The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners.

The Age Of Audio
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Podcast Overview
The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners.
Language
🇺🇲
Publishing Since
12/6/2021
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Recent Episodes

January 21, 2022
40. Will Hood, Creative Director at The Academic Podcast Agency | The Age of Audio
<p>Will Hood, Creative Director at The Academic Podcast Agency joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.</p><p><strong>Show Highlights:</strong></p><ul><li>I think the beauty of a podcast or radio is that it doesn't have to be that way. It has its own tricks of manipulating you, but at least it gives the impression that this is a real interaction between human beings being human<p></p></li><li>I don't often pay for content because my life is so rampacked with digital content. I can't get through it all right. So the idea that I would pay for more stuff I'd have to, the perception would have to be that it was essential, listening and stuff that I really needed<p></p></li><li>The best way to get information out of people is not to physically abuse them, but is to use the same kind of conversational techniques that any other powers would use.<p></p></li></ul>

January 19, 2022
39. Steve Pratt, Co-founder at Pacific Content | The Age of Audio
<p>Steve Pratt, Co-founder at Pacific Content joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.</p><p><strong>Show Highlights:</strong></p><ul><li>One of the most obvious things is, it is a voluntary subscription. You can't buy listens. It is not really about impressions. Like you have to get people interested enough in the concept of a show to try it, which is a big hurdle. And then it has to be so good that they want to subscribe and keep listening on an ongoing basis<p></p></li><li>What's really interesting is I do think there is a job for everybody in the podcast industry. If they're working with clients to push them to be more and more creatively brave<p></p></li><li>But the more that you make a show for an audience and the less you're making a piece of marketing about yourself, the better you're going to get, the better you're going to get it, finding success for your podcast, the better you're going to find success at building relationships, with potential customers at meeting your business goals and the better experience people are going to have in podcasting<p></p></li><li>In audio we can paint pictures in people's minds. We can use sound design to make them feel things, and we can get a lot of time with them to explain complicated ideas or to tell really powerful, intricate stories. It's a phenomenal medium<p></p></li><li>I would say thinking about the show itself is how you are differentiated and who are you trying to serve? And I think your point is very well taken that it's getting harder and harder to serve everybody, but podcasting is very effective at super serving niches.<p></p></li></ul>

January 19, 2022
38. Nathan Chan, CEO of Foundr Magazine | The Age of Audio
<p>Nathan Chan, CEO of Foundr Magazine joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.</p><p><strong>Show Highlights:</strong></p><ul><li>So we've actually found something you might find interesting is some of our biggest students or biggest customers that enroll in our programs or, become super fans of what we do, a lot of them all listened to the podcast quite heavily, which I also find very interesting<p></p></li><li>We've got now over like almost 400 episodes, and some of these people we speak to don't give time to many people. Like their time is their greatest asset and we can get like half an hour, sometimes even 45 minutes on this person and, what they share their experiences, their lessons, like it's just gold man<p></p></li><li>Recently, we've been going really hard, like the past six months on Pre-production. Our interviews are getting better and better and better, and we're seeing better growth from the podcast, which is amazing<p></p></li><li>But one thing I can tell you is, I've definitely got better at asking better questions and it's definitely helped me find a way to tune my gut<p></p></li><li>I believe that my time could be better spent helping more people grow the brand, creating cool stuff, doing that versus creating content and being on the tools, it's actually one of the last things that I'm on the tools on.</li></ul>
40 total episodes available
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Frequently asked questions
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- What is The Age Of Audio?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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