorry Yellow Lorry Talking TechComms podcast where we discuss all things b2b tech PR, marketing and communications.
Our clients include innovative start-ups, leading technology brands and world-famous multinationals. Through our offices in London, Berlin, Boston and Los Angeles, and our global PR agency network, Convoy, we manage their reputations worldwide.
This podcast updates daily.
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