The 98%
Claim This Podcastby Andrew Davis
Podcast Overview
<p>Most sales and marketing podcasts are all theory. This one’s about the real stuff. On The 98% Podcast, we nerd out with operators who live and breathe GTM — the folks running plays, testing ideas, and watching the numbers move. Expect unfiltered conversations about what’s working (and what’s not) in sales and marketing right now, with takeaways you can actually use.</p>
Language
🇺🇲
Publishing Since
11/10/2025
1 verified contact email on file for The 98%
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Recent Episodes
June 30, 2026
Should you Build or Buy SMS for Your Product?
Should you build SMS into your product—or buy it? For SaaS leaders, product teams, and founders, adding SMS can drive higher engagement, stronger retention, larger deal sizes, and even create a new usage-based revenue stream. But building messaging infrastructure is often far more complex than it appears. In this episode, TextUs CEO Martin Payne joins Andrew Davis to break down the real costs of building SMS features, the compliance and deliverability challenges most teams underestimate, an...
April 1, 2026
Afraid to Use SMS? Here’s What You Need to Know First
If you’ve ever thought about using SMS but hesitated because of compliance—you’re not alone. For many teams, it’s the biggest blocker: “What if we do it wrong?” “What if we get flagged or shut down?” In this episode, Andrew sits down with TextUs CEO Martin Payne to unpack what SMS compliance actually means and what’s been misunderstood. They break down what really gets messages blocked, what carriers actually care about, and why most of the fear around SMS comes from a lack of clarity not act...
March 5, 2026
Why B2B GTM Teams Should Give a Sh*t About SMS
Your funnel isn’t broken. It’s leaking momentum at every stage. If 70–85% of leads never convert and 65% of pipeline ends in no-decision, the problem isn’t demand. It’s engagement. In this episode, we’ll show you where SMS actually fits in a modern SaaS sales workflow—and how it accelerates deals without turning into spam. Andrew LinkedIn: https://www.linkedin.com/in/andrewdaviscmu/ TextUs.com
5 total episodes available
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Frequently asked questions
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- What is The 98%?
<p>Most sales and marketing podcasts are all theory. This one’s about the real stuff. On The 98% Podcast, we nerd out with operators who live and breathe GTM — the folks running plays, testing ideas, and watching the numbers move. Expect unfiltered conversations about what’s working (and what’s not) in sales and marketing right now, with takeaways you can actually use.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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