Helping you create and capture demand in the enterprise technology market.
Tech Marketer Live
Claim This Podcastby ActualTech Media
10 episodes
Updated Inactive
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
Helping you create and capture demand in the enterprise technology market.
Language
🇺🇲
Publishing Since
6/12/2023
1 verified contact email on file for Tech Marketer Live
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Recent Episodes
November 20, 2023
How to Build a Webinar Lead Generation Engine
<p>“Webinar fatigue” is a myth. Lead generation webinars continue to be one of the top sources of marketing-attributed opportunity pipeline for cybersecurity vendors. In fact, over 89% of technology buyers say webinars play a role in their purchase process. </p><p>But using webinars to generate high-quality leads and pipeline requires that you execute effectively on all three phases of the event. You could miss the essential steps to plan for before, during and after the webinar. These steps are critical to maximizing your ROI. </p><p>On this episode, CMO Geordie Carswell maps out how cybersecurity vendors can build a webinar-powered, pipeline-creation machine! <br>-Learn why webinars are still driving the majority of marketing ROI <br>-Get a step-by-step plan for using webinars to generate cybersecurity leads and pipe <br>-How to avoid the most common mistakes when running webinars for lead gen</p>
October 26, 2023
Making Lead Gen Work - Special Interview
<p>In this episode, Geordie Carswell, CMO at ActualTech Media joins Cybersecurity Marketing Society Founders Maria and Gianna to talk about the stuff no marketer wants to talk about right now: lead generation and content syndication! </p><p>Can lead generation be a successful part of a demand generation strategy? Is there a right way to use content syndication for a cybersecurity audience? What are the strategies - and company qualities - needed to make these successful? Listen to find out!</p><p>The guest and hosts use their demand gen backgrounds to jam on webinars, content, and other forms of creating engagement with cybersecurity audiences: </p><p> • The relevance of different webinar topics <br> • Considering whether to go broad or niche based on specific goals. <br> • The importance of personalization and alignment in lead-generation efforts </p><p>Plus…learn a little something about grocery store marketing 🤭</p><p>Listen for shop talk and laughs on today’s episode, and make sure to check out ActualTech Media! </p>
October 20, 2023
How to Build an Integrated Marketing Campaign
<p>Replay from a recent webinar with ActualTech CMO Geordie Carswell and Cybersecurity Marketing Society co-founder Gianna Whitver</p><p>Wondering how you can get started in creating an integrated cybersecurity marketing campaign?</p><p>Successful campaigns create a strategy and plan that connect the content and demand generation tactics that ensure real results.</p><p>So, which channels should you leverage for cybersecurity audience? </p><p><br>What should you measure and report on? </p><p>How do you collaborate and navigate the organizational challenges that always seem to arise?</p><p>The webinar outlines the frameworks and considerations you need to put together to architect a successful integrated campaign.</p><p>This discussion includes: </p><ul><li>Frameworks for how to build a full-funnel, integrated cybersecurity marketing campaign</li><li>Repeatable and scalable process that drive results from awareness to revenue</li><li>Details on what you really need to measure, why it matters, and how to report on it</li><li>How to get internal alignment and collaborate so everyone can shine.</li></ul><p><br></p>
10 total episodes available
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- What is Tech Marketer Live?
- How often does this podcast release new episodes?
This podcast updates inactive.
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Yes, this podcast regularly features guests.
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