Tallinn Product Group Podcast

About Tallinn Product Group Podcast

This substack is managed by product leaders based in Tallinn. www.tpg.ee (https://www.tpg.ee?utm_medium=podcast)

Publisher

Tallinn Product Group(tpg.ee)

Category

business · technology

Language

en

Explicit

No

First episode

4 Apr 2024

Latest episode

30 Apr 2026

Latest episodes

28 episodes in the feed.

1. 

   30 Apr 2026

   Product Rants: On AI and other magical stories

   We’re back! After an eight-month breather—long enough for the tech world to reinvent itself a dozen times over—Anna-Liisa and Maria have finally refilled their cups. Welcome back to Product Rants. While we’re sticking to our raw, unscripted roots, this episode takes a slightly more philosophical turn as we try to make sense of the “magic” currently reshaping our industry. In this episode, we venture beyond the standard PM talk to explore the era of Vibe Coding. We’re seeing a world where the barrier to building is vanishing, allowing anyone—from a solopreneur to a busy mom—to create hyper-personalized software solutions tailored to their exact needs. It’s an era of empowerment, though it certainly brings a wild new set of security risks along for the ride. We also get honest about the “PM Productivity Trap.” Yes, AI can help us prototype in seconds, automate documentation, and process mountains of research data. It reduces our dependency on engineering and design for every small move, but it doesn’t eliminate the need for them. Most importantly, we argue that AI cannot accelerate your brain. While the tools are faster, they can’t manufacture empathy for a user or replace the deep industry wisdom that only a human PM can build. It felt incredible to be back behind the mics. Grab a coffee, hit play, and join us for a deep dive into this FOMO-inducing AI world in product and outside of it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tpg.ee (https://www.tpg.ee?utm_medium=podcast&utm_campaign=CTA_1)

2. 

   12 Nov 2025

   How designers found AI startups in 2025

   I wanted to talk to someone who builds vibe coding tool, IDE or similar for a while. Also I wanted to talk to a designer about vibe coding tools. Seems like we hit a bingo in this one😄 In this episode, we spoke with Vitalik Kotik (https://www.linkedin.com/in/vitali-kotick/), co-founder & CEO of SuperApp (https://www.superappp.com/), a startup building the iOS-native full-stack AI engineer - a tool that designs and builds apps in Swift without a human developer or designer. Before founding SuperApp, Vitalik spent three years as a product designer at Bolt. What we discussed: * The designer-founder advantage — Why YC was looking for design founders. And what advantage they have over others. * Unit economics and AI — We talked about language learning apps, and How to estimate unit economics of AI startup. and how they can be around 40–70% profit margins * The engineering behind AI tools — multi-agent orchestration, context management, and efficiency, which models to pick, development tooling, etc. Would love to hear more on this topic. * Freemium of tools like Lovable — How VC-funded players subsidize 90% of users while bootstrapped startups must break even fast. * SuperApp’s growth plan — Reaching 10,000 users through hands-on workshops, product-led growth, do things that don’t scale, agencies, etc. Episode timestamps: 00:00 (https://www.youtube.com/watch?v=g0k2E8xXTtg) – Intro: Building the AI iOS Engineer 02:10 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=130s) – Do Vibe Coding Tools Make Money? 07:30 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=450s) – How AI Tools Stay Profitable 09:50 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=590s) – Multi-Agent Systems Explained 12:50 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=770s) – Claude vs GPT for Developers 16:50 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=1010s) – Are AI Coding Startups Sustainable? 18:10 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=1090s) – Why Designers Should Be Founders 22:50 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=1370s) – From Product Designer to CTO 25:00 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=1500s) – Should You Learn Design or Engineering? 26:40 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=1600s) – The Italian Padel App Example 27:30 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=1650s) – Hitting the Limit of Vibe Coding 30:20 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=1820s) – Lessons in Unit Economics 34:10 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=2050s) – Bootstrapping SuperApp 36:50 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=2210s) – AI Margins vs Restaurants 37:20 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=2240s) – Growth Strategy for SuperApp 39:10 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=2350s) – B2B or B2C? Market Approach 40:35 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=2435s) – First Build TikTok, Then Product 42:20 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=2540s) – Bootstrap or Raise VC? 43:30 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=2610s) – Live Demo: Building an App 45:40 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=2740s) – The Pain of Xcode 47:10 (https://www.youtube.com/watch?v=g0k2E8xXTtg&t=2830s) – Final Thoughts & Free Credits Connect with: Vitalik Kotik (SuperApp)LinkedIn (https://www.linkedin.com/in/vitali-kotick/) – sharing updates on AI + iOS building Nikolay Roll (Tallinn Product Group)LinkedIn (https://www.linkedin.com/in/nikolay-roll/) – sharing thoughts on everything Product related + Vibe coding as a hobby 🎁 SuperApp Free Credits for TPG Readers The SuperApp team is giving Tallinn Product Group readers exclusive free credits to test the app and build your first iOS app with AI. Active period: 12–24 November 2025Eligibility: Available only to TPG.ee newsletter subscribers How to claim your credits ☑️ Already subscribed before 12 November 2025?Check your inbox — you’ve received a promo code in the email linked to this episode. 🆕 Subscribed on or after 12 November 2025? * Hit Subscribe. * Open your welcome email. * Follow the instructions inside to activate your free credits. Make sure to test it out and give your feedback to Vitalik Kotik (https://www.linkedin.com/in/vitali-kotick/) Mentioned in the episode: * Corporate Waters – https://corporatewaters.substack.com/p/how-cursor-windsurf-and-lovable-grow (https://corporatewaters.substack.com/p/how-cursor-windsurf-and-lovable-grow)(Article by Mikhail Shcheglov about AI coding tools’ profit margins) * Y Combinator: “Why Everyone Should Care About Design” – https://www.ycombinator.com/library (https://www.ycombinator.com/library) * Product Hunt – https://www.producthunt.com/products/superapp?launch=superapp (https://www.producthunt.com/products/superapp?launch=superapp) (PH launch of SuperApp) * Vibe Code Atelier (Tallinn) – https://allevents.in/tallinn/vibe-code-atelier-tallinn-meetup-for-builders-1/200028724137330 (https://allevents.in/tallinn/vibe-code-atelier-tallinn-meetup-for-builders-1/200028724137330)(Community meetup in Tallinn) * Cursor Meetups (Tallinn) – https://luma.com/cursorcommunity?k=c (https://luma.com/cursorcommunity?k=c) (Community meetup in Tallinn) * Expo (React Native) – https://expo.dev (https://expo.dev) (tech stack Superapp uses) * SwiftUI (Apple) – https://developer.apple.com/programs/ (https://developer.apple.com/programs/) (Preferred tech stack in Superapp) 🎧 Enjoyed this episode?Subscribe to the TPG Podcast (https://www.tpg.ee) for weekly deep dives into product strategy, startup building, and AI tools shaping the future of tech. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tpg.ee (https://www.tpg.ee?utm_medium=podcast&utm_campaign=CTA_1)

3. 

   16 Oct 2025

   Raising in 2025 - From Prototype to Funding

   The VC market in 2025 is brutal - too difficult to raise a round.So how do you actually raise your first round when all you have is a prototype and a dream? 🎙️ Guest: Vladimir Ivanov – Co-founder & CTO at Supplied (ex-Bolt) From rolling out a pre-seed through EWOR (Europe’s Y Combinator) to closing deals in one of the toughest funding climates, we talk about what it really takes to start a company in 2025 - without hype, without virality, and without 30 engineers. Key takeaways * Fundraising in 2025 is slower and leaner. Investors expect traction, not slides. * “Too early” is not a no. It means: show customers and traction, then raising will be easier. * AI replaces headcount, not execution. You can build a working product solo - if you understand what to build. However, you need capital to accelerate growth. * Boring markets win. Compliance and tax automation might not go viral, but they pay the bills. * EWOR experience. How to join, pitch, and stand out among the 0.1% accepted. * The 30% rule. Never let one client define your business. * Bootstrapping vs VC. When to take money and when to stay lean. Chapters 00:00 From Bolt to Startup: The Journey Begins04:16 Identifying Market Opportunities: The Birth of an Idea09:17 First idea was a fail14:47 First Sales16:45 Leveraging Networking for Growth18:43 Raising first money (EWOR)22:55 Raising pre-seed28:34 Should you apply to Accelerator/Incubator29:57 How to be successful like Y Combinator ;)32:01 The Role of AI in Startups32:01 Raising Now vs Before34:12 Do investors expect AI?35:53 Hiring People or AI?40:49 Why even raise if there is AI?41:54 Plans after pre-seed raise44:07 Why start a startup in 2025?47:25 How to split responsibility between you and co-founder?48:42 Good and Bad of building a startups?51:36 Personal motivation55:18 Maybe work for someone and build a side-project?57:17 Great opportunity: go build something59:05 Thoughts about product vision Connect Vladimir Ivanov — LinkedIn (https://www.linkedin.com/in/%F0%9F%93%9A-vladimir-ivanov-a4440226/)Nikolay Roll — LinkedIn (https://www.linkedin.com/in/nikolay-roll/) Referenced * Supplied (https://www.getsupplied.ai/) - startup of Vladimir * EWOR (https://www.ewor.com/) Accelerator – “The Y Combinator of Europe” * Bolt (https://bolt.eu) – Where the founding team met * DAC7 (https://taxation-customs.ec.europa.eu/taxation/tax-transparency-cooperation/administrative-co-operation-and-mutual-assistance/dac7_en) Regulation Overview – EU marketplace tax reporting * [TPG Article] (https://www.tpg.ee/p/why-your-company-isnt-ready-for-ai?utm_source=publication-search) “Why your company isn’t ready for AI yet” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tpg.ee (https://www.tpg.ee?utm_medium=podcast&utm_campaign=CTA_1)

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