The Brand Hunch

About The Brand Hunch

Building a brand is hard, but proving its ROI is harder. The Brand Hunch podcast explores how top brand and marketing leaders are bridging the gap between creative hunches and their bottom line, with persectives from Canva, Specsavers, RM Williams, Kantar, Who Is Elijah, and so many more. Because sometimes, the more you believe in a creative direction, the harder it is to defend it... especially when boardroom pressure pushes you toward the predictable path. I’m your host, Lindsay Rogers, Managing Director and Co-Founder of Sydney-based brand growth agency, Chello. In my experience, the hardest part of building a great brand isn't having the idea; it's operationalising it so the whole business feels it and lives it. Each episode, we get into the weeds with CMOs, founders, and revenue leaders who are proving that brand is the ultimate commercial driver. We skip the surface-level advice to uncover the real stories: the instincts they fought for, the ways they connected brand love to the bottom line, and their approach to growing great brands. If you prefer to read interviews, check out our Substack: https://thebrandhunch.substack.com/ And if you're interested in what we do at Chello, check out our website https://www.chello.com.au/ or get in touch at hello@chello.com.au 👋

Publisher

Lindsay Rogers

Category

business · business · education

Language

en

Explicit

No

First episode

21 Jun 2024

Latest episode

1 Oct 2026

Latest episodes

38 episodes in the feed.

1. 

   1 Oct 2026

   Future Demand’s Telstra playbook with James Hurman & Brent Smart

   In a world where brands struggle to balance immediate sales and long-term growth, two marketing powerhouses share their secrets for sustainable success. In this episode, Lindsay is joined by Brent Smart, former CMO of Telstra, and James Hurman, author of the groundbreaking book "Future Demand," as they dive into the transformative power of brand building. Brent reflects on his tenure at Telstra, where he faced the challenge of shifting focus from short-term sales to nurturing a brand that res...

2. 

   20 Sept 2026

   The two-channel strategy: using focus as your secret weapon for growth

   Jaimee Vilela spent fifteen years running marketing for other people's brands before backing a hunch and purchasing Cooki Haircare, a shampoo bar business doing four sales a day. Two and a half years later, it's doing roughly 300 sales a day D2C, built on two channels alone: Meta and email. In this episode, Jaimee tells Lindsay why she thinks brand and performance aren't opposites on Meta, how she taught herself to buy ads from scratch, and why the hardest discipline in scaling fast was knowi...

3. 

   10 Sept 2026

   The great Australian lamb ads: mastering long-term creative consistency

   Nathan Low spent fifteen years at Unilever before landing the Chief Marketing and Communications Officer role at Meat & Livestock Australia (MLA), where he now looks after the iconic Lamb and Beef campaigns Aussies know so well. In this episode, he shares why he describes himself as a brand custodian rather than a creator, and why inheriting a legacy campaign can be harder than building one from scratch. They also cover: Why "you are not your target audience" is the hardest lesson to live...

Who has been a guest on The Brand Hunch

Names identified in recent episode analyses. Showing up to five guests.

• Jennifer Vandekreeke
• Julia Gaw
• Tyler House

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

26 ratings

Podcast Authority Score: 26 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

31

Social presence

0

YouTube

0

Engagement

51

Contact The Brand Hunch

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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