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The C Word Podcast with Bec Hughes

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by Bec Hughes | Brand Strategy Mentor

5.0(8 reviews)
130 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇬🇧
61

Podcast Authority

Beta
GoodBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality78
Social94
YouTube0
Engagement60
Learn more

Podcast Overview

The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!

Language

🇺🇲

Publishing Since

6/1/2022

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61

Podcast Authority

Beta
GoodBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality78
Social94
YouTube0
Engagement60
Learn more
7
Excellent Areas
1
Good Performance
11
Growth Opportunities
excellent
Episode Length
31 minutes
Performing excellently!
good
Publishing Consistency
Every 11 days

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Recent Episodes

Episode thumbnail for 130. It's Time to Ditch Mission, Vision and Values

June 9, 2026

130. It's Time to Ditch Mission, Vision and Values

"Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn it into branding, this one is for you. I tackle why Mission, Vision and Values belongs in a different strategic discipline and what brand strategy actually needs to do instead, including: • Why MVV produces 'brand narcissism' and leaves the customer out of the conversation • Replaying a founder's values back to them is the easy gap, not the important one • The most common brand values are HR documents in disguise • What a customer-focused brand strategy actually needs to answer Knowing the difference between founder strategy and brand strategy is the upgrade your clients actually need from you.   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram

Episode thumbnail for 129. Why You Need a Brenemy - The Villain Strategy

June 3, 2026

129. Why You Need a Brenemy - The Villain Strategy

The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them. If you've heard about brands defining their "enemy" and thought it sounded good but weren't sure how to apply it for a client, this one's for you. I tackle the "brenemy" concept and give it the framework it's been missing, including: Why standing against something is just as powerful as standing for something How your ego influences the enemy you choose to challenge How to shape a strong villain strategy using four key criteria A good villain strategy is more than a clever concept to impress your client with. In this episode you'll learn how to make it a proper brand strategy tool.   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram

Episode thumbnail for 128. Creating Opportunities With 100 Rejections with Liz Mosley

May 27, 2026

128. Creating Opportunities With 100 Rejections with Liz Mosley

In this episode I'm joined by Liz Mosley, and she has a challenge for you... 100 challenges actually.   We talk about Liz, her business and creativity, and her hot takes on the design industry.   We cover: • How Liz unintentionally built a personal brand and why that was the best way • Advice she has ignored • Being vulnerable, building in public, and setting healthy boundaries • Her thoughts on where the design industry needs to do better • How being rejected by Chris Do has created an avalanche of opportunities And so much more!   About Liz Mosley Liz is a branding designer, podcast host, public speaker, and content creator. Her work is grounded in the belief that creativity isn’t about perfection. It’s in the showing up, trying new things, and learning as you go. As a vocal advocate for reframing rejection and failure, Liz encourages other creatives to see them not as things to avoid, but as essential parts of both the creative process and the human experience. Connect with Liz on Instagram Listen to the Building Your Brand Podcast   Connect with Bec Hughes: Check out The Brand Method Find me on Instagram

130 total episodes available

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Frequently asked questions

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What is The C Word Podcast with Bec Hughes?

The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service.

If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place.

~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified.

Subscribe and let’s dive in!

How often does this podcast release new episodes?

This podcast updates weekly.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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