The ultimate podcast for Digital Marketing. In the series, we will explore special but essential digital and marketing aspects. Each episode conduct as a different 'toolbox' for marketers, entrepreneurs, start-ups and business owners who believes that digital marketing knowledge is necessary for a new age of success. This podcast inspired by the Digital Marketing module led by Matteo Montecchi, part of the International Marketing (MSc) program at King's College London.
Podcast Overview
The ultimate podcast for Digital Marketing. In the series, we will explore special but essential digital and marketing aspects. Each episode conduct as a different 'toolbox' for marketers, entrepreneurs, start-ups and business owners who believes that digital marketing knowledge is necessary for a new age of success. This podcast inspired by the Digital Marketing module led by Matteo Montecchi, part of the International Marketing (MSc) program at King's College London.
Language
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Publishing Since
4/6/2021
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Recent Episodes
April 6, 2021
The Pandora's Box of the Brick and Mortar
<p>This episode will try to conceive the <strong>Brick and Mortar</strong> that nowadays, more than ever, is the right moment to shift, pivot the business into the digital space and become click-and-mortar or even a pure-play-online retailer. The following arguments based on relevant research, reports and frameworks such as Information Intensity Matrix (Porter et al., 1985), UX Pyramid (Lemon et al., 2016), SOSTAC framework, The COVID-19 retail fashion report by McKinsey (2021), The New Normal Strategy by Deloitte (2021). </p>
1 total episodes available
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- What is Talks?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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