The Agency Growth Engine Show is the best business growth podcast for Marketing Agency Owners, CMO's and Marketing Leaders who want to grow, scale, buy or sell their business. We focus on branding, marketing, culture, leadership, organization and sales to help your agency break through and reach your goals and vision. Join hosts Ryan Parshall and Trice Alford as we explore topics that expand your thinking and give you advice and tips on how to have a Healthy, Profitable Agency or Marketing Team!
The Agency Growth Engine Show
Claim This Podcastby Ryan Parshall
5.0(3 reviews)
34 episodes
Updated Inactive
Accepts GuestsHas Sponsors
Podcast Overview
The Agency Growth Engine Show is the best business growth podcast for Marketing Agency Owners, CMO's and Marketing Leaders who want to grow, scale, buy or sell their business. We focus on branding, marketing, culture, leadership, organization and sales to help your agency break through and reach your goals and vision. Join hosts Ryan Parshall and Trice Alford as we explore topics that expand your thinking and give you advice and tips on how to have a Healthy, Profitable Agency or Marketing Team!
Language
🇺🇲
Publishing Since
2/23/2022
1 verified contact email on file for The Agency Growth Engine Show
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Recent Episodes
December 27, 2023
Hiring Salespeople for Marketing Agencies
<p>Your agency will fail at hiring effective salespeople if you make these <strong>Top 3 Mistakes</strong>…..</p> <p><br></p> <p>It’s a well-known problem in the small to midsize agency space that salespeople are hard to find and usually end up bombing in their roles. </p> <p><br></p> <p>This is why most agency owners give up and just keep doing the sales role themselves. But it’s the hardest way to scale and grow.</p> <p><br></p> <p>Plus, when you go to sell your business and you are leaving the agency, the new buyers consider your agency acquisition “high-risk” when the top (or only) salesperson is taking off. </p> <p><br></p> <p>Join <a href="https://www.linkedin.com/in/tricealford/" target="_blank" rel="noopener noreferer">Trice</a> and <a href="https://www.linkedin.com/in/coach-ryan-parshall/" target="_blank" rel="noopener noreferer">Ryan</a> on Episode 34 of The Agency Growth Engine Show and learn why most agencies fail at hiring effective sales roles. But in the meantime, here’s the 3 Big Mistakes in Agency Hiring we discuss…..</p> <p><br></p> <p>1. Agency tries to hire an Account Manager/Sales hybrid role. </p> <p><br></p> <p>Guess what, these two roles are two completely different people. They will either be a great account manager or a great salesperson but you will be disappointed because they will only be great at one of these roles. </p> <p><br></p> <p>2. You hire a salesperson without someone to manage them.</p> <p><br></p> <p>Salespeople get frustrated when they don’t have a friend in the fight. They need constant clear direction and someone who will enjoy talking to them about their opportunities, challenges and victories. </p> <p><br></p> <p>3. The salesperson’s pay structure does not set the up to win!</p> <p><br></p> <p>Properly setting up the base pay and commission is challenging to non-sales experience agency owners. I know you don’t want to overpay AND risk low performance/results. But by getting the instant gratification pay and the long-term reward for building a book of business correct, you can have a salesperson for a long time.</p> <p><br></p> <p>I still agree that hiring salespeople for agencies is very challenging. But it can be done with success if you understand how these 3 Hiring Mistakes cause the role to fail before they ever get started.</p> <p><br></p> <p>What hiring successes or fails have you had in hiring for sales roles?<br></p> <p>Learn more about Marketing Agency Coaching and Selling at <a href="https://healthybrands.biz/" target="_blank" rel="noopener noreferer">Healthy Brands Agency Coaching and Selling </a>website.</p> <p><br></p>
December 12, 2023
Do Marketing Agencies Use Their Own Services?
<p>Before you hire a marketing agency, make sure they eat their own food!!! How do marketing agencies self-promote? Do they post as often as they are telling you to post? Why or why not? How do they generate leads? Is it the same way they are telling you to do it? I'm gonna cut right to it friends! If a marketing agency is telling you to do paid ads to generate leads, is that what they are doing? Or do they say "no, that doesn't work for us?" If they say you have to post twice a day, take a look at their social media accounts to find out how often they are posting. Ask them about their own lead generation tactics and what they have found successful. The reason why I ask is that often time I find that marketing agencies don't do the same things because they don't see the ROI or time. Remember this.... There are short-term strategies and long-term strategies. Your marketing agency should understand and do both. The best way to tell if an agency is truly accountable for their results is to investigate if they "do what they say". Does your marketing agency "walk the talk" or just "talk the talk?" Ask, them that if they would spend their own marketing budget on those tactics. If not, what would they change and why? Let's get into it on Episode 33 of "The Agency Growth Engine Show". We deep dive into one of my all time-agency pet peeves and why it's important. Learn more about marketing agency coaching and brokering from <a href="https://healthybrands.biz/" target="_blank" rel="noopener noreferer">www.heathybrands.com</a>.</p> <p><br></p> <p>Learn more about the hosts on LinkedIn</p> <p><a href="https://www.linkedin.com/in/coach-ryan-parshall/" target="_blank" rel="noopener noreferer">Ryan Parshall</a></p> <p><a href="https://www.linkedin.com/in/tricealford/" target="_blank" rel="noopener noreferer">Trice Alford</a></p>
November 1, 2023
7 Ways to Prepare to Sell Your Marketing Agency
<p>Most wait until it’s too late to prepare to sell their marketing agency. Here’s why….</p> <p>You can drastically increase the value of your marketing agency when you go to sell it by getting ahead of it 2-3 years before you’re ready to exit.</p> <p>It doesn’t mean you can’t sell your agency if you didn’t prepare, it just means you are poised to exit in style and plenty more cash in your pocket.</p> <p>In episode 32 of “The Agency Growth Engine Show” with <a href="https://www.linkedin.com/in/tricealford/" target="_blank" rel="noopener noreferer">Trice Alford</a> and me, <a href="https://www.linkedin.com/in/coach-ryan-parshall/" target="_blank" rel="noopener noreferer">Ryan Parshall</a> break down the Top 7 Ways to Prepare to Sell Your Marketing Agency. Here’s a snapshot of the topics we cover…</p> <p>1. Clean & Clear Financials in Quickbooks</p> <p>2. Upward Trending Revenues, Profits & Clients</p> <p>3. Recurring Monthly Revenue</p> <p>4. Client to Overall Revenue Ratio %</p> <p>5. Good Leadership & Processes </p> <p>6. Owner Operated vs Passive Income</p> <p>7. Opportunity for Growth</p> <p>Listen or watch this podcast episode as we tell you why these are important and what potential buyers want to see. It could make the difference in you getting nothing for your agency or a 5x multiplier. </p> <p>Go out on top, in style and really feel the reward of your hard work when you decide to sell your agency. Don’t have any regrets. Understanding these valuable tips will be the best starting point!</p> <p>Have you bought or sold an agency? Please add your comments and tell us what you valued most and what you learned in the process. </p> <p>Learn more about <a href="https://healthybrands.biz/" target="_blank" rel="noopener noreferer">Healthy Brands Marketing Agency Coaching or Brokering Services</a>.</p>
34 total episodes available
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- What is The Agency Growth Engine Show?
- How often does this podcast release new episodes?
This podcast updates inactive.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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