Podcast Overview
<p>Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience! <br><br>B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption. <br><br>The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.</p>
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Publishing Since
7/7/2022
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Recent Episodes
January 16, 2024
S02E24: Unlocking B2B Growth: Strategies and Insights from Jolie Shapiro of Caspian Studios
<p><strong>SHOW PROFILE</strong></p><p>Welcome to the ABM Voice podcast where we interview leading B2B sales & marketing experts about their ideas, best practices, & the latest trends that can help you in your ABM journey.</p><p><strong>GUEST PROFILE</strong></p><p>Jolie Shapiro's insightful career journey & innovative marketing strategies provide valuable insights into the dynamic realm of B2B marketing, showcasing the intersection of creativity, technology, & community building. </p><p>With an eye on the future, Caspian Studios, under Jolie's leadership, positions itself for deeper data analytics & optimization, recognizing the evolving role of ABM tech in streamlining processes while maintaining a human touch in personalized engagement.</p><ul> <li><a href="https://www.linkedin.com/in/jolieshapiro/"><strong>Linkedin Profile</strong></a></li> <li><a href="https://www.caspianstudios.com/"><strong>Company Website</strong></a></li></ul><p><strong>HOST PROFILE</strong></p><p>Arun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data &personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.</p><p>Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.</p><p>In his previous stints at corporate enterprises, he has worked extensively in identifying &delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, &Service industry verticals.</p><p>He is very happy to connect with like-minded folks who are interested in ABM & B2B marketing.</p><p>You can connect or follow his LinkedIn profile or even get in touch with him through Recotap.</p><ul> <li><a href="https://linkedin.com/in/arung"><strong>LinkedIn</strong></a></li> <li><a href="https://www.recotap.com"><strong>Company Website</strong></a></li></ul><p><strong>KEY TAKEAWAYS</strong></p><ul> <li>Evolution of demand gen, shifts from blogging & SEO to a focus on dark social, community-building & co-marketing initiatives.</li> <li>Demand creation involves engaging the 95% of prospects not currently in the market by creating brand awareness & interest.</li> <li>Demand gen is more MQL-focused, emphasizing lead capture through various channels.</li> <li>Intersection of demand creation, demand gen, & ABM, with Caspian using podcasts & webinars for demand creation &d ABM.</li> <li>Retargeting, newsletters, & webinars used for nurturing prospects in the middle to bottom of the funnel.</li> <li>Gift campaigns, CEO engagement on LinkedIn, & personalized interventions are employed to accelerate pipeline movement.</li> <li>Their podcast features discussions on B2B content marketing using pop culture references, appealing to specific personas in their ideal customer profile (ICP).</li> <li>Sales handoff occurs primarily for inbound leads & those engaged through podcasts, focusing on gold, silver, & bronze ICP segments.</li> <li>Actively building infrastructure in Salesforce to improve data analytics, measure impact, & optimize performance.</li> <li>Jolie's dashboard reflects the diverse lead sources, & the team is working on connecting data points to measure account engagement, meetings booked, revenue, &other key metrics.</li> <li>Role of ABM tech, noting the importance of automation & tools in enhancing the efficiency of ABM strategies.</li></ul><p><em>Have any feedback? Write to us at podcast@recotap.com</em></p><p><strong>Post-Production: </strong>Kelkoo Productions. (kelkoo.productions@gmail.com)</p><p><br></p><p><br></p>
December 11, 2023
S02E23 Unlocking ABM Excellence: Navigating Growth and Enterprise Strategies with Davis Potter of ForgeX
<p><strong>SHOW PROFILE</strong></p><p>Welcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey.</p><p><strong>GUEST PROFILE</strong></p><p>Davis is a key figure at ForgeX, a company specializing in demystifying ABM and aiding the implementation and scaling of companies across different scales. Leveraging his background and insights, Davis contributes significantly to the development of ABM practices and frameworks.</p><p>Davis Potter has dedicated his entire career to the field of Account-Based Marketing (ABM). His extensive experience includes launching, scaling, and optimizing ABM programs across organizations of various sizes, from hyper-growth VC-backed startups to midsize enterprises with thousands of employees and the world's most renowned large corporations.</p><ul> <li><strong>Linkedin Profile:</strong> https://www.linkedin.com/in/davispotter62/</li> <li><strong>Company Website: </strong>https://www.forgex.ai/</li></ul><p><strong>HOST PROFILE</strong></p><p>Arun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data and personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.</p><p>Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.</p><p>In his previous stints at corporate enterprises, he has worked extensively in identifying and delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, and Service industry verticals.</p><p>He is very happy to connect with like-minded folks who are interested in ABM and B2B marketing.</p><p>You can connect or follow his LinkedIn profile or even get in touch with him through Recotap.</p><ul> <li><strong>LinkedIn:</strong> <a href="https://linkedin.com/in/arung">https://linkedin.com/in/arung</a></li> <li><strong>Company Website:</strong> <a href="https://www.recotap.com/">https://www.recotap.com</a></li></ul><p><strong>KEY TAKEAWAYS</strong></p><ul> <li><strong>Frameworks Discussed:</strong> Growth ABM and Enterprise ABM</li> <li><strong>ForgeX offers ABM Certifications & ABM Advisory Services</strong></li> <li><strong>Holistic Approach and Market Trends</strong></li> <li><strong>Resource Considerations for Growth ABM</strong></li> <li><strong>Discussed Tactical Examples Across Tiers</strong></li> <li><strong>Importance of Personalization</strong></li> <li><strong>Tiered Approach in ABM:</strong></li> <li><strong>Transition from Acquisition to Acceleration</strong></li> <li><strong>Building Target Account List</strong></li> <li><strong>Strategic Fit and Risk Mitigation</strong></li> <li><strong>Data-Driven Exercise and Partnership</strong></li></ul><p>Join us as we dive deep into Account-Based Marketing (ABM) Frameworks, Certifications, and Collaborative Success with Davis Potter of ForgeX.</p><p><strong>………………………………………………….………………</strong></p><p>Have any feedback? Write to us at podcast@recotap.com</p><p>………………………………………………….………………</p><p>Post-Production:</p><p>Kelkoo Productions. (kelkoo.productions@gmail.com)</p><p>Audio Credits:</p><p>Space by Music Unlimited<br>____________________________________________</p>
December 8, 2023
S02E22: ABM Mastery: Unveiling Revenue-Driven Strategieswith Tania Saez
<p><strong>SHOW PROFILE</strong></p><p>Welcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey.</p><p><strong>GUEST PROFILE</strong></p><p>Tania Saez is a marketing consultant specializing in demand generation, GDM strategy, content strategy, and ABM. She is based in Spain, working with clients in Europe (mostly France) and the US. She has worked in different sectors that include SAAS, FinTech, Blockchain, AI, FoogTech and E-Commerce.</p><p>Her achievements include launching 50 new products in 30 new countries, managing growth hack for 2 high growth startups in European and American markets, and she has launched her own e-commerce startup, 80Days that received international media and magazines coverage and reached scalability.</p><p>She has a penchant for learning new tools, frameworks and strategies, and networking with other professionals from whom she believes she can learn a lot.</p><ul> <li><strong>Linkedin Profile:</strong> https://www.linkedin.com/in/taniasaezf/</li> <li><strong>Email Address: </strong>tsaezgrowth@gmail.com</li></ul><p><strong>HOST PROFILE</strong></p><p>Arun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data and personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.</p><p>Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.</p><p>In his previous stints at corporate enterprises, he has worked extensively in identifying and delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, and Service industry verticals.</p><p>He is very happy to connect with like-minded folks who are interested in ABM and B2B marketing.</p><p>You can connect or follow his LinkedIn profile or even get in touch with him through Recotap.</p><ul> <li><strong>LinkedIn:</strong> <a href="https://linkedin.com/in/arung">https://linkedin.com/in/arung</a></li> <li><strong>Company Website:</strong> <a href="https://www.recotap.com/">https://www.recotap.com</a></li></ul><p><strong>KEY TAKEAWAYS</strong></p><ul> <li>Shifting from Leads to Revenue: The Evolution of ABM</li> <li>ABM Mindset: Patience, Holistic Views, and Strategic Laser-Cutting</li> <li>Execution Challenges: Tania's Global Perspective from Spain to the US</li> <li>Winning Executive Buy-In: Overcoming the Time-Intensive Nature of ABM</li> <li>Startup Success: Direct Mail and Personalized Gifts in ABM Campaigns</li> <li>ABM on a Budget: Human Elements Over Technology</li> <li>Is ABM Right for You? Assessing Readiness and Strategy Diagnosis</li> <li>External Influence: The Consultant Advantage in Driving Change</li> <li>Team Buy-In and Resistance: Gradual Changes and External Perspectives</li> <li>Overcoming ABM Execution Challenges: Market Knowledge, Content Creation, and Strategic Assets</li> <li>Validating ICP and Targeting: Avoiding Assumptions for Effective ABM Campaigns</li></ul><p>Join us as we dive deep into Account-Based Marketing (ABM) strategies with Tania Saiz, exploring the mindset shifts, execution challenges, and successful strategies that lead to revenue-driven success.</p><p><strong>………………………………………………….………………</strong></p><p>Have any feedback? Write to us at podcast@recotap.com</p><p>………………………………………………….………………</p><p>Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)</p><p><strong>Audio Credits:</strong> Space by Music Unlimited</p>
26 total episodes available
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Frequently asked questions
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- What is The ABM Voice?
<p>Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience! <br><br>B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption. <br><br>The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.</p> - How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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