How often does this podcast release new episodes?

This podcast is currently inactive and not releasing new episodes.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

Tech Marketers Uncorked: Marketing Strategy for B2B Marketers in Tech

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3.7(3 reviews)

10 episodes

Updated Inactive

Accepts GuestsHas SponsorsLocation 🇬🇧

Podcast Overview

Join host Kathryn Strachan, CEO of CopyHouse, for our brand-new podcast, Tech Marketers Uncorked. In each episode Kathryn uncorks a different bottle of wine and delves into candid conversation with the best in the business, while you sit back, unwind, and absorb the latest B2B marketing strategies. CopyHouse is a leading content marketing agency that specialises in technology. Kathryn has grown her business by making clever choices and thrives on using the power of knowledge-sharing to elevate collective success.

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Publishing Since

10/19/2023

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Recent Episodes

February 22, 2024

Live Episode - Localising Content & Targeting Niche Markets in Tech

For this special live episode, Kathryn is accompanied by two fintech content virtuosos, Stephanie Boland, Content Director at Standard Chartered Bank, and Jared Keheler, Organic Content Lead at Wise. Together, they unravel the complexities of crafting content that not only speaks the language of global audiences but zeroes in on the intricacies of niche markets.As they pop open a bottle of Chapel Down Sparkling Wine, get ready to immerse yourself in a rich discussion filled with insights, strategies, and real-world applications that showcase the critical role of localisation in tech marketing. Whether you're a marketer aiming to enhance your brand's global reach or a content creator looking to fine-tune your audience targeting, this episode promises a wealth of knowledge tailored just for you.Key Takeaways:Mastering Content Localisation: Gain an in-depth understanding of why and how to adapt your content for different cultural and linguistic landscapes, ensuring your message resonates globally.The Art of Niche Targeting: Discover strategies for identifying and engaging with specific segments of your market, enhancing the effectiveness of your marketing efforts in the tech space.Lessons from the Fintech Frontlines: Learn from the experiences of Stephanie and Jared as they share their journeys, challenges, and successes in implementing content strategies at leading fintech and tech companies. Links & Recommendations:Follow host Kathryn Strachan on<a href="https://www.linkedin.com/in/kathryn-strachan" rel="noopener noreferrer" target="_blank"> LinkedIn</a>Connect with Stephanie Boland on <a href="https://www.linkedin.com/in/stephanie-boland-06459968/" rel="noopener noreferrer" target="_blank">LinkedIn</a>Connect with Jared Keheler on <a href="https://www.linkedin.com/in/jared-keleher/" rel="noopener noreferrer" target="_blank">LinkedIn</a>Check out Chapel Down’s Sparkling Wine <a href="https://chapeldown.com/collections/sparkling-wine" rel="noopener noreferrer" target="_blank">here</a>

February 8, 2024

Growth Hacking for Maximum Marketing Impact

How can you skyrocket your marketing impact without blowing your budget?In this episode, Kathryn is joined by Lucy Heavens, former vp marketing at Hodoko and now VP, Marketing at regtech scale up Salv. They take a deep dive into the world of growth hacking and high-impact marketing strategies, unveiling the secrets to effective ROI measurement, content repurposing for maximum impact, and successful networking for marketing success.Get comfortable, grab your favourite drink, and get ready for some electrifying insights - right here on Tech Marketers Uncorked!<h3>Key takeaways from the episode:</h3><ol><li>Growth Hacking Power: Discover the secrets of growth hacking, a lightning-fast approach to high ROI marketing. Learn how tracking ROI through channels like PPC can skyrocket your marketing efforts.</li><li>Content Magic: Unleash the potential of content marketing and understand the "why" behind your campaigns, as well as how to repurpose your content. Measure success through lead generation KPIs like clicks and conversions.</li><li>Network for Triumph: Networking and collaboration are your secret weapons. Join communities, reach out to peers, and involve other departments in the testing and learning process to supercharge your marketing game.</li></ol> <h3>Links & Recommendations</h3><ul><li>Follow host Kathryn Strachan on <a href="https://www.linkedin.com/in/kathryn-strachan?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAB5aaBoBdhga6vzXnAr6PLC8fva0JcyiX4c&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BhK6HvgcuQl2Hb%2F8TndD63Q%3D%3D" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Lucy on <a href="https://www.linkedin.com/in/lucyheavens/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Learn more about Hokodo <a href="https://www.hokodo.co/" rel="noopener noreferrer" target="_blank">here</a></li><li>Bottle of wine uncorked <a href="https://CuneRiojaReserva" rel="noopener noreferrer" target="_blank">Cune Rioja Reserva</a></li></ul> <h3> </h3>Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at <a href="https://www.copyhouse.io/" rel="noopener noreferrer" target="_blank">CopyHouse.io</a> Tech Marketers Uncorked is produced by <a href="https://fascinateproductions.co.uk/" rel="noopener noreferrer" target="_blank">Fascinate Productions</a>

January 25, 2024

B2B Social Media Strategies Uncovered

B2B social media engagement - risky business or a strategic goldmine?In this episode, Kathryn is joined by Colin Day, Managing Director at Oktopost. You’ll learn how to navigate the complex world of B2B social media and measure its real impact on your bottom line - including the secrets of effective content creation, the power of authenticity, and the role of AI in crafting unique social media content.So grab your favourite drink and tune in to Tech Marketers Uncorked for insights that can transform your B2B social media strategy!<h3>Key takeaways from the episode:</h3><ol><li>B2B Social Media Success: Discover the keys to thriving in B2B social media, overcoming FOMO, and gaining CEO buy-in.</li><li>The Right Social Channels: Uncover the best social platforms for B2B marketing, with LinkedIn leading the pack and insights into their unique purposes.</li><li>LinkedIn Strategies: Get practical advice for LinkedIn success, emphasising authenticity, timing, and measuring the real impact of social media on revenue.</li></ol> <h3>Links & Recommendations</h3><ul><li>Follow host Kathryn Strachan on <a href="https://www.linkedin.com/in/kathryn-strachan?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAB5aaBoBdhga6vzXnAr6PLC8fva0JcyiX4c&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BhK6HvgcuQl2Hb%2F8TndD63Q%3D%3D" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Colin on <a href="https://www.linkedin.com/in/daycolin/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Learn more about <a href="https://www.oktopost.com/" rel="noopener noreferrer" target="_blank">Oktopost</a> here</li><li>Bottle of wine uncorked <a href="https://www.majestic.co.uk/wines/the-guvnor-14666" rel="noopener noreferrer" target="_blank">The Guv'nor</a></li></ul> <h3>CopyHouse Promo</h3>Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at <a href="https://www.copyhouse.io/" rel="noopener noreferrer" target="_blank">CopyHouse.io</a> Tech Marketers Uncorked is produced by <a href="https://fascinateproductions.co.uk/" rel="noopener noreferrer" target="_blank">Fascinate Productions</a>

10 total episodes available

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Frequently asked questions

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What is Tech Marketers Uncorked: Marketing Strategy for B2B Marketers in Tech?: Join host Kathryn Strachan, CEO of CopyHouse, for our brand-new podcast, Tech Marketers Uncorked. In each episode Kathryn uncorks a different bottle of wine and delves into candid conversation with the best in the business, while you sit back, unwind, and absorb the latest B2B marketing strategies.

CopyHouse is a leading content marketing agency that specialises in technology. Kathryn has grown her business by making clever choices and thrives on using the power of knowledge-sharing to elevate collective success.
How often does this podcast release new episodes?: This podcast updates inactive.
Where can I listen to this podcast?: This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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