Talking the Talk is a podcast about...podcasting. And everything that makes or breaks the best ones. Advice, guidance, and anti-guidance for founders, entrepreneurs, and thought leaders who want to launch, grow, and monetize a show that lasts. Hosted by podcast strategy expert Courtney Reimer, this podcast explores podcast growth, audience development, format strategy, monetization, sustainability, and industry trends. Both in her solo "hot take" episodes, and candid interviews with podcast movers & shakers, you'll learn what works, what doesn't, and how to build a podcast that builds your business, not your burnout. To learn more about Courtney Reimer and how she can help ensure you're building a podcast that earns its keep, visit soundsgreatstrategy.com and click "book an intro call."
Talking The Talk with Courtney Reimer
Claim This Podcastby Courtney Reimer
Podcast Overview
Talking the Talk is a podcast about...podcasting. And everything that makes or breaks the best ones. Advice, guidance, and anti-guidance for founders, entrepreneurs, and thought leaders who want to launch, grow, and monetize a show that lasts. Hosted by podcast strategy expert Courtney Reimer, this podcast explores podcast growth, audience development, format strategy, monetization, sustainability, and industry trends. Both in her solo "hot take" episodes, and candid interviews with podcast movers & shakers, you'll learn what works, what doesn't, and how to build a podcast that builds your business, not your burnout. To learn more about Courtney Reimer and how she can help ensure you're building a podcast that earns its keep, visit soundsgreatstrategy.com and click "book an intro call."
Language
🇺🇲
Publishing Since
2/13/2026
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Recent Episodes
June 26, 2026
What Happens When You Treat Your Podcast Like a Business (with Jameelah Calhoun)
<p dir="ltr"><strong id= "docs-internal-guid-c121044c-7fff-4df6-5653-ab2fa46f4ec8">Lots of people start podcasts because they have something to say. The ones that earn their keep over the long run start with something bigger: a vision for what the podcast is meant to build, well beyond the content inside of it.</strong></p> <p dir="ltr">In this episode, Courtney talks the talk with Jameelah Calhoun, host of Unpopular Decisions, who approached her podcast unlike anyone Courtney has encountered since starting her podcast strategy business. Before recording a single episode, Jameelah created an actual business plan for her show. Why go to all that trouble for a podcast? Because she knew the podcast itself wasn't the ultimate destination. It was the foundation of something much bigger..</p> <p dir="ltr">Together, they explore what it looks like to build a podcast as a platform rather than simply another content channel, why strategy can provide stablitiy not rigidity, and how listening to your audience can strengthen your vision without pulling you away from it.</p> <h3 dir="ltr">They discuss:</h3> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why treating your podcast like a business changes the decisions you make from day one</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The difference between building content and building a platform</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How Jameelah validated her audience before launching with surveys and research</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The surprising focus group exercise every podcaster should steal</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why solo episodes became one of her highest-performing formats</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How listening tours can keep creators from drifting away from the audience they set out to serve</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why experimentation—not perfection—is the key to finding product-market fit</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How community, events, newsletters, and other brand extensions can grow naturally from a podcast</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why podcasts are often loss leaders before they become opportunity generators</p> </li> </ul> <p dir="ltr">If you've ever wondered whether you should simply launch your podcast—or map out a bigger vision first—this conversation is a reminder that the answer is probably: a combination of both. </p> <h2 dir="ltr">ABOUT JAMEELAH CALHOUN</h2> <p dir="ltr">Jameelah Calhoun is the creator and host of Unpopular Decisions, a podcast exploring the bold life and career choices people make when they choose courage over convention. By day, she is a marketing executive and strategist with leadership experience at companies including Audible and Forter. Through Unpopular Decisions, she's building an ecosystem of conversations, events, and community designed to help people navigate life's biggest turning points with greater courage, optimism, and agency.</p> <p dir="ltr">You can find and follow all of her brilliantly executed outputs at <a href= "https://www.unpopulardecisions.com/">UnpopularDecisions.com</a>.</p> <h2 dir="ltr">ABOUT THE SHOW</h2> <p dir="ltr">Talking the Talk is the realest of real talk about podcasting—what works, what doesn't, and what no one tells you before you hit record.</p> <p dir="ltr">Hosted by Courtney Reimer, each episode explores how entrepreneurs, founders, creators, and thought leaders can build podcasts that earn their keep by creating trust, opening doors, and generating opportunities that extend far beyond downloads.</p> <h2 dir="ltr">ABOUT THE HOST</h2> <p dir="ltr">Courtney Reimer is the founder of Sounds Great Creative Podcast Strategy, where she helps founders, entrepreneurs, thought leaders, and brands build podcasts that create visibility, authority, audience connection, and long-term business value.</p> <p dir="ltr">Before founding Sounds Great, Courtney developed and launched award-winning audio content for companies including Spotify, Audible, MTV, and Discovery, including executive producing Archetypes, the Meghan Markle-hosted podcast that famously unseated Joe Rogan at #1.</p> <p dir="ltr">Today, she helps entrepreneurs build podcasts that earn their keep by creating trust, opening doors, and generating opportunities that extend far beyond downloads. Her philosophy is simple: a podcast shouldn't just be another piece of content—it should become one of the most valuable assets in your business.</p> <h2 dir="ltr">CONNECT WITH COURTNEY</h2> <p dir="ltr">Follow Courtney for practical podcast strategy, behind-the-scenes insights, and honest conversations about building podcasts that last.</p> <p dir="ltr">Instagram: <a href= "https://www.instagram.com/soundsgreatpodcasts">https://www.instagram.com/soundsgreatpodcasts</a> </p> <p dir="ltr">LinkedIn: <a href= "https://www.linkedin.com/in/courtneyreimer">https://www.linkedin.com/in/courtneyreimer</a> </p> <p dir="ltr">⚡ Subscribe to the Sounds Great on Paper newsletter for weekly insights on building a podcast that earns its keep:<br /> <a href= "https://sounds-great-on-paper.kit.com/profile">https://sounds-great-on-paper.kit.com/profile</a> </p> <p dir="ltr">🤝 Want to work with Courtney? Schedule a free Podcast Strategy Clarity Call:<br /> <a href= "https://calendly.com/soundsgreatcourtney/podcast-clarity-w-courtney-of-sounds-great"> https://calendly.com/soundsgreatcourtney/podcast-clarity-w-courtney-of-sounds-great</a> <strong id="docs-internal-guid-b7a46559-7fff-8221-a566-6a6d7f8e6b22"></strong></p>
June 19, 2026
Why Podcasting Rewards the Long Game (with Meredith Hudson)
<p dir="ltr">It's easy to believe a podcast is "working" only if the downloads climb quickly, the audience grows fast, or opportunities start showing up right away.</p> <p dir="ltr">But those aren't the metrics that matter most—especially at the beginning of your podcast adventure.</p> <p dir="ltr">In this episode, Courtney talks the talk with Meredith Hudson, founder of Sideline Bags (SLB) and host of Raised by Sports. Meredith launched her podcast just a few months ago, but she's already approaching it with a mindset many experienced podcasters could learn from: one that's less about chasing early wins and more about getting the reps in.</p> <p dir="ltr">Together, they explore why podcasting rewards patience, how entrepreneurs can borrow an athlete's perspective for growth, and why the people who build meaningful podcasts often aren't the ones who launch </p> <p dir="ltr">with the biggest splash. </p> <p dir="ltr">We discuss:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why podcast downloads aren't the only (or even the best) measure of early success</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How podcasting can become a relationship accelerator and credibility builder</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why your guests can become one of your greatest distribution channels</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How niching down makes every podcasting decision easier</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why Meredith intentionally designed her show around her audience's limited time</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why "good and shipped" beats waiting for perfect</p> </li> </ul> <p dir="ltr">If you've been wondering whether your podcast is "working"—or debating whether it's worth starting one at all—this conversation is a reminder that the biggest rewards often go to the people willing to play the long <a href="http://game.or">game.</a> Or just to start playing at all.</p> <p dir="ltr">ABOUT MEREDITH HUDSON</p> <p dir="ltr">Meredith Hudson is the founder and CEO of Sideline Bags (SLB), a company creating thoughtfully designed products for female athletes. A former Division I athlete herself, Meredith is also the host of Raised by Sports, a podcast exploring how the lessons learned through sports can shape successful careers, businesses, and lives long after the final whistle.</p> <p dir="ltr">ABOUT THE SHOW</p> <p dir="ltr">Talking the Talk is the realest of real talk about podcasting—what works, what doesn't, and what no one tells you before you hit record. Hosted by podcast strategist Courtney Reimer, each episode explores how entrepreneurs, founders, and creators can build podcasts that earn their keep by creating trust, opening doors, and generating opportunities that extend far beyond downloads.</p> <p dir="ltr">ABOUT THE HOST</p> <p dir="ltr">Courtney Reimer is the founder of Sounds Great Creative Podcast Strategy, where she helps founders, entrepreneurs, thought leaders, and brands build podcasts that create visibility, authority, audience connection, and long-term business value.</p> <p dir="ltr">Before founding Sounds Great, Courtney developed and launched award-winning audio content for companies including Spotify, Audible, MTV, and Discovery, including executive producing Archetypes, the Meghan Markle-hosted podcast that famously unseated Joe Rogan at #1.</p> <p dir="ltr">Today, she helps entrepreneurs build podcasts that earn their keep by creating trust, opening doors, and generating opportunities that extend far beyond downloads. Her philosophy is simple: a podcast shouldn't just be another piece of content—it should become one of the most valuable assets in your business.</p> <p dir="ltr">Follow Courtney:</p> <p dir="ltr">Instagram: <a href= "https://www.instagram.com/soundsgreatpodcasts/">https://www.instagram.com/soundsgreatpodcasts/</a> <br /> LinkedIn: <a href= "https://www.linkedin.com/in/courtneyreimer/">https://www.linkedin.com/in/courtneyreimer/</a> </p> <p dir="ltr"><br /> ⚡ Subscribe to the <a href= "https://sounds-great-on-paper.kit.com/profile">Sounds Great on Paper</a> newsletter for hot tips on how to build a podcast that earns its keep: <a href= "https://sounds-great-on-paper.kit.com/profile">https://sounds-great-on-paper.kit.com/profile</a> </p> <p dir="ltr"><br /> 🤝 Want to work with Courtney? Schedule a free podcast strategy clarity call: <a href= "https://calendly.com/soundsgreatcourtney/podcast-clarity-w-courtney-of-sounds-great">https://calendly.com/soundsgreatcourtney/podcast-clarity-w-courtney-of-sounds-great</a> </p> <p dir="ltr"> </p>
June 13, 2026
Why I Ignored My Hesitation and Made This Episode Anyway
This episode almost didn't exist. Recorded semi-spontaneously from the Kit Studios in Boise, Idaho, while I was in town for the Craft + Commerce conference, this solo episode began with a familiar internal debate: should I push through the discomfort of trying something new...or retreat to my hotel room to tackle the mountain of emails waiting for me there? Ultimately, the reason I went for it was remembering the point of my show, and who it was for. I spend a lot of time telling my clients and Accelerator members to just go for it. And since I'm supposed to be walking the walk AND talking the talk, I did, too. If you've been waiting for the perfect timing, the perfect setup, or the perfect version of yourself to emerge before you hit record, consider this your gentle nudge to start anyway. ABOUT THE SHOW Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer, founder and principal strategist of Sounds Great Creative Podcast Strategy. Inside, you'll get the realest of real talk about what it takes to make a podcast that lasts, reaches + resonates with your ideal audience, and earns its keep without burning you out. ABOUT COURTNEY Courtney Reimer is the founder of Sounds Great Creative Podcast Strategy, where she helps founders, entrepreneurs, thought leaders, and brands build podcasts that create visibility, authority, audience connection, and long-term business value. Before founding Sounds Great, Courtney developed and launched award-winning audio content for companies including Spotify, Audible, MTV, and Discovery, including executive producing Archetypes, the Meghan Markle-hosted podcast that famously unseated Joe Rogan at #1. WHERE TO FIND COURTNEY Instagram: @soundsgreatpodcasts LinkedIn: Courtney Reimer Newsletter: ⚡Sounds Great on Paper⚡ ☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I'll return the favor by continuing to create engaging, enriching episodes for you to slurp down like I do my morning cup of ambition. ☕⚡ buymeacoffee.com/soundsgreatcourtney
17 total episodes available
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