The Business of Marketing

About The Business of Marketing

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.

Publisher

Path7 and Advertising Week

Category

business

Language

en

Explicit

No

First episode

13 Mar 2024

Latest episode

6 Nov 2025

Latest episodes

10 of 61 episodes have a transcript.

1. 

   6 Nov 2025TRANSCRIPT

   Oli Bealby, Co-Founder, Stereo Creative

   This episode features Oli Bilby, Partner at Stereo Creative, the culturally charged agency behind work for the San Francisco 49ers, Crocs, and LG. Oli shares his journey from sales to leading Stereo’s U.S. expansion, exploring the intersection of culture, design, and creativity in an AI-driven world, and why tenacity, curiosity, and craft still matter most.

2. 

   6 Nov 2025TRANSCRIPT

   Shannon Shae Montoya, Vice President, Head of Global B2B Marketing, Sponsorships, & Events, Yahoo!

   Yahoo!’s VP of Global B2B Marketing, Sponsorships & Events, Shannon Shae Montoya, explores how experiential marketing creates memories that drive action. From the Yahoo! yodel to Motel Yahoo!, she shares lessons on creativity, partnerships, authenticity, and leading teams through change.

3. 

   6 Nov 2025TRANSCRIPT

   Aarti Bhaskaran, Global Head of Research and Insights, Snap

   Aarti Bhaskaran, Global Head of Research and Insights at Snap, explores how consumer insight, AI, and creativity are shaping the next wave of digital marketing. She discusses the evolving role of insights in platform strategy, the convergence of AR and AI, the rise of creators as a media channel, and how brands can balance global consistency with local relevance.

Who has been a guest on The Business of Marketing

Names identified in recent episode analyses. Showing up to five guests.

• Mindie Kaplan
• Ruslan Tovbulatov
• Martin Kihn
• Kerel Cooper
• John Piccone

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

22 ratings

Podcast Authority Score: 46 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

82

Social presence

0

YouTube

0

Engagement

27

Contact The Business of Marketing

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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