Insights & wisdom from the greatest minds in B2B marketing. Every episode is designed to help you directly expand and enhance your professional knowledge with every episode. No fluff or filler, simply high quality interviews with the leading and brightest stars in B2B marketing. Filmed and broadcast live The 414 is available as both a video and audio podcast. The 414 is the UK's #1 B2B Marketing Podcast, presented by James Rostance. www.The414.net
THE 414 - B2B Marketing Podcast
Claim This Podcastby James Rostance
88 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Insights & wisdom from the greatest minds in B2B marketing. Every episode is designed to help you directly expand and enhance your professional knowledge with every episode. No fluff or filler, simply high quality interviews with the leading and brightest stars in B2B marketing. Filmed and broadcast live The 414 is available as both a video and audio podcast. The 414 is the UK's #1 B2B Marketing Podcast, presented by James Rostance. www.The414.net
Language
🇺🇲
Publishing Since
4/23/2018
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Recent Episodes
July 13, 2021
Preparing For The B2B Post-Covid Boom
As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advi...
July 4, 2021
The Buying Four Confidences Which Need Addressing
Buyers want to be confident that they will be successful if they purchase and implement your product or service. As a marketer you can help speed up sales cycles and provide higher quality marketing qualified leads if you address these confidence issues in your content. The goal is to become buyer-centric and position everything you put out so that at every touch point it’s helping address the issues which need to be tackled before a purchase decision in your favour can be made. Well educa...
June 27, 2021
Strategic TV Advertising For B2B Marketers
Connected TV , or CTV for short is how nearly the majority of us watch or consume television. Previously, television advertising only really suited B2C brands. But CTV offers advertisers the ability to target customers in a way which traditional linear broadcast television never could. With online advertising becoming more crowded by the day, CTV offers the opportunity for more focused attention in a relatively uncluttered space. So if you’re up for exploring new possibilities, you may we...
88 total episodes available
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- What is THE 414 - B2B Marketing Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Information about guest appearances is not available.
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