Podcast Overview
<p>A weekly Podcast about AI from AI strategist Tara Elzingre</p>
Language
🇺🇲
Publishing Since
2/5/2026
1 verified contact email on file for The AI Effect
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Recent Episodes
March 20, 2026
Your AI Content isn't the problem. Your Strategy is
<p>Branding expert Lucy O’Reilly explains how combining clear strategy with thoughtful AI use helps small businesses build authentic brands, make better decisions, and grow with confidence.</p><p></p><p><b>Key Topics:</b></p><ul><li>Start with brand strategy before marketing or design</li><li>AI as a support tool, not a replacement for human thinking</li><li>Using AI for research, content, and customer insights</li><li>Risks of over-relying on AI for strategic decisions</li><li>Building a human, memorable brand through storytelling</li><li>Role of tools like ChatGPT, Claude, and design platforms</li><li>How strategy drives consistent, effective marketing</li><li>Balancing automation with human input for sustainable growth<p></p></li></ul><p>After a career in international event management and a long break raising her boys, Lucy returned to education in her 40s to study digital technology, before launching her business and carving out a space that blends deep brand strategy with high-converting design. Today, she’s known for helping service-based business owners move beyond DIY branding and “good enough” websites, into a more confident, strategic online presence that attracts the right clients and supports real growth.</p><p>Her work goes far beyond aesthetics. Through her signature frameworks and programmes, Lucy guides clients through clarity on who they serve, what they stand for, and how to communicate their value, before translating that into brands and websites that convert.</p><p></p><p>Lucy is particularly passionate about supporting women at a pivotal stage in life and business, those stepping away from corporate roles or ready to scale what they’ve built, helping them back themselves, own their expertise, and build a business that matches their ambition.</p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/lucy-oreilly/" target="_blank">Connect on LinkedIn</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.designsforgrowth.ie/" target="_blank">Design for growth</a></p><p></p><p>Keywords</p><p>Brand Strategy, AI in Business, Digital Marketing, Content Creation, Entrepreneur Tips, Business Growth, AI Tools, Market Research, Brand Identity, Website Design</p><p></p><p>Resources:</p><p><a rel="noopener noreferrer nofollow" href="https://claude.ai/login" target="_blank">Claude</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.squarespace.com/websites/ai-website-builder?utm_source=chatgpt.com" target="_blank">Squarespace</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.kajabi.com/" target="_blank">Kajabi</a></p><p><a rel="noopener noreferrer nofollow" href="http://Fathom.ai" target="_blank">Fathom.ai</a></p><p><a rel="noopener noreferrer nofollow" href="https://chatgpt.com/" target="_blank">ChatGPT</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.blaze.ai/" target="_blank">Blaze</a></p>
March 13, 2026
AI, Ethics, and the World We’re Building
<p>The conversation delves into the ethical implications of AI and its impact on society. It covers the definition of artificial intelligence, the role of ethics and policies in AI, generative AI and bias, accountability and influence of AI, AI literacy and education, and the business impact and ethical considerations of AI. The discussion emphasizes the need for a balanced approach to AI implementation, considering both the positive and negative implications on society.</p><p></p><p>Takeaways</p><ul><li>Ethical implications of AI</li><li>Impact of AI on society</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction and Background</li><li>06:24 Ethics and Policies in AI</li><li>13:26 Accountability and Influence of AI</li><li>20:57 AI Literacy and Education</li><li>29:36 Business Impact and Ethical Considerations</li></ul><p></p><p>Mark is an experienced lecturer and consultant in AI strategy, implementation and governance. Mark created Ireland's first Professional Diploma in AI for Business for UCD PA, and also created the follow on Professional Diploma in Advanced AI. Mark founded GenAIreland, a community built around a simple idea. That our generation have been given the deep responsibility to figure out how to integrate AI into society in a responsible way so that future generations will remember us well.</p><p></p><p>Links: </p><p>LinkedIn profile: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/mark-james-628003156/" target="_blank">https://www.linkedin.com/in/mark-james-628003156/</a></p><p>GenAIreland: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/groups/13062857/" target="_blank">https://www.linkedin.com/groups/13062857/</a></p><p>Mars Bar experiment: <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=T6deWx2vWx0" target="_blank">https://www.youtube.com/watch?v=T6deWx2vWx0</a></p><p>Amazon Recruitng tool: <a rel="noopener noreferrer nofollow" href="https://www.reuters.com/article/world/insight-amazon-scraps-secret-ai-recruiting-tool-that-showed-bias-against-women-idUSKCN1MK0AG/" target="_blank">https://www.reuters.com/article/world/insight-amazon-scraps-secret-ai-recruiting-tool-that-showed-bias-against-women-idUSKCN1MK0AG/</a><br />Racism in AI: <a rel="noopener noreferrer nofollow" href="https://hai.stanford.edu/news/covert-racism-ai-how-language-models-are-reinforcing-outdated-stereotypes" target="_blank">https://hai.stanford.edu/news/covert-racism-ai-how-language-models-are-reinforcing-outdated-stereotypes</a></p>
March 8, 2026
The 100 No's challenge
<p>Tara Elzingre and Sofia Kalfa discuss their experience with the 100 No's Challenge, sharing insights and lessons learned from the process. They emphasize the importance of seeking rejection, building resilience, and creating meaningful connections through the challenge. The conversation highlights the impact of the challenge on their businesses and personal growth.</p><p></p><p>Takeaways</p><ul><li>Resilience through rejection</li><li>Building meaningful connections</li></ul><p></p><p>Chapters</p><ul><li>00:00 Lessons and Growth</li></ul>
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- What is The AI Effect?
<p>A weekly Podcast about AI from AI strategist Tara Elzingre</p> - How often does this podcast release new episodes?
This podcast updates daily.
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