The CEO’s Guide to Marketing
Hosted by [Host Name] · Forbes
5.0from 27 ratings
- 30
- Episodes
- 1
- Transcribed
- 27
- Ratings
- 2024
- First episode
About The CEO’s Guide to Marketing
The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
- Publisher
- Forbes
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 21 Nov 2024
- Latest episode
- 4 Dec 2025
Latest episodes
1 of 30 episodes have a transcript.
4 Dec 2025TRANSCRIPT
The one with Diageo CMO, Cristina Diezhandino, about what CEOs need to know about organizing to meet and lead marketplace evolutions, managing investment across a massive brand portfolio, and what can get in the way of marketing delivering against its growth mission.
2 Oct 2025
The one with Tubi CMO Nicole Parlapiano about problem-solving, creativity, the time to traction, and effing around and finding out.
25 Sept 2025
David Droga’s Exit Interview
Inside a recent episode
The one with Diageo CMO, Cristina Diezhandino, about what CEOs need to know about organizing to meet and lead marketplace evolutions, managing investment across a massive brand portfolio, and what can get in the way of marketing delivering against its growth mission.
Published 4 Dec 2025 · Transcript excerpt
[…] You talked about the pace of change in the very beginning of our conversation. And I'm wondering given that pace of change, how, how you're organizing, reorganizing your own marketing organization to meet and lead changes in the marketplace and respond to what will drive value moving forward. Absolutely. I think that has been occupying a lot of my mind for the last good couple years. And I'll tell you what, I think this will be relevant for bigger people, different industries. Look at CMOs, we have a tremendous pressure to ensure that the investment behind the brands is effective and efficient. […]
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See plansWho has been a guest on The CEO’s Guide to Marketing
Names identified in recent episode analyses. Showing up to five guests.
- Cristina Diezhandino
- Nicole Parlapiano
- David Droga
- Mark Kirkham
- Micky Onvural
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 27 ratings
Podcast Authority Score: 25 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 29
- Social presence
- 0
- YouTube
- 0
- Engagement
- 51
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