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How To Never Lose A Customer Again | S3 - Episode 13 - Jason Cousineau
You think you keep a customer by being likeable and good. You make the effort from the first 100 days..
Full Episode is out now on Youtube, Spotify, Apple Podcast!
3 Sept 2026TRANSCRIPT
#112 Jason Cousineau: The Real Estate Business Most Investors Have Never Heard Of | S3 - Episode 13
Most people have never heard of the business Jason runs, and that is exactly why it works sowell. He takes old, dead buildings, empty offices, dead retail, whatever is sitting there, and turns them into salon suites that he rents out to hairstylists and beauty pros. It cash flows,it scales, and almost nobody is competing for it.
Here is what got me. His tenants are business owners who do not want to give 40 to 60 percent of their money to a salon owner, so they happily pay him for their own space. He buys these buildings around 1.1 million and sells them for over 2 million, and keeps the cash flow the whole way. Then he runs a system on the back end that keeps those tenants for years, so the income does not churn.
I have spent my whole career in short-term rentals and this conversation still made me rethink what a scalable real estate business can look like. If you have ever wanted cash-flowing real estate that is not another Airbnb, this is the model to study.
TIMESTAMPS
0:00 - Who Jason is and the business nobody knows about
3:45 - From a college painting franchise into real estate
7:16 - What salon suites actually are
8:15 - How he stumbled into the model
10:15 - Why marketing makes or breaks any business model
12:35 - Why beauty pros pay for their own suite
16:22 - How this is arbitrage for commercial buildings
18:24 - Why it scales faster than buying rentals
19:16 - How he raises capital for each deal
20:39 - Buy for $1.1M, sell for $2.1M: the spread
31:19 - The first 100 days system that keeps tenants for years
40:29 - The exact market he looks for
42:28 - How he uses local partners as boots on the ground
1:00:11 - Where to find Jason
CONNECT WITH JASON
Instagram: @jasoncousineau
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27 Aug 2026
Business Partnerships: What 9 Years of Good and Bad Deals Taught Me | Solo Podcast
I have made just about every business partnership mistake there is. Some of my partners became people I now call family. Others cost me hundreds of thousands of dollars and a lawsuit I am still cleaning up. In this solo episode I break down everything nine and a half years of both taught me.
I walk through how I structure the deal end to end: how I split equity, how I vet who I let in, active versus money partners, partnering with friends and family, and how to catch a partnership that is drifting before it ends up in court. The thread through all of it, and I say it flat out at the end, is that almost every problem traces back to roles. Clear roles, in writing, with people who give as much as they take.
CHAPTERS
0:00 Why I'm doing a whole episode on partnerships
2:24 Every partnership problem traces back to one thing
3:37 The 3 things a partner must bring: time, money, or experience
6:23 The principle that keeps a partnership from breaking
10:15 Define the roles before anyone does anything
12:36 The deal I did with no contract, and what it cost me
13:02 How to structure equity splits fairly
15:00 Why aligned goals matter more than the money
21:40 The partner who wanted 70 percent, and why I walked
26:53 The partnership that turned into a lawsuit
31:16 The red flags I ignored
38:05 What to actually put in your contract
42:49 The clauses that protect everyone
45:02 Why I always pay my investors back
47:12 It all comes back to roles
Join my community: https://www.skool.com/the-airbnb-blueprint-rafaloza/about (https://www.skool.com/the-airbnb-blueprint-rafaloza/about)
Follow me on Instagram: @itsrafaloza
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Inside a recent episode
How To Never Lose A Customer Again | S3 - Episode 13 - Jason Cousineau
Published 4 Sept 2026 · Transcript excerpt
[…] And so we have a very repeatable system dialed in where they receive gifts that's the At specific times, they have touch points at specific times. Christina makes herself available with every single one of our tenants. They have an onboarding call together to review their goals. Then after the first 100 days, we send them the goals that they stated to us and we ask them, hey, did we help you get closer to these goals or help you accomplish them? And so what she's doing for a property management company is a lot more than just taking ticket orders in and then redirecting contractors to the building. […]
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