Join my adventures in email marketing, copywriting, and business. Imagine Indiana Jones, Fox Mulder, and Don Draper had a baby. haha
The Adventures of Alex, the Email Copywriter
Claim This Podcastby Alexander Kluge
5.0(1 reviews)
6 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Join my adventures in email marketing, copywriting, and business. Imagine Indiana Jones, Fox Mulder, and Don Draper had a baby. *haha*
Language
🇺🇲
Publishing Since
11/20/2020
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Recent Episodes
December 30, 2020
The Story Lead
<p>We’ve looked at the six types of leads as mentioned in the book “Great Leads”.</p> <p><br></p> <p>The Offer Lead which goes straight to the sale.</p> <p><br></p> <p>The Promise Lead that is a bit more indirect and therefore addressing readers who are “on the fence”.</p> <p><br></p> <p>Then there’s the Problem-Solution Lead which is a classic that you see being applied widely in the internet. You address a problem that the reader feels and you follow up with a solution.</p> <p><br></p> <p>Even more indirect lead types are the Big Secret Lead where a mysterious or unknown secret leads the promo and the Proclamation Lead that features a strong bold claim that catches your reader off-guard.</p> <p><br></p> <p>And finally, there’s the Story Lead.<br> <br> Enjoy the episode.<br> <br> Cheers,</p> <p>Alex, The Email Copywriter</p>
December 20, 2020
What is a lead?
<p>In part one of this 8-part series I’m talking about the importance of a lead for your business.</p> <p>And I’m using that as an excuse to summarize the book <strong>"Great Leads - The Six Easiest Ways to Start Any Sales Message"</strong> by Michael Masterson and John Forde.</p> <p>As a public listener of my podcast, you get access to this 1st episode today and the last (eighth) episode in one week. If you’d like to listen to all 8 parts, you can join my mobile-learning community and business platform called "naii.io varsity" for free—it’s quick and easy. If you would like to join the varsity, please send an email to v a r s i t y (at) n a i i (dot) i o.</p> <p>So why bother about leads, right?</p> <p>Let’s first define what a lead is.</p> <p>…</p> <p>Cheers,</p> <p>- Alex, the Email Copywriter</p>
December 13, 2020
"I have no idea what to do with my list"
<p>A community friend recently said:<br> </p> <p>On my email list, people just signed up for my short films. Really, they’re just fans, so I have no idea what to do with my list (mainly because I'm not working on any film project right now as well).</p> <p><br></p> <p>This is tricky territory.</p> <p>You don’t want to create just filler content.</p> <p>But you also don’t want to lose the connection to your readers.</p> <p><br></p> <p><strong>What do you then?<br> </strong><br> </p> <p>I’m attempting to give an answer in this episode.</p> <p><br></p> <p>Cheers,</p> <p>- Alex, the Email Copywriter</p>
6 total episodes available
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Frequently asked questions
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- What is The Adventures of Alex, the Email Copywriter?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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