by Ten Golden Rules
Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!
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Publishing Since
6/20/2007
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April 29, 2025
<p>If your law firm’s growth has stalled, it’s probably not because of your legal skills—it’s because you’re missing a playbook. In this episode, business coach and consultant Bianca Moreiras, Founder of Bianca Moreiras & Associates, joins Jay and together they reveal the 10 Golden Rules for running your law firm like a boss. With over 40 years in the legal world, Bianca shares tactical strategies around hiring, financials, systems, succession planning, and more. Whether you’re launching your firm or preparing to scale, this episode delivers a full checklist of what successful firms do differently.</p><p><strong>Key Topics</strong></p><p>[01:47] How Bianca transitioned from medical malpractice to consulting and why law firm culture became her focus.</p><p>[03:06] The real reason most law firms struggle to grow—and it’s not what you think.</p><p>[05:54] Start from the bottom up—engage every team member, not just the attorneys, to improve operations and culture.</p><p>[08:54] Run your law firm like a business by creating systems and working on the business, not in it.</p><p>[12:50] Master your financials—budget, forecast, price services correctly, and hire a fractional CFO early.</p><p>[14:52] Standardize systems, processes, and procedures so everyone does things the same way across all departments.</p><p>[17:54] Show appreciation—recognition builds team loyalty and productivity more than money alone.</p><p>[19:59] Network daily—treat rainmaking and relationship-building as essential parts of your schedule.</p><p>[26:54] Cross-train and cross-sell—educate your team and clients on all your practice areas to increase case volume.</p><p>[28:39] Prioritize training and continuing education—for both attorneys and staff to improve retention and service.</p><p>[32:39] Create work-life balance by setting boundaries, managing expectations, and prioritizing wellness.</p><p>[34:54] Plan your exit strategy early—succession planning ensures long-term value, sustainability, and peace of mind.</p><p><br></p><p><strong>Resources Mentioned</strong></p><h4>Technology</h4><ul><li>ClickUp – Project management software for SOPs</li><li>Loom – For creating training videos</li><li>Slack – For internal communication and recognition</li></ul><br/><p><strong>Books</strong></p><ul><li>Traction: Get a Grip on Your Business by Gino Wickman - <a href="https://a.co/d/1I3oJ6d" rel="noopener noreferrer" target="_blank">https://a.co/d/1I3oJ6d</a> </li><li>Built to Sell by John Warrillow - <a href="https://a.co/d/hXxNXmC" rel="noopener noreferrer" target="_blank">https://a.co/d/hXxNXmC</a> </li></ul><br/><p><strong>Podcasts </strong></p><ul><li>FLN Podcast – Hosted by Mo N. ELDeiry (Florida Lawyers Network) - <a href="https://podcasts.apple.com/us/podcast/florida-lawyers-network-fln-podcast/id1627916200" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/florida-lawyers-network-fln-podcast/id1627916200</a> </li></ul><br/><p><br></p><p><br></p><p><strong>About our Guest:</strong></p><p>Bianca Moreiras is a seasoned legal administrator and marketing director with over 30 years of experience in top-level roles at various Florida law firms. Her extensive, hands-on background allows her to bypass the trial-and-error phase common to many consultants and deliver effective, tailored solutions. She spent 18 years at Bedzow & Korn, P.A., where she held multiple leadership positions covering finance, HR, marketing, client relations, billing, and recruitment. This broad expertise led her to pursue higher-level roles and ultimately inspired her to help businesses by leveraging her unique blend of skills and firsthand knowledge.</p><p><a href="https://www.biancamoreiras.com/" rel="noopener noreferrer" target="_blank">https://www.biancamoreiras.com/</a> </p><p><br></p><p><strong>About Jay Berkowitz:</strong></p><p>Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz...
April 22, 2025
<p>When two seasoned legal marketers disagree on what really drives digital marketing results, it’s more than a debate—it’s a playbook in action. Taken from a live Texas Showdown Debate, internet marketing professional Jay Berkowitz goes head-to-head with attorney Angel L. Reyes, III, Founder of Angel Reyes & Associates. Listen as they debate over whether branding or digital performance wins in today’s legal landscape. Angel brings decades of insight into high-volume case acquisition, intake systems, and data-driven marketing. Jay brings agency experience managing 150+ Google Local Service Ads. Together, they break down exactly how LSAs, PPC, reviews, and intake speed influence client acquisition—and why even the best brand means nothing without execution.</p><p><strong>Key Topics</strong></p><p>[00:04:05] What sparked a heated conversation between two marketing pros—and why it matters for your strategy.</p><p>[00:07:02] How online visibility and engagement might be influenced by more than just ad dollars.</p><p>[00:09:58] What drives clicks in today’s legal market and how your firm might need to adapt.</p><p>[00:12:12] How one firm reevaluated its entire marketing approach—and what you can learn from their shift.</p><p>[00:14:24] What it looks like to scale your intake to handle thousands of leads—and the structure behind it.</p><p>[00:17:08] Which performance metrics may play a bigger role in digital rankings than your brand name.</p><p>[00:19:20] Why timing might be more powerful than reputation when it comes to converting leads.</p><p>[00:21:52] How to think differently about the long-term value of new intakes.</p><p>[00:23:47] What makes one paid ad channel stand out—and how to tell if it’s still working for your firm.</p><p>[00:27:03] How recent changes to ad platforms could impact your lead quality and what to watch out for.</p><p>[00:29:15] What goes into a high-performing ad account beyond just budget and targeting.</p><p>[00:31:08] What tracking intake speed can teach you about your own team’s performance.</p><p>[00:33:57] Why the first phone call might be your only shot—and what happens when you miss it.</p><p>[00:36:06] What tools some firms are using to turn missed opportunities into signed cases.</p><p>[00:38:12] How national competitors are approaching your market and why that could affect your results.</p><p>[00:40:10] What happens when a competitor bids on your brand—and how you can respond.</p><p>[00:43:57] What consumer behavior in the grocery store can teach you about ad positioning.</p><p>[00:46:35] Why improving one overlooked metric could significantly lower your ad costs.</p><p>[00:49:40] How to prioritize marketing investments when your budget doesn’t allow for everything.</p><p>[00:53:12] What two seasoned marketers agree all small firms should focus on first before thinking about brand.</p><p>[00:55:40] What types of marketing waste most budgets—and how to know if you’re falling into the same trap.</p><p>[00:57:30] How one firm tracks attribution beyond “last click” to better understand the full client journey.</p><p>[00:59:50] What branded search terms really show—and where the real origin of a case may begin.</p><p>[01:02:20] How multi-channel campaigns can either clarify or confuse a firm’s overall message.</p><p>[01:04:10] What often gets missed in review strategies—and how to get more out of them.</p><p>[01:06:00] Why automation is helping some firms follow up faster and more consistently than ever before.</p><p>[01:08:10] The surprising marketing tactic some firms are using to lower cost per lead—without lowering quality.</p><p>[01:10:45] How to evaluate if your intake process is really aligned with your ad spend.</p><p>[01:13:20] What the data says about speed-to-lead—and what’s considered too slow in 2025.</p><p>[01:15:40] A look at the future of LSA, PPC, and lead generation—and what law firms should prepare for next.</p><p>[01:18:05] Why staying ahead in marketing requires more
April 15, 2025
<p>Too many law firms lose trust not because of bad results—but because clients feel left in the dark. In this episode, Manny Griffiths, Co-Founder and CEO of Hona, reveals how law firms can solve the #1 bar complaint—lack of communication—by using smart, automated technology to keep clients consistently informed. Manny shares the story behind Hona’s development, how it enhances the client experience from intake to resolution, and why personalized, timely messaging gives modern firms a competitive edge. You’ll also hear simple, high-impact ways to boost client retention, intake conversions, and operational efficiency—all without adding to your team’s workload.</p><p><strong>Key Topics</strong></p><p>[02:51] How an early plan to attend law school shifted into launching a legal tech company focused on client engagement.</p><p>[03:50] What client communication platforms like Hona can handle—and why firms are adopting them for case updates.</p><p>[04:59] How intake processes can be enhanced through pre-case tech touchpoints that help introduce the firm’s brand.</p><p>[06:05] Why firms are moving beyond just texting and e-signatures to differentiate themselves in intake.</p><p>[06:48] How branded client portals create a stronger first impression and improve conversion during the decision stage.</p><p>[08:00] What makes some practice areas ideal for automated communication systems and how case length affects value.</p><p>[09:05] How tech-enabled messaging helps reduce client anxiety and addresses the most common bar complaint.</p><p>[10:00] How “drip notifications” can keep clients informed without increasing the workload on attorneys.</p><p>[11:06] What’s often missing from client follow-up after a case closes and why that matters for referrals.</p><p>[12:02] How personal experience with PI attorneys led to ideas for better long-term client engagement.</p><p>[13:08] Why small emotional details from clients can significantly improve demand letters and case outcomes.</p><p>[14:03] What recurring surveys can reveal about pain, impact, and missed life events that matter for case value.</p><p>[15:05] How firms can customize update triggers and video content based on stages in their CMS system.</p><p>[16:09] What the client experience looks like inside the Hona app—and how it centralizes communication.</p><p>[17:01] How calendar syncing and reminders for events like depositions can improve show-up rates and preparation.</p><p>[18:06] What short-form video is doing to improve understanding and retention during the legal process.</p><p>[19:02] Why tools like Loom are gaining traction for quick delegation and personal connection through video.</p><p>[20:05] How asynchronous video helps automate education and frees attorneys from repeated explanations.</p><p>[21:00] What sets high-performing firms apart when it comes to advanced communication strategy.</p><p>[23:04] Why growth-focused firms are focusing inward—improving processes instead of just adding more marketing.</p><p>[23:59] What chatbots can uncover about client behavior—and how firms are leveraging them for better follow-up.</p><p>[25:01] How collecting a cell number first changes the firm’s ability to convert a distracted website visitor.</p><p>[26:06] What role texting plays in modern client communication and why it’s becoming more central than email.</p><p>[27:03] How a centralized SMS system avoids compliance risks and improves visibility across the team.</p><p>[28:09] How intake platforms that integrate SMS are helping firms convert leads faster without more manual work.</p><p>[29:32] Where legal tech is heading—and what firms can do today to improve both the client journey and their own efficiency.</p><p><strong>Resources Mentioned</strong></p><p><strong>Books</strong></p><ul><li>Shoe Dog by Phil Knight - <a href="https://a.co/d/axuuz20" rel="noopener noreferrer" target="_blank">https://a.co/d/axuuz20</a> </li><li>How to Win Friends and Influence...
Law Firm Alchemy LLC
Jeff Sterling Hughes
Spotlight Branding
Ken Hardison
Brian Glass
Team RJon | RJon Robins
Chris Schaeffer, Certified Google Ads Specialist
Russell Brunson | YAP Media
Unknown author
iHeartPodcasts
Ryan Pineda
Michael Stelzner, Social Media Examiner
Tier 11
Hubspot Media
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