Podcast thumbnail for The Alignment Podcast

The Alignment Podcast

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by Jeff Davis

5.0(15 reviews)
45 episodes
Updated Inactive
Accepts GuestsHas Sponsors

Podcast Overview

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations. Now let's talk about how we can..... "Create Togetherness"!

Language

🇺🇲

Publishing Since

1/13/2018

1 verified contact email on file for The Alignment Podcast

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Recent Episodes

Episode thumbnail for EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta

September 22, 2020

EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta

<div>In today's episode, I talk with Nick Mehta, CEO of Gainsight which is a customer success company that offers businesses everything they need to retain customers and drive company growth.</div> <div> </div> <div>The company’s Customer Cloud offers a powerful set of solutions focused on customer success, product experience, revenue optimization, customer experience, and customer data, that together enable businesses to put the customer at the center of everything they do.</div> <div> </div> <div><strong>In our conversation we discuss:</strong></div> <ul> <li>Why sales is no longer a one-time activity</li> <li>The role customer success plays in accelerating growth</li> <li>Triggers that indicated that more attention needs to be paid to customer success in your organization</li> <li>How Marketing and customer success should work together to optimize results</li> </ul>

Episode thumbnail for EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"

June 17, 2020

EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"

<p class="" data-pm-slice="1 1 []">This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more.</p> <p class=""><strong>In our conversation we discuss:</strong></p> <ul data-rte-list="default"> <li> <p class="">What value Sales Enablement provides today’s B2B organization</p> </li> <li> <p class="">Where the majority of companies are getting it wrong when it comes to their established sales process</p> </li> <li> <p class="">How to ensure Sales Enablement doesn’t become the “fixer of broken things”</p> </li> <li> <p class="">The key benefits that Sales Enablement can offer the marketing team</p> </li> </ul> <p class="">Additional Resources:</p> <p class=""><a href="https://www.michiganmanchester.com/">Company Website</a></p> <p class=""><strong>Engage with Ed on</strong> <a href= "https://www.linkedin.com/in/ed-ross-4234bab/" target="_blank" rel= "noopener">LinkedIn</a> <strong>and</strong> <a href= "https://twitter.com/eb_ross" target="_blank" rel= "noopener">Twitter</a></p> <p class="">Music/Production: Chris "KID" Robinson, Hitmakuzz Productions<br /> Subscribe to the podcast: <a href= "https://itunes.apple.com/us/podcast/the-alignment-podcast/id1327438352?mt=2" target="_blank" rel="noopener">Apple Podcast</a> | <a href= "https://www.stitcher.com/podcast/the-alignment-blog?refid=stpr" target="_blank" rel="noopener">Stitcher</a> | <a href= "http://feeds.soundcloud.com/users/soundcloud:users:338315645/sounds.rss" target="_blank" rel="noopener">RSS</a> | <a href= "https://open.spotify.com/show/2CORDam62B86OReGlIruKU" target= "_blank" rel="noopener">Spotify</a></p>

Episode thumbnail for EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler

November 13, 2019

EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler

<p class="" data-pm-slice="1 1 []">This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more.</p> <p class=""><strong>In our conversation we discuss:</strong></p> <ul data-rte-list="default"> <li> <p class="">What B2B sales leaders struggle with when it comes to their approach to selling in a modern and digital-first way</p> </li> <li> <p class="">How the evolution of sales tech has changed the buyer-seller relationship</p> </li> <li> <p class="">Why telling sales reps to just increase their activity level alone won’t lead to improved sales results</p> </li> <li> <p class="">How sales leaders can interact differently with Marketing to get what they need to hit their numbers</p> </li> </ul> <p class="">Additional Resources:</p> <p class=""><a href= "https://www.amazon.com/gp/product/1119281644/ref=dbs_a_def_rwt_bibl_vppi_i1"> “Hacking Sales: The Playbook for Building a High-Velocity Sales Machine”</a> (Max’s book)</p> <p class=""><a href="https://www.saleshacker.com/">Sales Hacker</a></p> <p class=""><a href="https://maxalts.com/">Max’s Personal Website</a></p> <p class=""><strong>Engage with Max on</strong> <a href= "https://www.linkedin.com/in/maxaltschuler/" target="_blank" rel= "noopener">LinkedIn</a> <strong>and</strong> <a href= "https://twitter.com/SalesHacker" target="_blank" rel= "noopener">Twitter</a></p> <p class="">Music/Production: Chris "KID" Robinson, Hitmakuzz Productions<br /> Subscribe to the podcast: <a href= "https://itunes.apple.com/us/podcast/the-alignment-podcast/id1327438352?mt=2" target="_blank" rel="noopener">Apple Podcast</a> | <a href= "https://www.stitcher.com/podcast/the-alignment-blog?refid=stpr" target="_blank" rel="noopener">Stitcher</a> | <a href= "http://feeds.soundcloud.com/users/soundcloud:users:338315645/sounds.rss" target="_blank" rel="noopener">RSS</a> | <a href= "https://open.spotify.com/show/2CORDam62B86OReGlIruKU" target= "_blank" rel="noopener">Spotify</a></p>

45 total episodes available

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Frequently asked questions

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What is The Alignment Podcast?

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue.

We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations.

Now let's talk about how we can..... "Create Togetherness"!

How often does this podcast release new episodes?

This podcast updates inactive.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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