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the Alt-Normal

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by DigSeedGrow

5.0(16 reviews)

37 episodes

Updated Inactive

Accepts GuestsHas SponsorsLocation 🇬🇧

Podcast Overview

Welcome to the Alt-Normal, a show that centers diversity as the absolutely critical force for rebuilding this post-pandemic world that’s ever more sustainable, inclusive and equitable. Diversity needs a rebrand that goes deep at the core of who we are in the integration of our rich complexity. Let’s be real. We are in a crisis of consciousness — realizing the only way to change things out there is to change things first “in here.” The power structures and institutions can only take us so far. To see a world that’s diverse and inclusive for all requires us to change from the inside out, shifting into actionable models of “power with one another” versus “power over one another.” Now more than ever, we need a new story for humanity that leans into the diversity of who we are and our emerging zones of genius — to live more truthfully in how we relate to ourselves, the community and Planet. Let’s pick up the forgotten pieces of ourselves to rebrand our story of humanity from one of separation to one of integration. Integration of the mind with the body, scientific with the spiritual, strategy with emergence, and the individual with the collective. Everyone has a part to play, so let’s rise, shift and support this alt-normal in the making.

Language

🇺🇲

Publishing Since

7/30/2020

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Recent Episodes

June 5, 2021

Helen Brain: Building a Sustainability Strategy that Drives Real Change

In episode 36 of the Alt-Normal, we ask the hard and important questions at the intersection of sustainability and advertising with <a href="https://www.linkedin.com/in/helenbrain/">Helen Brain</a>, a Strategy Director at MediaCom UK with 16 years of experience solving business challenges within media, digital, social & content across a diverse set of verticals -- including retail, tech, government, luxury, fast moving consumer goods and utilities. She sits as Joint Head of MediCom’s Social Chang Hub, supporting clients in creating positive social change and a sustainable future. Additionally, she represents MediaCom in GroupMs’ Mission Zero team and the IPAs Climate Charter alliance, both of which aim to support the industry in transitioning to a zero carbon future.To make sustainability sustainable (and not just another fleeting trend that’s lost all meaning much like ‘brand purpose’), brands need to start asking the right questions to have the greatest possible impact. After all, sustainability is a scientific field that is now entering the world of marketing, and the level of collaboration that takes place with experts and thought leaders will shape a brand’s sustainability success. It comes down to three questions: What does your audience care about within sustainability? What are you doing that’s credible to be talked about publicly? Where is the ownable opportunity within the sustainability convo for your brand? On this episode, we unpack what today’s post-pandemic brands (what Purpose Disruptors calls “systemic amplifiers”) can consider when building out a sustainability strategy:• Sustainability is about how your product or service is helping your audience (especially those who are most affected by climate change and historically underrepresented) • Consumers want to live a low carbon footprint, but they can’t always act upon it. Why? It’s too expensive.• Greenwashing isn’t intentional for the most part. When there’s a gap in sustainability know-how, brands need to recruit experts who can support them in collaborating towards a solution. Collaboration is advertising’s greatest currency for a sustainable future. • Reducing carbon emissions has to coincide with making a profit. Both have to happen for sustainability to impact people and planet • To drive behavior change, we need to frame climate change as an opportunity (vs. responsibility) • Look to these brands who are doing it right: IKEA, Ben and Jerry’s, Unilever, Patagonia and Sky.  Follow Helen on Linkedin: <a href="https://www.linkedin.com/in/helenbrain/">https://www.linkedin.com/in/helenbrain/</a> More about the show: <a href="https://www.digseedgrow.com/thealtnormal-podcast">https://www.digseedgrow.com/thealtnormal-podcast</a>Produced by <a href="https://www.digseedgrow.com/">Resonance</a>™, the creative practice of Dig | Seed | GrowThis show is hosted at <a href="https://destinationoutpost.co">Destination Outpost</a>, a coliving and coworking community based out in Bali.

May 29, 2021

Megan Lierley: Centering the Female Body in the Women’s Liberation Movement

In episode 35 of the Alt-Normal, we explore the essence of “what it means to live in a female body” from the perspective of branded content, authentic storytelling and feminism with <a href="https://www.meganlierley.com">Megan Lierley</a>, the managing editor of <a href="https://bloodandmilk.com">Blood & Milk</a> -- a women’s health and lifestyle website created by <a href="https://cora.life">Cora</a>. The mission of Blood and Milk is to consider and expose the physical, physiological, emotional, spiritual, psychological, social, political, cultural and economic forces that influence the way women exist in their bodies while striving for wellness. She is also a freelance writer and editor with work published in The Lily, The Good Trade, and Women's Wear Daily, among others. She writes a weekly current events and culture digest.Since 2017, the women’s liberation movement has exploded on the scene with diverse expressions of feminism taking many new forms on the collective and individual level. Brands like Cora have also been instrumental in driving the women’s health conversation forward with both women in the US and abroad, by partnering with NGOs in developing countries like Kenya and India to provide organic tampons and pads to millions of underrepresented girls who on the whole lack access and education. Conversations and curiosities have deepened on all sides -- period poverty has drawn more awareness as a timely issue to reverse (underrepresented girls stay home 25% of the month because of their period, which ultimately affects their future livelihood and the GDP of their home countries) and Western women at home are openly speaking out about their most vulnerable experiences (imagine an article titled “What you need to know about postpartum masturbation” drawing hundreds of thousands of curious female visitors each month). With a content writing background and a deeply curious feminist lens, Megan helps us deepen into the following questions.• As a conscious brand, how can you do impactful storytelling justice? Think centering authentic listening and learning over the potentially harmful effects of rushed, performative and exploitative leanings of white saviorism. • As an empowered women curious to deepen her connection to self, what does it mean to own your authentic expression of what it means to be a feminist and fully inhabit the female body?  Subscribe to Megan’s newsletter at<a href="http://meganlierley.com/newsletter"> meganlierley.com/newsletter</a>. Blood & Milk: <a href="https://bloodandmilk.com">https://bloodandmilk.com</a> More about the show: <a href="https://www.digseedgrow.com/thealtnormal-podcast">https://www.digseedgrow.com/thealtnormal-podcast</a>Produced by <a href="https://www.digseedgrow.com/">Resonance</a>™, the creative practice of Dig | Seed | GrowThis show is hosted at <a href="https://destinationoutpost.co">Destination Outpost</a>, a coliving and coworking community based out in Bali.

May 24, 2021

Piril Kadibesegil Yasar: Stakeholder Capitalism is the Future of Sustainability

In episode 34 of the Alt-Normal, we explore the far reaches of stakeholder capitalism with Piril, a Sustainability Manager at Allianz, one of the world’s largest asset managers. Her passion for social + environmental impact and women’s empowerment started early on having grown up in the developing country of Turkey. Through her leadership since 2014, <a href="https://www.allianz.com">Allianz</a> Turkey became the first insurance company in the country to commit to the UN Global Compact, sign the Women Empowerment Principles, report under the Global Reporting Initiative and kick off nationwide CSR campaigns in schools. While stakeholder capitalism (where ALL stakeholders within a business are considered, not just shareholders) isn’t new, it’s taken decades for this concept to find mainstream acceptance and take a seat at the table. That said, a massive gap exists between intent and impact where business objectives exist separately from ESG and CSR (corporate social responsibility) programs of giving back. If sustainability is no longer a ‘nice to have’ but rather a ‘must have’ by consumer demand, how can corporations make sustainability the most SUSTAINABLE practice?In a post-pandemic moment where companies are grappling with how to put their best foot forward, Piril lays out the basic tenets of the Materiality Exercise to help bridge business strategy, stakeholder interests, SDG goals, systems mapping and consumer feedback to spot the most mutually-beneficial opportunities for creating shared value and ultimately, more benefit and resources for all -- especially those who have been historically underrepresented and in the case of Allianz, historically uninsured. With palpable optimism and passion for the power of stakeholder capitalism, Piril moves us to envision the future of scaling shared value in the corporate world. Our conversation ranged in topics including:• Her love for corporations was solidified after taking a yearlong sabbatical to run a B&B with her mom (“I hated every moment away from corporate white collar life”)• The evolution of ESG, CSR and stakeholder capitalism since the 1970s• How to start a company’s sustainability journey towards shared value with the Materiality Exercise• Biggest barrier to operationalizing stakeholder capitalism and closing the intent-impact gap• The future of sustainability practices in corporationsMore about the show: <a href="https://www.digseedgrow.com/thealtnormal-podcast">https://www.digseedgrow.com/thealtnormal-podcast</a>Produced by <a href="https://www.digseedgrow.com/">Resonance</a>™, the creative practice of Dig | Seed | GrowThis show is hosted at <a href="https://destinationoutpost.co">Destination Outpost</a>, a coliving and coworking community based out in Bali.   Note: All views shared on the show represent those of our guest and not the company she represents.

37 total episodes available

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What is the Alt-Normal?: Welcome to the Alt-Normal, a show that centers diversity as the absolutely critical force for rebuilding this post-pandemic world that’s ever more sustainable, inclusive and equitable. Diversity needs a rebrand that goes deep at the core of who we are in the integration of our rich complexity. Let’s be real. We are in a crisis of consciousness — realizing the only way to change things out there is to change things first “in here.” The power structures and institutions can only take us so far. To see a world that’s diverse and inclusive for all requires us to change from the inside out, shifting into actionable models of “power with one another” versus “power over one another.” Now more than ever, we need a new story for humanity that leans into the diversity of who we are and our emerging zones of genius — to live more truthfully in how we relate to ourselves, the community and Planet. Let’s pick up the forgotten pieces of ourselves to rebrand our story of humanity from one of separation to one of integration. Integration of the mind with the body, scientific with the spiritual, strategy with emergence, and the individual with the collective. Everyone has a part to play, so let’s rise, shift and support this alt-normal in the making.
How often does this podcast release new episodes?: This podcast updates inactive.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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